How do you start a speech or presentation with impact?

Think how you typically start a speech or presentation. Do you begin with any of these lines?:

– Hi, my name is … and I’m here to talk about…

– Before I start, I want to introduce myself…

– Thank you all for coming, I’m really pleased to be here…

 

If you do this, you are wasting the most important part of your speech or presentation.

Instead, use one of our recommended four ways to start your talk:

Why? Because audiences form an impression within seconds. They quickly decide whether or not to pay attention. That’s why it’s so important to hook your audience immediately.  And as a leader, great communication skills are vitally important.

In addition, psychologists have demonstrated a phenomenon known as the primacy effect. Your audience is more likely to remember the first bits of information they hear. Therefore work with a speech writer who can help you make the impact you want.

Break the bad habit of weak beginnings.

Four powerful ways to start a speech or presentation:

1. Tell a story

2. Ask a Question

3. Describe a scenario

4. Do something unexpected

How to start a speech or presentation – Option 1: Tell a story

Is there a short relevant anecdote that you could open with? If you can, use a local or topical angle. Your audience will know that you have tailored your talk for them. This will help to keep things fresh for you, too, particularly if you are delivering the same talk or presentation several times.

Or perhaps you could keep your audience in suspense with this one simple trick:

• Start a story at the beginning of  your speech or presentation.
• Go into the main part of your talk
• Go back to and conclude your story near the end of your talk.

Watch this technique in action: See how designer Danit Peleg starts off her speech with a short anecdote that sets the scene.

How to start a speech or presentation – Option 2: Ask a question

This could be a rhetorical question to make the audience think, or it could involve asking the audience to respond, usually by raising their hands if something applies to them.

Alternatively, you could set out the question that your talk will address.  Work with your coach to find the best technique for you. Read our article on using powerful language in your talks.

Watch this technique in action: Here’s how 17 year-old Raymond Wang – winner of the 2015 Intel Science and Engineering Fair top prize – uses the question technique to start his TED talk.

How to start a speech or presentation – Option 3: Describe a scenario

This technique blends the first two approaches. You set a scene and then prompt the audience to imagine what they would do or think in those circumstances. Scenarios are an effective way of demonstrating the relevance of abstract topics to the lives of the audience.

To use this technique:

1. Give an everyday example.
2. Get the audience to consider their own viewpoint
3. Then set out to change or challenge it.

Watch this technique in action: See UPS’s Human Resource Manager, Regina Hartley, begin her presentation by setting out a scenario.

How to start a speech or presentation – Option 4: Do something unexpected

Will your audience have certain expectations about you or your talk, before you even begin? Then Start with something unexpected – or even shocking – to make them reconsider their preconceived ideas.

The way you do this needs to be relevant to avoid being gimmicky. When done well, it can be memorable, potentially humorous and even remarkable – with audience members sharing and reliving their reactions afterwards. Perhaps your coach can find a way to make your talk stand out.

Watch this technique in action: Our final example is Mohammed Qahtani, the winner of the 2015 Toastmasters Championship. Watch how he starts his thought provoking speech on the power of words.

Of course, most people who speak well will have worked with a coach at some point.  If you need help choosing a great public speaking coach, read our guide to choosing a public speaking coach
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Start your journey to world-class public speaking skills now

First, download our free ebook to start your journey towards becoming a Powerful Presenter.

Do you need help with a speech or presentation?

At Benjamin Ball Associates we can help you create a powerful talk with powerful first impressions. And we’ll coach you to deliver clearly, confidently and with impact.

Call Louise on + 44 20 7018 0922 or email louise@nullbenjaminball.com

Find out more and discuss your upcoming speech or presentation. 

We will help you become much better at public speaking.

Further resources to improve your public speaking