Case Study: Crisis Communication Training for a Utility Company

THEIR CHALLENGE:  Prior to a planned acquisition, this major utility wanted to be prepared for the media and communications onslaught they expected.

They wanted us to train the communication team.

OUR SOLUTION: We developed a comprehensive crisis communication training programme that would run over 24 hours.  This started when the comms team had an away day. 

The night before, the team had a dinner, and we then doorstepped members of the team as they came out, the worse for wear, with a ‘Fake’ Sky News team. 

Starting with that, we ran a full-day high speed simulated M&A event where they had to deal with media, regulatory, union and parliamentary interest. 

All day long they were faced with events to which they had to respond. 

THE RESULT:  This was described as one of the best training programmes the comms team had ever experienced. 

They all felt much better prepared for the full range of communications that they might face. 

The acquisition went smoothly with no major communication problems. 

Learn more about our media crisis communication training.