How to Write a Business Report – 8 Great Tips to Master the Art
September 01, 2023
How do you write a great business report? Could you be more impressive writing business reports? What do you need for better business report writing skills? Why is report writing for business a key skill? And how can you learn to write reports for UK businesses?
If you want to learn how to write a business report and how to be a business report writer, then read on. In this guide our UK business writing coaches have identified top strategies for great report writing. You’ll get essential tips to help you write clear, engaging business reports.
Meet the Author: Benjamin Ball
Ben is the founder of Benjamin Ball Associates and leads the presentation coaching and pitch deck creation teams. Formerly a corporate financier in the City of London, for 20+ years he’s helped businesses win with better pitches and presentations, particularly investor pitches. He is a regular speaker and a guest lecturer at Columbia Business School and UCL London. Follow Ben on LinkedIn or visit the contact page.
Where To Start in Writing a Business Report
Need to write a business report but unsure where to start?
Whether you’re writing for senior executives, investors or clients, a well-structured report can drive decisions and showcase professionalism.
In this guide, you’ll learn the exact business report format. You’ll get step-by-step writing tips and real-world examples to help make your next report clear, persuasive and impactful.
Business Report Writing is a Core Business Skill
Clear and concise writing is essential to ensure your audience understands the message you intend to convey.
High quality communication is essential in business. Whether you’re an executive presenting a quarterly performance review, a manager sharing project updates or an analyst summarising market research, you need to write clear and concise reports.
A well-crafted business report should convey information, influence decision-making and drive action.
In this guide, we will walk you through the process of how to write a business report that stands out and makes an impact on your professional audience.
Why Good Writing is Important in Business Reports
In business, we write more than ever. This means it’s harder than ever to grab attention. Your readers have more to get through, so you need to make it easy for them to read what you write. This is especially true in report writing. Learning how to write a good business report is crucial.
Writing high quality business reports is a key business skill. And it is a skill you can learn.
Over the last 15 years, we’ve coached thousands of people to improve their report writing skills. You can also learn how to write a board report. If you want help, then get in touch. We’d be delighted to discuss how we could help you.
Read these top tips on how to write a business report from our expert coaches:
Step-By-Step How to Write a Business Report
1. Be clear on your purpose of your report
Before diving into how to write your powerful business report, it’s crucial to define your report’s purpose and identify your target audience.
Ask yourself: Why am I writing this business report? What information does my audience need? How will this report be used?
Why am I writing this business report?
What information does my audience need?
How will this report be used (e.g., for decision-making, information sharing or strategic planning)?
Your first step in writing a business report is to have a clear purpose and understand your audience’s expectations. Then you’ll find it easier to structure and create the right content when you write your business report.
If your memo asks for authorisation for new expenditure, say it in the first line. If your report tells the board there is nothing to worry about in the new regulation, say so in the first paragraph.
If your memo seeks approval for a new consumer test, say exactly that in the headline. The key to understanding business report writing is to make it easy for the reader to know what you want them to do.
Why Pick Benjamin Ball Associates to Learn How to Write a Business Report
At Benjamin Ball Associates, we’ve been coaching business people to write business reports and improve their business communication skills for over 15 years. Our coaching is fast and effective. We work with individuals and with companies, one-to-one and in groups. Call us today to learn more.
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Whether you are writing a one page report or a 100-page report, a good structure will make your report easier to read. Play particular attention to your start. If you haven’t grabbed attention on the first page, you are stuffed.
Most reports follow a clear format:
Title page – Include the report title, your name and the date.
Executive summary – Summarise the key points in a few paragraphs.
Introduction – Explain the purpose, scope and background.
Main body – Present your analysis, findings and supporting evidence.
Conclusion and recommendations – Summarise key insights and suggest next steps.
Appendices and references – Include extra details or sources if needed.
make sure words that relate to each other are close together
get rid of jargon
cut unnecessary detail and
break down complex sentences into constituent parts.
For example:
BEFORE: In reviewing the strategic impact of the Corporate ESG Assessment Report, the board considered many factors including environmental damage and pollution control, including the impact this had on our operations in south east Asia, South America and Africa and concluded that the current situation was satisfactory.
AFTER: After reviewing the Corporate ESG Assessment Report, the board concluded that our current ESG situation was satisfactory.
Great managers have been encouraging their staff to write better reports for a long time. Here’s a classic memo written in 1944.
Source: National Archives and Records Administration, Public domain, via Wikimedia Commons
Your verbs power your sentences. They drive your thinking forward and direct the reader. When you select the right verb, you find the heart of your sentence and get to the heart of your meaning. Pick out strong verbs to hammer home what you want to say.
BEFORE: The new office has grown turnover quickly.
AFTER: We doubled turnover in the new office in the last 6 months.
BEFORE: We will focus on improving sales
AFTER: We will improve sales
6. Edit your report writing, ruthlessly
A large part of writing is re-writing. You should never be happy with your first draft. Editing when you write a business report is the one thing that distinguishes a mediocre writer from a clear business writer.
You can edit it yourself. You can ask someone else to read your business report for you. You can always try ChatGPT. Always imagine yourself as someone who is short of time, distracted and has just a few second to look at your report. Check your business report structure and whether it gets to the point fast enough.
When you are working out how to write a business report, ask yourself: Have I made it easy for them to read? If not, then look out for the following:
Look for:
Redundant words
Needless repetition
Ideas not explained clearly enough.
Check the order of your writing.
Are your start and your end strong enough?
Have you really made it easy for the reader? Keep editing until your writing is as good as it can be.
By working on these techniques, you will enhance the quality of your writing.
7. Read your writing out loud
My penultimate tip when you write a business report is always read your writing out loud.
