What VC Investors Are Really Looking For
• Market size and scalability — is this a large enough opportunity with room to expand
• Growth potential — can the business scale quickly through the right distribution
• A credible competitive edge — what genuinely sets the business apart
• Team credibility — do investors believe this team can execute the plan
• Momentum and traction — early proof points that de-risk the growth story
Where We Help Growth-Stage Businesses
• Growth and expansion rounds — later-stage raises building on early traction
• Follow-on funding pitches — returning to existing VCs for a bigger round
• Pitch competitions and demo days — standing out in a room full of other pitches
• Board and VC update presentations — keeping existing investors confident between rounds
• US and international VC pitches — presenting confidently to investors outside the UK
“Thank you so much for an absolutely brilliant session yesterday! It was exactly what we were hoping for, and you did an incredible job covering such a range of issues with four very different people in such a short session. It really was fantastic – thank you!”
“We had a good story to tell, but you helped us deliver it more coherently and more positively.”
We’ve helped fast-growing businesses refine their pitch before meeting leading VCs, including a fintech business perfecting its pitch ahead of meetings with major US venture capital firms. Founder Benjamin Ball brings 15 years of experience writing and coaching winning pitch decks across sectors.
“Transformed both the quality of my content and the effectiveness of my delivery. I highly recommend BBA.”
We work on your growth narrative, how you present market size and traction and how confidently you handle challenges to your assumptions. Coaching includes structured role play built around the sharp, fast-paced questioning typical of a VC meeting.
“Highly effective working with members of management teams on how to communicate key messages to potential interested parties in different environments.”
VCs often back founders and teams they trust as much as the idea itself. A polished deck helps, but investors are also watching how the team handles pressure, admits what it doesn’t yet know and responds to challenge. Coaching that only covers slide design misses this half of the pitch entirely, which is why our sessions focus as much on how you handle the room as what’s on the screen.
We work around your fundraising timetable — in person at our London base, at your offices, or online — and can turn around coaching quickly ahead of a critical VC meeting.
Call Louise Angus on 0207 018 0922 or email info@benjaminball.com to discuss coaching for an upcoming VC pitch or funding round.
Preparing for public markets rather than private investors? See IPO and Capital Markets Day Coaching.
Benjamin Ball Associates 84 Brook Street, London, W1K 5EH
Phone: 0207 018 0922
Email: info@benjaminball.com
We coach clients in person at our London base, at your offices across the UK, or online for clients further afield in Europe and the Middle East.
“I have attended several presentation skills trainings … this was the best by quite some way.”
NF, Bureau van Dijk