And in today’s environment, when so much communication is virtual, a good equity story is more important than ever.
Here are five tips that we use at Benjamin Ball Associates to help our clients create and improve their equity stories:
A common mistake companies make is to try and get the investor too close to the business. If you share the nuances of why your business is better than your competitors, your story will be complex.
Your story will be better if you can strip it back to the bare essentials from the perspective of the investor. The shorter and clearer your story, the better.
Like a presentation or speech, the more ideas you have in your story, the more you dilute your story. One big idea is more powerful and easier to remember.
How will others repeat your story? If it is easy to repeat and remember, then your story is strong.
If you tell me you have invented the world’s greatest mousetrap, that is not an equity story.
If you tell me why everyone in the world will buy your mousetrap at a premium price; then it is.
Good investor stories have legs. They remain constant over time and adapt (relatively) slowly. If yours needs to change every three months, then your story is tactical not strategic.
Frequently management is too close to the business, or they get distracted by the latest success.
That’s where an outside advisor is so valuable, giving you a dispassionate analysis of what will appeal to investors.
The good news is that a great story can be one of your most valuable sales tools when you are speaking to investors and analysts.
For example, in an IPO, the red thread of your investor story will run through all of your communications.
When raising money for a private company, it’s even more important to get it right.
We help firms and fund managers improve their equity stories.
From small private companies to some of the biggest firms in Europe, we create value wherever we work.
We work on short-sharp projects that add huge value. It does not cost much, and will repay itself many times over. Find out more today.
Tell her what you want and we will help you improve your story to investors.
Benjamin Ball Associates helps clients to pitch, present & persuade.
Over the last 10+ years the award-winning BBA team has supported hundreds of firms globally to present powerfully to investors. You get access to a transformational toolbox of techniques to help you become a clear, confident communicator.
We’ll help you create a powerful first impression that hooks and engages your audience immediately and we’ll transform you to deliver clearly, confidently and with impact.
Speak to Louise on +44 20 7018 0922 or email firstname.lastname@example.org to find out more and discuss your equity story.
Contact us to transform your equity story
Your Essential Guide to Fundraising Presentations. Are you looking forward to challenging questions from investors, long days and multiple meetings?...
Five ways to create the best investor presentation If you want investment, you need the best investor presentation. But investment...
Do your leadership public speaking skills inspire, motivate and influence others? They should. Many leaders are nervous of public speaking....
A great investor pitch book is at the heart of successful fundraising. You use it to capture the essence of...
Better Body Language We all know that body language is important in business. But how important? And does is really...
Five Top Fundraising Tips At SuperReturn Emerging Markets in Amsterdam, experienced LPs and advisors shared their private equity fundraising tips...
A great elevator pitch is an essential part of your pitch toolkit Last month I chaired the Quickfire Showcase elevator...
You must prepare for media interviews The excruciating Newsnight interview with Treasury Minister Chloe Smith this summer is one example of...
How do you write well for business? Could you be more impressive with better writing? These days, we are writing...
How to answer difficult investor questions When an investor questions how you calculated your Private Equity fund's performance, how do...
How do you choose a public speaking coach? When selecting a public speaking coach or presentation trainer, you want to work...
How To Use Powerful Language For Leadership Communications Great leaders use Power Language. It adds interest and colour to...
So What? is probably your most important question. When you put your talk or presentation together, how do you decide what...
What do LPs want from private equity funds at first investor meetings? That's the question I put to the panel...
What do investors really want? Six tips We wrote this piece with our Private Equity clients in mind. But there...
Do you want to give high impact talks and presentations? Do you want to engage your audience? And do you want...
How do you use storytelling in business ? Leaders use storytelling so that audiences listen, remember and act on what...
How do you make your investment pitch more memorable? It's a real challenge these days. Investors have more opportunities than...
Your leadership talks need to be effective As a leader, every talk or presentation you give is an exercise in...
A well-crafted private equity pitch book can make the difference between securing a first meeting with investors and getting a...
Client Services Director
+44 (0)20 7018 0922