The Power of Words – an example

This extract from Barack Obama’s Feb 2008 speech shows how powerful words can make powerful messages.

This was in response to criticism Obama received about being ‘all words.’

See how Obama harnesses the power of words to make his point:

Don’t tell me words don’t matter.

I have a dream – Just words?

We hold these truths to be self evident that all men are created equal – Just words?

We have nothing to fear but fear itself – Just words?  Just speeches?

It’s true that speeches don’t solve all problems.

But what is also true is that if we can’t inspire our country to believe again, then it doesn’t matter how many policies and plans we have, and that is why I’m running for president of the United States of America.

And that’s why we just won 8 elections straight because the American people want to believe in change again.

Don’t tell me words don’t matter!

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About Benjamin Ball Associates

Benjamin Ball Associates helps clients to communicate better.

Over the years the BBA team has coached thousands of senior executives globally to present powerfully. You get access to a transformational toolbox of techniques to help you become a clear, confident communicator.

We’ll help you create a powerful first impression that hooks and engages your audience immediately and we’ll transform you to deliver clearly, confidently and with impact.

Speak to Louise on +44 20 7018 0922 or email louise@nullbenjaminball.com to find out more and discuss your upcoming speech or presentation.

 

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