[page_counter]
presentation training myths

How to Choose a Public Speaking Coach

August 21, 2017

How do you choose a public speaking coach?

When selecting a public speaking coach or presentation trainer, you want to work with a genuine expert.  

To sort the genuine from the quacks, we’ve identified five regularly-quoted pieces of advice that are complete bunkum.

If your prospective public speaking coach, trainer or advisor talks about any of these things, we recommend you start looking elsewhere.

Five Public Speaking Myths to Avoid

1. The Acting Myth

2. The Mehrabian Myth

3. The Nerves Myth

4. The Learning Styles Myth

5. The PowerPoint Myth

 

1. Choose a Public Speaking Coach – The Performance Myth

This coach will teach you everything they learned at stage school.  You’ll learn how to control your voice and a prescribed set of gestures to bolt onto every talk you give.

Unfortunately this coach underestimates an audience’s ability to sniff out inauthentic behaviour. Focusing only on voice and gestures is as superficial as putting a coat of fresh paint over a cracked wall.  A great actor cannot rescue an awful movie script.

To create a great presentation you need great content.  And that means working on your messages, your structure and the words you use before thinking about delivery. We agree with the presentation experts who point out that 80% of the value of a great communication is in the content.  Great communication coaches will help you polish both your content and your delivery.

 

2. Choose a Public Speaking Coach – The Mehrabian Myth

This coach will say something like “How well you communicate depends 55% on how you look, 38% on how you sound and 7% on the words you use.”

These statistics are based on a misinterpretation of the 1970’s work of Albert Mehrabian, a Stamford academic. If these statistics were true, you would be able to watch foreign language films without subtitles. (Mehrabian’s results were more about how sincere a speaker appears.) Google ‘Mehrabian Myth’ for more on this.

If you hear 55/38/7 from a public speaking coach, run a mile.\

 

3. Choose a Public Speaking Coach – Overcoming Nerves Myth

This coach will tell you that breathing exercises and visualisations – such as ‘imagine the audience naked’ – will calm your fear of public speaking.

However, they are trying to treat the symptom rather then the underlying anxiety. Imagine an audience naked if you want – just don’t tell your friends about it!

Instead, focus on three things:

  1. Understand your audience and what they want from your talk
  2. Use powerful content and give yourself a teaching mindset – so you help people understand.
  3. Practice extensively – this will calm you.

Nerves can be very personal.  Over the 15+ years that we have been coaching speakers, we have found at least a dozen ways of helping individuals feel confident when speaking or presenting in public.

 

4. Choose a Public Speaking Coach – Learning Styles Myth

This coach will advise you that different people learn through different styles of communication.  He or she will tell you that people interpret better either through either auditory, visual, or kinesthetic communications.

Psychologists have, after 30 years, disproved this idea of learning styles. Ignore any ‘expert’ who suggests you adapt to different learning styles. Good communication incorporates elements of all three.

 

5. Choose a Public Speaking Coach – The PowerPoint Deck Myth

This coach will talk about your Powerpoint or Keynote slides as if the slides are your presentation.

This slide-led approach is the quickest way to bore your audience and kill the life from your talk.

Instead, we use the A.I.M method: start by analysing your Audience; define your Intentions clearly then develop your Messages.

We help you create a great talk and only then develop powerful visual aids to help your audience.

The good news is that there are many other experienced expert trainers and coaches who can help you build long lasting presenting and public speaking skills.  What is more important that anything is to find someone with plenty of experience and someone with whom you can relate.

 

Contact Us Now For Genuine Presentation Help

 

Start your journey to world-class public speaking skills now

Download our free ebook to start your journey towards becoming a Powerful Presenter.

You’ll learn our 5-step process for transforming dull, forgettable and un-engaging presentations into your most Powerful Presentations yet: inspirational, memorable and persuasive.

It’s full of practical tips and insightful quotes that will help you make immediate improvements to your leadership talks and presentations, including:

  • Increase your confidence
  • Improve how you persuade
  • Get greater engagement

Download your free copy of our Five Steps to Improve your Leadership Talks ebook now.

 

Contact Us Now For Genuine Presentation Help

You may also be interested in...

