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CASE STUDY: Polishing investor presentation for sale to Discovery

January 10, 2022

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Photo by Tim Mossholder on Unsplash

betty is the UK’s leading producer of high quality, modern, factual TV. e.g. Country House Rescue, Freaky Eaters and The Joy of Teen Sex.

The Challenge: Needed a compelling management presentation

Liz, CEO of betty TV, came to us for advice. While their advisor’s management presentation told the betty story beautifully,  Liz did not want ‘to turn the pages’ in front of prospective buyers.

The BBA Solution: Fast, effective coaching and advice

Building on the team’s skill of pitching creative ideas, we transformed the equity story into a compelling narrative. And we coaxed these TV people to get in front of the camera for a change, so that they could see themselves pitching. As a result their 2 hour management presentation turned into a lively, engaging meeting punctuated with videos, clever visual aids and mood boards.

Positive Result: A choice of great offers

Five months after their first buyer meeting, Liz and her team had 4 great offers to choose from. They sold to Discovery Communications, the first independent producer that Discovery had ever bought.

“Ben and his colleagues gave us a sense of confidence to sell ourselves and our business.

“Their advice completely changed our pitch.

“He and his team moved our presentation into a different league and undoubtedly improved the outcome and offer we secured.”

Liz Warner CEO betty

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Call our client services director Louise Angus on + 44 20 7018 0922 or email info@benjaminball.com

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Further resources:

Want to create an investor pitch deck?
Looking for flexible online presentation coaching? See our online presentation skills coaching.
Preparing for investors? Explore our investor presentation coaching.
Need media confidence? See our executive media training page.
Want to prepare executive presentations?  See our executive presentation coaching.

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“Moved our presentation into a different league”

Moved our presentation into a different league and undoubtedly improved the outcome and offer we received.

Liz Warner, CEO, Betty TV

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Their coaching means our clients have been more effective when speaking to the press and to investors. We have no hesitation in recommending them.

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