What is The ‘So What? Test’? – And how to use it.
December 30, 2019
So What? is probably your most important question.
When you put your talk or presentation together, how do you decide what to include and what to leave out? Our recommendation: Use the “So What?” test.
The SO WHAT TEST should be an essential part of preparing all presentations.
What is the So What Test?
Imagine yourself sitting in the audience. For every statement you make in your presentation, ask ‘So What?’
What does this really mean?
Why is this included in the presentation?
Is it needed?
If you don’t have a compelling answer, then leave it out. Don’t be afraid of having too short a talk. Most audiences would prefer a shorter rather than a longer presentation.
Or perhaps you need to add a few words to explain what your statement means. If what you say clearly answers the So What Test, it will be much more interesting for your audience.
You will find the So What Test to be invaluable for all your presentations.
Another essential question you should ask when planning a talk
As well as asking ‘So What?’ for everything you say, also imagine someone in the audience asking ‘What’s In It For Me?” – of WIIFM. You job in putting other a presentation is to help your audience always have a good answer to that question. As a presenter it’s your job to connect the dots to explain what you say means for your listener.
The power of these questions
The So What test and the WIIFM test are some of the most powerful tools we use in all our presentation coaching. We have helped CEO’s completely transform their business presentations using this one simple question. If you want help to transform your presentations, get in touch. We’ll do much more than ask you this questions.
Speak to Louise Angus today to learn how our world-class team can help you put together powerful communications
About Benjamin Ball Associates
At Benjamin Ball Associates, we help clients to communicate better.
Over 12+ years the award-winning BBA team has coached thousands of senior executives globally to present powerfully. You get access to a transformational toolbox of techniques to help you become a clear, confident communicator.
We’ll help you create a powerful first impression that hooks and engages your audience immediately and we’ll transform you to deliver clearly, confidently and with impact.
Speak to Louise on +44 20 7018 0922 or email email@example.com to find out more and discuss your upcoming speech or presentation.
Contact us for a chat about how we can help you with your presenting.
What leaders say about Benjamin Ball Associates
"Essential if you are going to be a spokesperson for your business"
Senior Analyst, Sloane Robinson
"Being an effective communicator is essential to get your stock ideas across. This course is exactly what's needed to help you do just that!"
CEO, Blast! Films
“Our investment in the coaching has paid for itself many times over.”
Corporate Finance House
“You address 95% of the issues in a quarter of the time of your competitor.”
“Good insight and a great toolbox to improve on my presentations and delivery of messages to not only boards, analysts and shareholders but to all audiences”
“We had a good story to tell, but you helped us deliver it more coherently and more positively.”
CEO, IPSO Ventures
“Ben did a great job on our presentation. He transformed an ordinary set of slides into a great presentation with a clear message. Would definitely use him again and recommend him highly.”
“Moved our presentation into a different league and undoubtedly improved the outcome and offer we received.”
Head of IR, Equinox
“A fantastic job reviewing and transforming our marketing material and helping us get our message across with clarity to potential investors.”