Case Study – Polishing the management presentation of bettyTV for its sale to Discovery

betty is the UK’s leading producer of high quality, modern, factual TV. e.g. Country House Rescue, Freaky Eaters and The Joy of Teen Sex.

Liz, CEO, came to us for advice.

The management presentation challenge

While their advisor’s management presentation told the betty story beautifully,  Liz did not want ‘to turn the pages’ in front of prospective buyers.

A simple and powerful coaching solution

Building on the team’s skill of pitching creative ideas, we transformed the equity story into a compelling narrative.

And we coaxed these TV people to get in front of the camera for a change, so that they could see themselves pitching.

As a result their 2 hour management presentation turned into a lively, engaging meeting punctuated with videos, clever visual aids and mood boards.

A positive result

Five months after their first buyer meeting, Liz and her team had 4 great offers to choose from.

They sold to Discovery Communications, the first independent producer that Discovery had ever bought.

“Ben and his colleagues gave us a sense of confidence to sell ourselves and our business.

“Their advice completely changed our pitch.

“He and his team moved our presentation into a different league and undoubtedly improved the outcome and offer we secured.”

Liz Warner CEO betty

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