Media Training For Executives

Anyone who speaks to the press can benefit from media training.

Be prepared for challenging questions, how to handle media interviews, and provide appropriate responses when speaking to the press.

Whether dealing day to day or during times of crisis, preparing for the media is essential for senior managers. That’s the value of corporate media training.

At Benjamin Ball Associates, our London based Media Training and Media Crisis Management programs are delivered by industry experts who understand how to communicate with media and handle tough interviews. We help you to learn and develop essential skills to handle tricky situations across different media, including TV, radio, or press.

We provide entirely personalised training for groups or one-to-one sessions to transform the way you relay your company message and help you to derive maximum impact from all media communications and interactions.

Our team members have over twenty years’ experience and we have helped management teams globally improve their media communications. From CEO media interviews downwards, we help you speak with confidence when under intense scrutiny. Using proven methods and tactics, we help you to understand what to expect when disaster strikes, and how to communicate with clarity and authority. It’s essential media interview preparation.

The way that your organisation is presented in the media will shape perception. A media training course will help improve your image. When you understand how the media and journalists work, you will be able to better manage media interviews. That means you can get the reporting you want in the press.

Our experienced journalists coaches will show you how to keep your communications accurate and consistent. You will keep control when faces with tough questions in media interviews. Your leaders and teams will understand what should and should not be said – and how to get the coverage you want. When you respond clearly and concisely in interviews you will keep your customers, your shareholders and your investors happy.

Whether responding to press criticisms or handling negative comments on social media channels, positive responses can help build better relationships with business associates and the public. Crisis management training will help teams pull together and devise effective solutions to potential problems before they happen.

You have a number of media training options. All our media training is bespoke. We provide expert advice and coaching to help your senior spokesperson prepare for media interviews. Training methods are practical and proven.

Our team has been supporting global organisations for more than 15 years and our experts have the industry knowledge to help you improve your media interviews. We will help you develop media skills to last a lifetime, and get you the results you need, fast.

While our media trainers are based in London, we can help you anywhere. Your media training will be completely customised whether in a group setting or one-to-one. In addition, you will have the benefit of ebooks, videos, articles and handy reference guides. Once you have completed the training and had many mock interviews, you will be prepared for future media interview.

Occasionally there may be situations where you or your company is on the receiving end of negative press. For situations that need careful handling, crisis media handling skills can be effective in diffusing problematic situations. However, many companies are woefully unprepared for crisis communication until it’s too late.

Crisis media training can help key employees be ready for a number of high-pressure scenarios. From ambush attacks from the press to handling media opportunities under stress, being armed with the correct training means that you can be fully prepared for any unexpected situations.

Interviewers and media representatives employ many different questioning styles from aggressive to flattering. Your media trainer will help you prepare for toxic situations or uncomfortable media engagements by through mock interview practice. Learning how to handle difficult questions, managing responses, and controlling the conversation are just some of the crisis management skills we teach.

Practice sessions across a full range of scenarios help with media interview preparation and will help you to stay calm when under extreme pressure. Learn how to handle the toughest situations with challenging role-plays, and discover how to field questions with tact and diplomacy while bridging the conversation back to a positive message.