CASE STUDY: Coaching a FTSE CEO for confident leadership communications

The Challenge: A new CEO who had never presented

It’s true, you can rise to the top of a FTSE company without ever making a presentation. Our client, lets call him James, was appointed CEO of this FTSE 250 company. He had got by without ever having made a formal presentation.  Now he needed high quality leadership communications.

But he had a problem. Or, as he said to us:

“I now have three problems: staff, shareholders and analysts – all of whom expect me to present.”

BBA Solution: Introduce a new way of thinking to build skills & confidence

For James, we had to start at the beginning: Build his confidence; help him overcome some long held prejudices; and equip him with tools so that he could go out and present with ease. We did this through a series of short workshops that fitted in with his busy timetable.

By concentrating on one upcoming event – the Christmas party, where he had to stand up in front of all his staff – we showed him how to do it. Step one for the Christmas festivities was to tear up his 50 page PowerPoint presentation. We equipped James with some easy-to-use structures for his talks.

The Result: A clear communicator making a great impression

He learned a time efficient system to prepare for presentations so that he was completely comfortable with his new-found skills. The result was a confident performance, and staff who were immediately impressed by their new CEO.

Read The Ultimate Guide to Leadership Communications

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Call our client services director Louise Angus on + 44 20 7018 0922 or email info@benjaminball.com

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