CASE STUDY: Helping Impetus with better charity fundraising

Impetus  is the leading UK venture philanthropist, supported by some of the world’s top Private Equity firms.

Impetus accelerates the growth of innovative charities and social enterprises that alleviate poverty.

Their Challenge: Better fundraising effectiveness

Impetus initially approached us to help their CEO achieve more in fundraising meetings. We saw that she was charismatic and excellent, but was hampered by a couple of issues.

BBA Solution: A fresh approach, better messaging and pitch coaching

We had to re-engineer how the CEO approached each meeting and we re-worked the materials she used during the meetings.

Over the years we have continued to help Impetus and their investee charities, with messaging, media training, presentation preparation and pitch-winning coaching.

The Result: Better fundraising going from strength to strength

“In a few powerful sessions, Ben completely transformed the way we describe Impetus and deliver our key messages.” Said Amy Stillman, Impetus Communications Director.

He quickly captured the trust of our chief executive with constructive and creative suggestions. Ben really understands the art of communication, and helped us develop some new presentation tools to boost our effectiveness. We look forward to working with him whenever we have important things to say.”

Impetus PEF have been our charity of choice since 2010.

Read our Ultimate Guide to Investor Presentations

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Call our client services director Louise Angus on + 44 20 7018 0922 or email info@benjaminball.com

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