How to Prepare an Investor Pitch – Video

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Introduction: How to Prepare an Investor Pitch That Reflects Your Business — Not a Template

This video explains why strong investor pitches don’t come from internet templates. You’ll learn how to identify what makes your business genuinely interesting, how to shape a focused investment story and why external expertise can help you find the one or two messages investors will really remember.

What you’ll learn: Preparing a Strong and Authentic Investor Pitch

• Why cookie-cutter pitch decks rarely work
• How to identify what’s unique and investable about your business
• Why narrowing your message is harder than it sounds
• How external advisers help you pinpoint what investors will care about
• How to shape your insights into a clear, compelling argument
• Why you must address investor excitement and concerns honestly

Summary: Build Your Pitch Around What Investors Truly Want to Hear

A successful investor pitch isn’t built from a template — it starts with understanding what’s special about your business and how that translates into a compelling investment story. Many founders struggle to narrow their message to one or two memorable points, which is why external specialists can be so useful. They bring experience, perspective and a sense of what investors respond to in real life. Preparing your pitch also means thinking deeply about your audience: What excites them? What concerns them? What do they need to believe? Once you’ve answered these questions honestly, you can shape them into a clear argument that explains why your business is a strong opportunity.

Mini FAQ: Preparing a Successful Investor Pitch

Should I use a standard template for my investor deck?
No. Templates don’t reflect what’s unique about your business or what investors need to hear.

Why is it hard to choose the key message?
Because business leaders are close to the detail. External specialists can spot what will resonate most clearly.

What do investors want to know first?
What excites them, what concerns them and why your equity story makes sense.

How do I turn my insights into a pitch?
Create a structured argument that addresses investor priorities and shows why the opportunity is compelling.

Transcript (edited)

When you prepare an investor pitch, the first suggestion is: don’t use cookie-cutter downloads from the internet. Just because someone else raised money that way doesn’t mean you should. The trick behind a good investor presentation is finding what’s special about your business — what people want to hear — and then building your presentation around that. If you take that approach, you’re far more likely to create a strong pitch.

It’s very hard, when pitching to investors, to identify the one or two things you want them to remember. It’s almost impossible for business owners or senior managers to narrow it down that far. That’s why external support is useful. Someone with experience can look at the business and the investment concept and tell you what an investor will want to hear. It also helps to work with people who’ve seen many investment proposals and know which elements have resonated with investors before.

To prepare for an investor pitch, start by thinking about the investors. What are they interested in? What worries them? What excites them? Be honest. Once you’ve answered those questions, structure them into a compelling argument that convinces your prospective investors. That’s how to prepare a successful investor pitch.

Suggested Links

• Build an investor pitch tailored to your business
• Identify the core messages investors will remember
• Shape a compelling equity story
• Get specialist support for your investor presentation

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Read our ultimate guide to investor pitches