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Expert B2B Sales Pitch Training & Presentation Coaching



Trusted by Leaders and Executives Across the UK and Europe

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Probably the Best B2B Sales Presentation Coaching in the UK

Do Your B2B Pitches Deliver the Results You Need?
• Do you stand out with your customers?
• Could your pitch be improved?
• Are you closing enough deals?

If Not, We’ll Give You the Skills & Confidence You Need to Win
• Connect With Your Customers and Have a Conversation
• Tell a Clear, Powerful Pitch Narrative
• Give a Compelling Case For Your Offer
• Answer the Questions Clients Ask
• Win More Deals

450 +
Global Clients
15 +
Years’ Track Record
100 %
Success Guaranteed

Here at BBA we deliver results, fast.

Situations Where Executive Pitch Training Delivers Results

1-1 pitch coaching, group pitch training & support

Review & polish new business pitches

Develop essential business pitching skills

Business development training

Distance pitching skills training

Pitching rehearsals & masterclasses

Proven Results From Leading Pitch Coaching Experts

Our Step-by-Step Approach to Effective B2B Pitch Coaching

Develop your pitches and presentations for impact

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Grab Attention and Build Presence

Take your pitching to the next level.

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Learn the Secrets of the Best Business Winners

Keep your clients engaged. Look and feel confident throughout.

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Get the New Business Pitching Skills You Need

Learn to handle objections. Close deals. Get better results.

Your Pitch Coaching Team

A hand picked team of former financiers, business people and leaders with decades of real-world experience

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Benjamin Ball

Ben is founder and is chief coach. Former corporate financier in the City of London.

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Steve Jacobs

Steve was a founding partner of FTI and was head of comms and IR at Breedon Group plc.

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Paul Farrow

Former journalist, stockbroker and partner in a Financial PR firm. He’ll help you write and deliver great presentations and pitches.

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David Bond

David is one of our top financial presentation experts. Former fund manager at Merrill Lynch Asset Management and helps teams present to investors.

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James Phillips

James is an experienced Fund advisor. He’s evaluated over 1000 fund and company presentations.

Call us now to discuss how we can help you

“An exceptional workshop”

“thank you so much for an exceptional workshop”

Rita Chidiou, JTI

Our Proven Sales Pitch Training Process

Polished over 15 years, this process has been proven again and again.

  • Where are you now?: Tell us exactly what you want to achieve
  • Sales role-play: We review you on camera to identify current strengths, weaknesses and opportunities.
  • Polish your pitch: We make sure your pitch is as good as it would be. We’ll help you strengthen your messaging, your structure, your materials and your performance.
  • Refine performance: Improve all aspects of executive presence from planning to pitch meeting. to objection handling techniques.

Key Benefits of Our Coaching

Because we know what you say when you pitch is just as important as how you say it.

  • Create & Give Persuasive Pitches – Ditch dull slides, embrace storytelling
  • Boost Confidence & Executive Presence – Stand out as a leader
  • Handle Tough Clients – Master Q&A and think on your feet
  • Flexible Formats – In-person or virtual sessions

“More coherently and more positively”

“We had a good story to tell, but you helped us deliver it more coherently and more positively.”

Steve Whitfield, CEO, Eurocamp

Why Choose Us For Pitch Support

Every pitch presentation is different. That’s why all our sales pitch training courses are bespoke.

  • Tailored Training: We get to know you, and understand what success looks like for your business.
  • Realistic Role-Play: Most of our pitching support works though role-play. We want to see what you do now so we can give your exact feedback.
  • Fast Results: That’s why many of our clients have been with us for 15+ years.

Contact us to discuss creating winning new business pitches

“Practical, insightful and invaluable”

“The support from BBA was practical, insightful and invaluable.”

J.P. Harrop, Co-Founder and Group Head of Sales, Augentius

Case Study – Supporting Augentius in a B2B Pitch

Augentius, now part of IQ-EQ, was a leading fund administration business operating in over 13 jurisdictions around the world and headquartered in London.

  • Their Challenge: Following corporate activity in one of their large clients, that client put all their fund administration out to tender. Augentius wanted to maintain and develop their relationship with the new entity.
  • BBA Solution:
    (1) We simplified and refined their messaging and materials
    (2) We re-structured their presentations to make them more client-centric.
    (3) We then coachedthe global pitch team to turn that messaging into presentations in New York and London.
  • The outcome: After a lengthy series of competitive pitches, Augentius secured its existing business as well as increasing its business further. Most importantly Augentius reinforced its relationship with the client across multiple operational hubs.
  • Read full pitching case study

Who We Are – Your Pitching Partner of Choice

One of the leading B2B pitch training companies in London

Specialists in business and financial presentation skills training

Trusted by leading businesses across Europe

Contact Louise Angus now to improve your pitching skills

“I have attended several presentation skills trainings … this was the best by quite some way.”
NF, Bureau van Dijk

+44 20 7018 0922

FAQs for Sales Presentation Coaching London

Several reasons:

1. Expertise: Benjamin Ball Associates has been training senior executives in pitching skills for 15+ years with a reputation to die for. We have an outstanding track record of achieving successful results for our clients.

2. Tailored Approach: You get a personalised 1-2-1 or small group training approach, tailored to your needs. Every client is different.

3. Comprehensive Services: We offer a wide range of services, including presentation coaching, pitch training, and media training. This means you can polish every aspect of your communication needs.

4. Proven Success: We have a proven track record of success, having worked with numerous high-profile clients across different industries. See our testimonials and case studies.

5. Client Satisfaction: Clients regularly say we deliver the best pitch coaching in London. That’s why we have so many long term clients.

When you choose Benjamin Ball Associates, you partner with an experienced team that will enhance your communications and your business.

At Benjamin Ball Associates, we provide sales presentation training and pitch coaching for leaders, executives, and managers to improve their pitching, presenting and public speaking skills. With a focus on investor and financial markets, our experts have helped more than 450 clients around the world and have been involved with over 1500 different projects.

Each of our trainers has extensive experience in their field and many have held high-level corporate positions in financial and international blue-chip companies. A full list of our loyal clients can be viewed on our Client Page. We have helped organisations large and small to develop the skills needed to successfully pitch and present. Sectors include businesses from private equity and venture capital, banks and financial institutions as well as charities, tech and industry. Each one has used our personalised sales training to educate their leadership teams and executives and develop their sales pitching skills to drive better results.
It depends on the depth of training, but most intensive programmes take from 1/2 day to 1 day for core skills, with follow-up coaching sessions to reinforce learning. For ongoing mastery, we recommend:

* Half-day workshops for quick skill boosts.
* Ongoing short interventions over many weeks for behavioural change.
* 1:1 coaching for personalised refinement.
The best training balances immediate impact with long-term habit formation.
We coach both online and face-to-face. Both are highly effective for: * Real-time feedback on your delivery and body language. * Interactive role-plays to practise handling objections. * Personalised adjustments to your unique style. For transformational results, nothing beats live coaching with expert training.
We are not the cheapest, but you get amazing value for money.

When training face to face, the fees start at about £2,000 – ie about £500-£700 per person if you work in a group.

Call today to discuss. We organise everything and come to your offices to work with you.

Track these key metrics before and after training:

* Win rates – Are you closing more deals?

* Deal size – Are average contract values increasing?

* Sales cycle length – Are prospects converting faster?

* Customer feedback – Are clients more engaged?

With BBA, you will see the tangible impact on your revenue fast.

Read our Ultimate Guide to Business Presentations