When you read your writing, you’ll spot logical errors, complex sentences and boring bits. And when you read out loud, you are more likely to uncover the beauty and rhythm in your words that make them easier to read.
8. BONUS TIP – Read more journalism
Journalists are professional writers while most of us are amateurs. Journalists get paid to capture attention, to explain what’s going on and to get you back the next day for more of the same.
When you read a newspaper, note how the writer structures sentences. A clear presentation of ideas is crucial for effective communication.
Start Improving Your Report Writing Skills Today
If you are interested in improving how to write a business report, start by applying these six tips. But if you want to take it further, why not consider a BBA business writing skills training programme in your company. They are short, intensive and highly effective.
We organise intensive training that helps you look at your own writing in a different way. We help you pull apart bad writing and build it up again using best practice techniques.
You’ll come away from a BBA communications training course very clear on what bad writing looks like – and how to create great writing. By the end, you’ll be producing confident powerful written reports that are read and acted on.
Interested to hear more? Click here or contact Louise Angus at +44 (0)207 018 0922. Or you can email her at info@benjaminball.com.
Why Choose Us: Transform your pitches and presentations with tailored coaching
We can help you present brilliantly.Thousands of people have benefitted from our tailored in-house coaching and advice – and we can help you too.
“I honestly thought it was the most valuable 3 hours I’ve spent with anyone in a long time.”
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For 15+ years we’ve been the trusted choice for leading businesses and executives throughout the UK, Europe and the Middle East. We’ll help you improve corporate presentations through presentation coaching, public speaking training and expert advice on pitching to investors.
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A business report presents information clearly and concisely to help readers make informed decisions. Whether you’re analysing performance, proposing a solution or summarising findings, your report should be structured and easy to follow.
2. How should you structure a business report?
Most reports follow a clear format: Title page – Include the report title, your name and the date. Executive summary – Summarise the key points in a few paragraphs. Introduction – Explain the purpose, scope and background. Main body – Present your analysis, findings and supporting evidence. Conclusion and recommendations – Summarise key insights and suggest next steps. Appendices and references – Include extra details or sources if needed.
3. How can you make a business report clear and concise?
Use short sentences, avoid jargon and get to the point quickly. Headings, bullet points and visuals help readers scan for key information. If a section doesn’t add value, remove it.
4. Should you use visuals in a business report?
Yes. Charts, graphs and tables make complex data easier to understand. Just make sure they are relevant and clearly labelled so your audience can interpret them at a glance.
5. What tone should you use in a business report?
Keep it professional, objective and factual. Use neutral language and avoid overly casual or emotional wording. Your report should be formal but still easy to read.
6. How do you ensure accuracy in a business report?
Double-check your facts, figures and sources. Proofreading carefully and asking a colleague to review your report can help you catch any errors or inconsistencies.
7. How long should a business report be?
It depends on the purpose and audience. A short internal report may only be a few pages, while a detailed analysis could be much longer. Make sure you give just enough information without including unnecessary details.
8. Should you include recommendations?
If your report is designed to inform decision-making, then yes. Clearly state your recommendations based on the findings, making them specific, actionable and supported by evidence. When you learn how to write a business report you’ll learn that your recommendations should always appear at the start of your report.
9. How can you make sure your report is engaging?
Use clear headings, a logical flow and compelling data to keep your audience interested. If your report is dry or overloaded with details, readers will lose interest before reaching your conclusions. And put your conclusions up-front.
10. What’s the best way to finalise a business report?
Before submitting it, read through it carefully for clarity, accuracy and consistency. Check formatting, grammar and spelling. If possible, ask for feedback so you can be sure your report meets its objectives.
11. How will training on business writing improve my business and career?
The most successful businesses are those which communicate well.
Clear written content has never been more important at a time when both on- and offline platforms are crowded with a cacophony of competing voices.
Cutting through the noise with concise, sharp and intelligent written communication is essential for any ambitious 21st century organisation seeking to secure competitive advantage.
We’ll show you how to craft compelling, engaging and persuasive content which sets you apart from the crowd.
Reports that deliver clear outcomes for your business. Proposals that win new customers or attract new investment. Presentations that persuade, entertain and drive change. Emails and online content that crisply capture everything you need to say as succinctly and pithily as possible.
It’s no coincidence that the world’s best companies also boast some of the world’s best business writers.
12. Who needs to improve their business report writing skills?
Most of us aren’t born writers (unless our name’s Hemingway or Austen). It’s a life skill we must learn, just like any other. In fact, it’s an essential business skill if you’re serious about your career, because very few people make it to the top of their profession unless they’re effective communicators.
You may be a business leader who wants to fine-tune your writing skills at a time when high-stakes communication is becoming increasingly important to your organisation. Or you may just want to be a better presenter or public speaker.
You may be a People Manager looking to enhance your learning and development programmes with some tailored writing training for your graduates or for colleagues in the early stages of their careers.
We’ve worked with professionals at all levels and at all stages of their careers – and helped to transform their written communication.
13. What business writing courses are on offer from Benjamin Ball Associates?
If you wan to improve how to write a business report, we tailor our courses to your specific needs, whether it’s for your sales team looking to develop punchier pitches; your investor relations team looking to sharpen up their investor pitch books; or your younger colleagues in need of some basic writing skills.
We offer one-to-one coaching or group courses, physically or virtually. Our standard Business Writing for Professionals course runs across two half-days for up to eight people, but we’re happy to adapt course content and length to meet your organisation’s particular needs – or to accommodate the specific requirements of your company’s learning and development programme.
We also run a half-day course on Storytelling: The Secret to Compelling Presentation, which develops that aspect of our course content in more detail.
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