Fundraising Presentations: a survive and thrive guide for talking to investors

Apr 21, 2017

Fundraising presentations are hard work. You're bombarded with challenging questions from investors, worn out by long days, and struggling to...

Read More

Persuasive Investor Presentations – five techniques from psychology

Apr 13, 2016

Investment decision-making is not totally rational. Are you using all the tools at your disposal to create and deliver persuasive...

Read More

Why good public speaking skills make you a better leader

Nov 11, 2016

Do your public speaking skills inspire, motivate and influence others? They should. Many leaders are nervous of public speaking. Some...

Read More

Ten Benefits Of A Better Investor Pitch Book

May 10, 2018

A great investor pitch book is at the heart of successful fundraising. You use it to capture the essence of...

Read More

Why Body Language Matters When Pitching to Win Business

Jun 29, 2012

Better Body Language We all know that body language is important in business.  But how important? And does is really...

Read More

Private Equity Fundraising Tips from the Experts: Become a Top 1% Fund

Sep 06, 2017

How can you be seen as a top 1% fund by investors? At SuperReturn Emerging Markets in Amsterdam, experienced LPs...

Read More

How you can create a powerful investor elevator pitch

Mar 07, 2016

A great elevator pitch is an essential part of your toolkit Last month I chaired the Quickfire Showcase at Berlin’s...

Read More

How to prepare for your media interviews

Jan 16, 2013

You must prepare for media interviews The excruciating Newsnight interview with Treasury Minister Chloe Smith this summer is one example of...

Read More

How To Write So People Will Read – 6 Great Tips

Mar 11, 2018

These days, we are writing more than ever.  That means it’s harder than ever to grab attention.  Your readers have...

Read More

How well do you answer difficult investor questions?

Nov 16, 2017

When an investor questions how you calculated your Private Equity fund's performance, how do you react? If an investor asks...

Read More

How to Choose a Public Speaking Coach

Aug 21, 2017

How do you choose a public speaking coach? When selecting a public speaking coach or presentation trainer, you want to work...

Read More

10 Power Language techniques to use in your next talk or presentation

Sep 06, 2017

How To Use Powerful Language For Leadership Communications   Great leaders use Power Language. It adds interest and colour to...

Read More

What is The “So What?” Test? – And how to use it.

Dec 30, 2019

So What? is probably your most important question. When you put your talk or presentation together, how do you decide what...

Read More

Private equity fundraising | Seven tips for first investor meetings

Dec 10, 2015

What do LPs want from private equity funds at first investor meetings? That's the question I put to the panel...

Read More

How do you pitch investors?

Sep 21, 2016

What do investors really want? Six tips We wrote this piece with our Private Equity clients in mind. But there...

Read More

Give high impact talks and presentations – 5 simple tips

Mar 01, 2017

Do you want to give high impact talks and presentations? Do you want to engage your audience? And do you want...

Read More

Use a great business story for better business

Jul 05, 2017

How to tell a great business story Leaders use storytelling so that audiences listen, remember and act on what they...

Read More

How to Make Your Investment Pitch More Memorable – Six Tips

Mar 29, 2017

How do you make your investment pitch more memorable? It's a real challenge these days. Investors have more opportunities than...

Read More

Three persuasive appeals you must use in your talks and presentations

Nov 30, 2016

Your leadership talks need to be persuasive As a leader, every talk or presentation you give is an exercise in persuasion....

Read More

What do LPs want from your private equity pitch book?

Oct 14, 2015

A well-crafted private equity pitch book can make the difference between securing a first meeting with investors and getting a...

Read More

ESSENTIAL PROGRAMMES

Top Blog Post Categories

What Our Clients Say

“BBA transformed our pitch into a compelling investment narrative. They undoubtedly helped us secure Sky TV as an investor.”

Gerry Bastable  Director, Blast Films


“The new presentation properly represents the institutional quality of our fund. It has been a step change for us.”

Erwin de Kleijn Head of IR, Saemor Capital


“We were very pleased…[BBA]  helped us define and explain our unique value proposition. As a result we have attracted new and different investors.”

Florian Kemmerich  Managing Partner, Bamboo Capital Partners

 


To Learn More…

Contact our
Client Services Director
Louise Angus
+44 (0)20 7018 0922