And in today’s environment, when so much communication is virtual, a good equity story is more important than ever.
Here are five tips that we use at Benjamin Ball Associates to help our clients create and improve their equity stories:
A common mistake companies make is to try and get the investor too close to the business. If you share the nuances of why your business is better than your competitors, your story will be complex.
Your story will be better if you can strip it back to the bare essentials from the perspective of the investor. The shorter and clearer your story, the better.
Like a presentation or speech, the more ideas you have in your story, the more you dilute your story. One big idea is more powerful and easier to remember.
How will others repeat your story? If it is easy to repeat and remember, then your story is strong.
If you tell me you have invented the world’s greatest mousetrap, that is not an equity story.
If you tell me why everyone in the world will buy your mousetrap at a premium price; then it is.
Good investor stories have legs. They remain constant over time and adapt (relatively) slowly. If yours needs to change every three months, then your story is tactical not strategic.
Frequently management is too close to the business, or they get distracted by the latest success.
That’s where an outside advisor is so valuable, giving you a dispassionate analysis of what will appeal to investors.
The good news is that a great story can be one of your most valuable sales tools when you are speaking to investors and analysts.
For example, in an IPO, the red thread of your investor story will run through all of your communications.
When raising money for a private company, it’s even more important to get it right.
We help firms and fund managers improve their equity stories.
From small private companies to some of the biggest firms in Europe, we create value wherever we work.
We work on short-sharp projects that add huge value. It does not cost much, and will repay itself many times over. Find out more today.
Tell her what you want and we will help you improve your story to investors.
Benjamin Ball Associates helps clients to pitch, present & persuade.
Over the last 10+ years the award-winning BBA team has supported hundreds of firms globally to present powerfully to investors. We have developed a robust toolbox of techniques that we use to help our clients become clear, confident communicators.
We’ll help you create a powerful first impression that hooks and engages your audience immediately and we’ll coach you to deliver clearly, confidently and with impact.
Speak to Louise on +44 20 7018 0922 or email louise@nullbenjaminball.com to find out more and discuss your equity story.
Contact us to improve your equity story
Fundraising presentations are hard work. You're bombarded with challenging questions from investors, worn out by long days, and struggling to...
Read More
Five ways to create the best investor presentation If you want investment, you need the best investor presentation. But investment...
Read More
Do your leadership public speaking skills inspire, motivate and influence others? They should. Many leaders are nervous of public speaking....
Read More
A great investor pitch book is at the heart of successful fundraising. You use it to capture the essence of...
Read More
Better Body Language We all know that body language is important in business. But how important? And does is really...
Read More
Five Top Fundraising Tips At SuperReturn Emerging Markets in Amsterdam, experienced LPs and advisors shared their private equity fundraising tips...
Read More
A great elevator pitch is an essential part of your toolkit Last month I chaired the Quickfire Showcase at Berlin’s...
Read More
You must prepare for media interviews The excruciating Newsnight interview with Treasury Minister Chloe Smith this summer is one example of...
Read More
How do you write well for business? Could you be more impressive with better writing? These days, we are writing...
Read More
How to answer difficult investor questions When an investor questions how you calculated your Private Equity fund's performance, how do...
Read More
How do you choose a public speaking coach? When selecting a public speaking coach or presentation trainer, you want to work...
Read More
How To Use Powerful Language For Leadership Communications Great leaders use Power Language. It adds interest and colour to...
Read More
So What? is probably your most important question. When you put your talk or presentation together, how do you decide what...
Read More
What do LPs want from private equity funds at first investor meetings? That's the question I put to the panel...
Read More
What do investors really want? Six tips We wrote this piece with our Private Equity clients in mind. But there...
Read More
Do you want to give high impact talks and presentations? Do you want to engage your audience? And do you want...
Read More
How do you tell a great business story? Leaders use storytelling so that audiences listen, remember and act on what...
Read More
How do you make your investment pitch more memorable? It's a real challenge these days. Investors have more opportunities than...
Read More
Your leadership talks need to be persuasive As a leader, every talk or presentation you give is an exercise in persuasion....
Read More
A well-crafted private equity pitch book can make the difference between securing a first meeting with investors and getting a...
Read More
How to be a Compelling Communicator
How to Stand Out with Investors
Are You Ready to Meet Investors?
Contact our
Client Services Director
Louise Angus
+44 (0)20 7018 0922