Polishing the management presentation of bettyTV for its sale to Discovery
January 10, 2022
betty is the UK’s leading producer of high quality, modern, factual TV. e.g. Country House Rescue, Freaky Eaters and The Joy of Teen Sex.
The Challenge: Needed a compelling management presentation
Liz, CEO of betty TV, came to us for advice. While their advisor’s management presentation told the betty story beautifully, Liz did not want ‘to turn the pages’ in front of prospective buyers.
The BBA Solution: Fast, effective coaching and advice
Building on the team’s skill of pitching creative ideas, we transformed the equity story into a compelling narrative. And we coaxed these TV people to get in front of the camera for a change, so that they could see themselves pitching. As a result their 2 hour management presentation turned into a lively, engaging meeting punctuated with videos, clever visual aids and mood boards.
Positive Result: A choice of great offers
Five months after their first buyer meeting, Liz and her team had 4 great offers to choose from. They sold to Discovery Communications, the first independent producer that Discovery had ever bought.
“Ben and his colleagues gave us a sense of confidence to sell ourselves and our business.
“Their advice completely changed our pitch.
“He and his team moved our presentation into a different league and undoubtedly improved the outcome and offer we secured.”
Liz Warner CEO betty
Contact us for a chat about how Benjamin Ball Associates can help you.
What leaders say about Benjamin Ball Associates
"Essential if you are going to be a spokesperson for your business"
Senior Analyst, Sloane Robinson
"Being an effective communicator is essential to get your stock ideas across. This course is exactly what's needed to help you do just that!"
CEO, Blast! Films
“Our investment in the coaching has paid for itself many times over.”
Corporate Finance House
“You address 95% of the issues in a quarter of the time of your competitor.”
“Good insight and a great toolbox to improve on my presentations and delivery of messages to not only boards, analysts and shareholders but to all audiences”
“We had a good story to tell, but you helped us deliver it more coherently and more positively.”
CEO, IPSO Ventures
“Ben did a great job on our presentation. He transformed an ordinary set of slides into a great presentation with a clear message. Would definitely use him again and recommend him highly.”
“Moved our presentation into a different league and undoubtedly improved the outcome and offer we received.”
Head of IR, Equinox
“A fantastic job reviewing and transforming our marketing material and helping us get our message across with clarity to potential investors.”