How to Create A Great Investor Pitch Deck – 8 Mistakes to Avoid
June 22, 2019
What Makes A Great Investor Pitch Deck?
When you want to win new investment, you need a great investor pitch deck. You want to be certain you have eliminated mistakes in your pitch deck, so that you know your investors will be impressed from the start .
So that you can write a great pitch document, we have here…
Eight common mistakes to avoid when writing your great pitch deck.
The greatest investor pitch deck mistakes we regularly see are:
Investor Pitch Deck Mistake #1 | Not talking about your investor
A good pitch is not about you. Instead, it’s about the investor, their needs, and how you can help them. Anything else is just a brochure. So, go through your pitch and work out if your investor will feel as if they are the centre of your universe. If not, get someone to re-write it.
Pitch Document Mistake #2 | Failing to engage from the start
Psychologists have shown that our unconscious brain makes decisions faster than our conscious brain. That means you want to appeal to the unconscious brain from the start.
- How does the front page look?
- Does it grab attention?
- Is it clear what you are offering?
- What about page two?
If your reader is not sold on you by the time they read page 2, then your pitch deck needs more work.
Great Investor Pitch Deck Mistake #3 | Making bad assumptions
A good pitch helps an investor with their needs. If you understand their needs, you can write a well targeted document. A badly written pitch document makes assumptions about what the investor might want. So, stop assuming and make sure your pitch is written to reflect what you know your investor wants to hear.
Investor Pitch Mistake #4 | Talking about yourself too much
Your investor should be the star of your pitch, not you. An investor does not want to read about how great you are. They want to know what you can do for them. Check your pitch and see how many times the pitch says ‘we’ vs. ‘you’. How many ‘we’ or ‘I’ can be replaced with ‘you’s?
Pitch Deck Mistake #5 | Not having a clear investor story
Stories are a powerful way to communicate. They link facts together into a logical sequence and they have a natural rhythm that makes them a pleasure to read. Even the driest pitch document can be told as a story. Does your pitch contain enough stories?
Investor Pitch Mistake #6 | Confusing features with benefits
The second rule of sales (after ‘know your investor’) is stress the benefits. Where features are listed it shows either laziness or that you do not understand investor needs well enough. Make sure every feature about your offer is turned into a benefit.
Pitch Document Mistake #7 | Making it hard for your investor
- Is your pitch a pleasure to read?
- Is it summarised well?
- Does each part push the story forward?
If not, you have not made it easy for the investor. Find someone to re-write, re-structure and re-edit until your document is as easy to read as a newspaper.
Investor Pitch Mistake #8 | Using too many words
It is easy to say too much. It’s tougher to be succinct, engaging and compelling. People like reading short, pithy, powerful documents. So get someone to re-write it so it’s all very easy for your investor to read.
How to create a great pitch deck
Video – how to create a great pitch deck.
If you have an important investor pitch coming up and you want a powerful pitch document, call us today.
Speak to our Client Services Director, Louise Angus on +44 (0)20 7018 0922. She’ll be happy to explain how we can help you win more investors.
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Help Me Create A Great Investor Pitch
If you want to read more about creating great pitches, try the following articles:
Investor Pitching Advice
How to create a great investor pitch
What makes a powerful private equity pitch book
Pitch book slides – five golden rules
Tips for hedge fund pitches
What makes a successful private equity pitch
Benefit of a better investor pitch book
How to pitch to Venture Capital
Examples of bad private equity pitches
Investor elevator pitch competition examples
General Good Pitching Advice
Five minute pitch? – try these tips
How to create an impressive sales pitch
Better body language when pitching
How to be more persuasive when pitching
About Benjamin Ball Associates
At Benjamin Ball Associates, we help clients to pitch, present & persuade.
Over the last 12+ years the award-winning BBA team has supported hundreds of firms globally to present powerfully to investors. You get access to a transformational toolbox of techniques to help you become a clear, confident communicator.
We’ll help you create a powerful first impression that hooks and engages your audience immediately and we’ll transform you to deliver clearly, confidently and with impact.
Speak to Louise on +44 20 7018 0922 or email email@example.com to find out more and discuss your investor presentation.
Contact us for a chat about how we can help you with your presenting.
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