takeaway test - for better pitches

Do your pitches pass the Takeaway Test?

March 7, 2016

How do people talk about you after your pitches?

We call this The Takeaway Test.

If you give a succinct and memorable takeaway that sums up your value proposition, this will help clients  form a distinct image of you and your offer.

The Takeaway Test makes it easy for your audience to understand your pitch and talk about you in the way you want to be talked about.

You may have just one takeaway. Or you may have a takeaway that is relevant to each particular pitch. What’s important is that you make it easy for people to talk about you.

Examples of takeaways from the film industry

Some of the best examples of takeaways come from Hollywood. When directors and producers pitch new film ideas to studio executives, they often condense complex plots into a handful of words. Chosen well, these can be evocative enough to bring to mind a clear concept, which is easily shared and understood.

The Hollywood Takeaway Test: can you recognise which blockbuster films the below takeaways refer to?:

1. Dinosaurs in a safari park
2. Romeo and Juliet on a ship
3. Jaws, set in space

Answers are at the bottom of this blog post.

While the takeaway you need is unlikely to be as dramatic as these, it should still be clear, effective and memorable. It should create a powerful, concrete and long-lasting impression.

We can help you pass the Takeaway Test

If you’re struggling to write simple, clear and brief messages that make you memorable and distinctive; if you are not yet passing The Takeaway Test, then speak to us – perhaps you need one of our Messaging Cracker Sessions?

Our knowledge of the financial, PR and private equity sectors, combined with our expertise in crafting narratives and coaching for persuasive pitches, means we deliver fast and effective results.

To get the help you need to pass the Takeaway Test, call Louise Angus on 020 7018 0922 or email her at louise@nullbenjaminball.com.

(Answers – which films did the takeaways above relate to?: 1. Jurassic Park, 2. Titanic, 3. Alien.)

More valuable advice...

Fundraising Presentations: an essential guide for persuading investors

Mar 21, 2021

Your Essential Guide to Fundraising Presentations. You may be looking forward to challenging questions from investors, long days and multiple...

Read More

The Best Investor Presentation – How to create one – techniques from psychology

Apr 13, 2016

Five ways to create the best investor presentation If you want investment, you need the best investor presentation. But investment...

Read More

Why good public speaking skills make you a better leader

Nov 11, 2016

Do your leadership public speaking skills inspire, motivate and influence others? They should. Many leaders are nervous of public speaking....

Read More

Five Golden Rules to Create a Great Investor Pitch Book

Mar 10, 2018

A great investor pitch book is at the heart of successful fundraising. You use it to capture the essence of...

Read More

Why Body Language Matters When Pitching to Win Business

Jun 29, 2012

Better Body Language We all know that body language is important in business.  But how important? And does is really...

Read More

Private Equity Fundraising Tips from the Experts: Become a Top 1% Fund

Sep 06, 2018

Five Top Fundraising Tips At SuperReturn Emerging Markets in Amsterdam, experienced LPs and advisors shared their private equity fundraising tips...

Read More

How to create a powerful investor elevator pitch

Mar 07, 2016

A great elevator pitch is an essential part of your pitch toolkit Last month I chaired the Quickfire Showcase elevator...

Read More

How to prepare for media interviews

Jan 16, 2013

You must prepare for media interviews The excruciating Newsnight interview with Treasury Minister Chloe Smith this summer is one example of...

Read More

How To Write So People Will Read – 6 Great Tips

Mar 11, 2018

How do you write well for business? Could you be more impressive with better writing? These days, we are writing...

Read More

How well do you answer difficult investor questions?

Nov 16, 2017

How to answer difficult investor questions When an investor questions how you calculated your Private Equity fund's performance, how do...

Read More

How to Choose a Public Speaking Coach

Aug 21, 2017

How do you choose a public speaking coach? When selecting a public speaking coach or presentation trainer, you want to work...

Read More

10 Power Language techniques to use in your next talk or presentation

Sep 06, 2017

How To Use Powerful Language For Leadership Communications   Great leaders use Power Language. It adds interest and colour to...

Read More

What is The “So What?” Test? – And how to use it.

Dec 30, 2019

So What? is probably your most important question. When you put your talk or presentation together, how do you decide what...

Read More

Better private equity fundraising | Seven tips for first investor meetings

Dec 10, 2015

What do LPs want from private equity funds at first investor meetings? That's the question I put to the panel...

Read More

How do you pitch investors?

Sep 21, 2016

What do investors really want? Six tips We wrote this piece with our Private Equity clients in mind. But there...

Read More

Give high impact talks and presentations – 5 simple tips

Mar 01, 2017

Do you want to give high impact talks and presentations? Do you want to engage your audience? And do you want...

Read More

Business storytelling for better business

Jul 05, 2020

How do you use storytelling in business ? Leaders use storytelling so that audiences listen, remember and act on what...

Read More

How to Make Your Investment Pitch More Memorable – Six Tips

Mar 29, 2017

How do you make your investment pitch more memorable? It's a real challenge these days. Investors have more opportunities than...

Read More

Effective presentation skills you must learn

Nov 30, 2019

Your leadership talks need to be effective As a leader, every talk or presentation you give is an exercise in...

Read More

What do LPs want from your private equity pitch book?

Oct 14, 2015

A well-crafted private equity pitch book can make the difference between securing a first meeting with investors and getting a...

Read More