How better investor messaging adds value to your business
July 27, 2022
At the heart of a strong investor pitch is a strong set of investor messages. The stronger your investor messages, the more powerful your pitch
But how do you uncover those powerful messages to underpin your investor pitch?
Fortunately, we have a tried and tested process, perfected over the last 15 years, to uncover your investor messages. We have used this process with public companies, private companies and fund managers to ‘crack’ the challenge of finding the right set of investor messages. We call this our Investor Messaging Cracker Process.
But how do you know if you need an Investor Messaging Cracker Process?
If you answer NO to any of these 7 questions, then you should strongly consider calling us to organise an Investor Messaging Cracker Process.
- Does your investor pitch successfully excite investors?
- Is your investor pitch simple and memorable?
- Have you made it easy for others to talk about you as you want to be talked about?
- Do you have a clear set of investor messages underpinning your investor pitch?
- Do your investors/shareholders talk about you using that same set of messages?
- Is everyone in your team fully aligned on the investor messages to describe the business?
- Is your investor pitch as good as it could be?
Let’s explore each of these questions in more detail:
1. Does your investor pitch successfully excite investors?
The best test for an investor pitch is how well it works. If investors are clamouring to invest in your business, then your pitch probably does not need much help. But if you are struggling to excite investors and you find that prospects are dropping out after the first or second meeting, then you need an Investor Messaging Cracker Process.
2. Is your investor pitch simple and memorable?
Every business is complicated. But great investor pitches are simple and memorable. If an investor can still recall your pitch after a week and recite some highlights from it, then you have done a great job. But if the investor is struggling to distinguish you from the many other pitches they have seen that week, you need help to polish your investor messaging.
3. Have you made it easy for others to talk about you as you want to be talked about?
How will others talk about your business after you pitch to them? Do they talk about you using the words you want them to use? When you have powerful investor messaging in place you will find that you can make it easy for others to talk about your investor proposition in the way you want to be talked about. If you find that everyone talks about you differently, you should consider revamping your investor messages.
4. Do you have a clear set of investor messages underpinning your investor pitch?
The sign of a powerful investor pitch is a simple set of messages that run like a red thread throughout the pitch. Those messages should be clear, memorable and bold. It’s not easy – the advertising industry is built on achieving these objectives – and we borrow some of the magic from advertising and apply it to investor messaging. That’s one way that that our Investor Messaging Cracker Programme adds so much value to our clients’ investor pitches.
5. Do your investors/shareholders talk about you using that same set of messages?
The art of creating powerful investor messages is producing something easy to repeat and easy to pass on to other people. If other people are talking about you using the words you want them to use, then you have passed The Takeaway Test. This is one way we measure the success of our investor pitches. How do other people talk about your investor proposition?
6. Is everyone in the team fully aligned on the investor messages to describe your business?
The reason we call our messaging sessions Cracker Sessions is that clients use them to ‘crack’ messaging problems. One common problem is that the management team is not completely united behind one set of investor messages. If each member of your management team gives a different story when asked to describe the value of investing in the business, then investors and buyers will naturally become confused. Unity of messaging is as important as clarity of messaging. How united is your management team?
7. Is your investor pitch as good as it could be?
Honestly, could you make your investor pitch better? Might improvements make it easier for you to lead investors to the decision you want them to make? The more you get your investor pitch right, the easier the whole investor pitch process will become? You are less likely to spend time answering basic questions; you will find it easier to persuade others in the investors’ organisations, and you will get fewer get delays in the process. If you feel you could improve your investor pitch, we’d be delighted to help you.
How to create a stand out investor pitch
Do you need help with your investor pitch messages?
If your messaging is letting you down, improve your investor pitch messaging with our famous Investor Messaging Cracker Process.
Call Louise on 020 7018 0922, or click the Contact Us link below.
About Benjamin Ball Associates
Benjamin Ball Associates helps companies to pitch, present & persuade.
Over the last 12+ years the award-winning BBA team has supported thousands of executives globally to present powerfully to investors and business. We have developed a robust toolbox of techniques that you can use to become clear, confident and compelling.
We’ll help you create a powerful first impression that hooks and engages your audience immediately and we’ll transform you to deliver clearly, confidently and with impact.
Speak to Louise on +44 20 7018 0922 or email firstname.lastname@example.org to find out more and discuss your coaching needs.
Contact us for a chat about how we can help you with your presenting.
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