transform your investor pitch

How to Pitch a Startup to Venture Capital

October 19, 2019

If you want learn how to pitch a startup to venture capital – ie put together and deliver a great pitch to venture capital investors, David Rose sums it up beautifully in this short TED video.

You will learn some great tricks on how to pitch to VCs.

His advice on how to pitch a startup to venture capital is clear, simple, and gets to the point.

In summary:

When you pitch a startup to venture capital, you need to get across that you have/you are:

  • Integrity
  • Passion
  • Experience
  • Knowledge
  • Skill
  • Leadership
  • Commitment
  • Vision
  • Realism
  • Coachable

You do this by giving your startup venture pitch:

  • A logical progression
  • Include “Things I know and understand”
  • Clear validation
  • A believable upside

In your startup pitch you must avoid:

  • Things that the VC knows/thinks are untrue
  • Things they don’t understand
  • Things that make the VC think

His recommended running order for a VC Pitch is:

  1. Logo
  2. Business Overview
  3. Management Team
  4. Market
  5. Produce
  6. Business Model
  7. Strategic Relationships
  8. Competition
  9. Barriers to Entry
  10. Financial Overview
  11. Use of Proceeds
  12. Capital and Valuation
  13. Logo


While we don’t agree this pitch flow is right for all venture capital pitches, it is a great start.  Great advice from a master.

Improve Your Venture Capital Pitch

But remember, every pitch to venture capital investors is different.  Beware of looking too formulaic.

We help many firms with their VC pitches.  If you would like to discuss how BBA can help you be more persuasive with investors, we would be delighted to help.

Either call our Client Services Director Louise Angus on 020 7018 0922 or click this link

Find out how we can help you today

About Benjamin Ball Associates

Benjamin Ball Associates Team

At Benjamin Ball Associates we help our clients to better pitch to investors.

Over 12+ years the award-winning BBA team has worked on hundreds of investor pitches  globally. You get access to a transformational toolbox of techniques to help you deliver clear, persuasive pitches.

Speak to Louise on +44 20 7018 0922 or email to find out more.


Contact us to transform your investor pitch

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