CASE STUDY: Online training to solve The GIIN’s messaging issues

New York-based Global Impact Investing Network (GIIN) are the global champions of impact investing.  They work with the largest global investors. We have worked with them many times over the years. This is one of the projects we completed.

Their Challenge: Improve communication skills of management team

Amy Stillman, The GIIN’s Director of Communications, wanted help to improve the communication skills of her senior management team. Describing what The GIIN does is difficult.  It’s a complex subject and it’s easy for the experts in the management team to get lost in the detail of their great work.

BBA Solution: A practical messaging and coaching solution

Over the years, we have run coaching programmes for The GIIN senior executives and spokespeople in London, New York and remotely online.

The key issue has been helping them improve the way they talk about themselves and what they do. We’ve helped prepare specific speeches, launches as well as build core public speaking and panel participation skills.

Our latest project has been to help with the launch of IRIS+, a global system for impact investors to measure, manage and optimise their impact.

Positive results: Better messaging and greater impact

Our work with The GIIN has made a big difference to how they communicate.  After our most recent project Amy Stillman said:

“Big thanks for all your excellent help on our messaging. Your guidance has been invaluable! . . .

“So many of your phrases became the soundbites for this initiative.  You can hear them in the webinar and see them on our website.

“We would NEVER have got here without you.”

Can we help you with your messaging?