I asked four LPs to share with us a great private equity pitch they remember – teams that did something remarkable that grabbed their attention.
On the panel were Catherine Lewis La Torre, Anna Dayn, Spencer Miller and Marc der Kinderen.
Between them, these experts review 400 private equity fund pitches every year and they’ve seen them all – the good, the great, the bad and the ugly.
By the way, of the 400 pitches they see, they eventually invest in only 10.
Anna Dayn recalled a pitch last year at SupertInvestor’s famous Quick Fire Showcase, where funds have just 90 seconds to pitch to a room of LPs.
She told us about a pitch she heard in the form of a rap routine. Within 90 seconds, his rap managed to fit in all the fund highlights in a creative and memorable fashion.
What can you do to make your pitch memorable?Improve My Private Equity Pitch
Spencer Miller reminded us how important it is to customise your pitch for each organization you speak to.
“Know who you’re meeting,” he said. “Have an idea of what they are interested in.”
“It’s fair to say that we see a lot of things that look more or less the same,” said Catherine Lewis La Torre.
“One that did stand out for me was a German GP. When they went through their portfolio they got products out and started talking about them.
“They were so animated and passionate that they really conveyed how much they knew about the businesses and how they would be generating value. They just loved that business. And that came across.”
How can you demonstrate more passion?
Improve My Private Equity Pitch
“It gets us excited when we can get closer to the companies,” said Marc der Kinderen.
“We once had a team came in who brought one of their CEOs. He happened to be in NY, and they let him speak to us. He explained how they got started, what they were doing, how the PE firm helped, how often they spoke. That made it come alive.”
How can you show how great you are?
At Benjamin Ball Associates, we prepare you for investor presentations.
You benefit from our knowledge of private equity investing and get executive coaching, pitch polishing and intensive role-play.
We support pitches and presentations of both funds and portfolio companies, maximising your chances of securing investment.
To improve your pitch to investors, call Louise Angus, Client Services Director on +44 20 7018 0922 or email email@example.com.
We’ll transform your investor pitch so it’s confident, memorable and effective.
Improve My Private Equity Pitch
Paul Farrow is a Partner at Benjamin Ball Associates.
In this video from SuperReturn US East, Paul discusses the common mistakes made by Private Equity funds when communicating with potential investors.
He reveals the unexpected personality trait that investors look for in fund managers, and why LPs don’t want to ‘be taken through your pitch presentation’.
He shares essential advice that will improve your fund’s messaging, help you stand out and impress prospective investors.
Click the play button below to watch:
Improve My Private Equity Pitch
Benjamin Ball Associates helps clients to pitch, present & persuade.
Over the last 10+ years the award-winning BBA team has supported thousands of executives globally to present powerfully to investors. We have developed a robust toolbox of techniques that we use to help our clients become clear, confident communicators.
We’ll help you create a powerful first impression that hooks and engages your audience immediately and we’ll coach you to deliver clearly, confidently and with impact.
Speak to Louise on +44 20 7018 0922 or email firstname.lastname@example.org to find out more and discuss your upcoming talk or presentation.
Contact us to improve your private equity investor pitch
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