Helping a FTSE250 CEO with Leadership Communications
November 26, 2021
The Challenge: A new CEO who had never presented
It’s true, you can rise to the top of a FTSE company without ever making a presentation. Our client, lets call him James, was appointed CEO of this FTSE 250 company. He had got by without ever having made a formal presentation. Now he needed high quality leadership communications.
But he had a problem. Or, as he said to us:
“I now have three problems: staff, shareholders and analysts – all of whom expect me to present.”
BBA Solution: Introduce a new way of thinking to build skills & confidence
For James, we had to start at the beginning: Build his confidence; help him overcome some long held prejudices; and equip him with tools so that he could go out and present with ease. We did this through a series of short workshops that fitted in with his busy timetable.
By concentrating on one upcoming event – the Christmas party, where he had to stand up in front of all his staff – we showed him how to do it. Step one for the Christmas festivities was to tear up his 50 page PowerPoint presentation. We equipped James with some easy-to-use structures for his talks.
The Result: A clear communicator making a great impression
He learned a time efficient system to prepare for presentations so that he was completely comfortable with his new-found skills. The result was a confident performance, and staff who were immediately impressed by their new CEO.
Contact us for a chat about how we can help you with your presenting.
What leaders say about Benjamin Ball Associates
"Essential if you are going to be a spokesperson for your business"
Senior Analyst, Sloane Robinson
"Being an effective communicator is essential to get your stock ideas across. This course is exactly what's needed to help you do just that!"
CEO, Blast! Films
“Our investment in the coaching has paid for itself many times over.”
Corporate Finance House
“You address 95% of the issues in a quarter of the time of your competitor.”
“Good insight and a great toolbox to improve on my presentations and delivery of messages to not only boards, analysts and shareholders but to all audiences”
“We had a good story to tell, but you helped us deliver it more coherently and more positively.”
CEO, IPSO Ventures
“Ben did a great job on our presentation. He transformed an ordinary set of slides into a great presentation with a clear message. Would definitely use him again and recommend him highly.”
“Moved our presentation into a different league and undoubtedly improved the outcome and offer we received.”
Head of IR, Equinox
“A fantastic job reviewing and transforming our marketing material and helping us get our message across with clarity to potential investors.”