When you take part in a conference panel, do you use your introduction as a chance to stand out?

First impressions count. Conference audiences make judgements about you based on the first things you say. That’s why your conference panel introduction matters, often as much – or more than – your later contributions.

Learn how to introduce yourself properly – it is a worthwhile investment. Appearing on a panel is a great marketing opportunity. You’ll get more from it if you impress from the start.

We’ve reviewed hundreds of panel appearances and identified six things that underpin a powerful self-introduction.

Follow our tips to introduce yourself brilliantly at the start of your next conference panel:

1. Keep your conference panel introduction short

Be succinct. When you say less, you get to the heart of the matter faster. Plus, the fewer words you use, the more weight your words carry. You’ll find it’s more effective to deliver a great 15-second introduction (approx. 30 words) than a rambling two-minutes (250 words).

For example:

“I’m Ben, the founder of Benjamin Ball Associates. Business leaders use us to transform their pitches, presentations and talks so that they stand out.”

2. Use big, bold ideas in your conference panel introduction

One strong idea is worth more than 20 vague concepts. Say just one thing, and say it well. Make it relevant to the main topic that the panel will be debating. You’ll make a much more impact than someone who bores the audience by sharing too much.
For example,

“At ABC Ltd, we measure the financial value of public open spaces. This helps all of us protect parks and countryside against future development.”

3. Name-check yourself in your conference panel introduction

Help the audience remember your organisation, by referring back to your company name.

Rather than saying:

“We do this; we believe that…”

Instead say:

 “At XYZ Ltd we do this; at XYZ Ltd we always…”.

Your audience will appreciate the reminder.

4. Speak to the audience during your conference panel introduction

The chairperson may speak first, but don’t direct your response towards them. Speak to the audience. Smile to convey warmth and confidence. Then, make eye contact with different people across the audience as you deliver your introduction.

5. Show energy and enthusiasm in your introduction

Your natural passion for your topic will be dulled by the gap between you and the audience. To compensate for this, dial up your energy and enthusiasm. It might mean ‘performing’ a bit more than feels natural, but that is what looks good on stage. If you feel nervous, it’s common to lower your voice. Instead, channel your nervous energy into projecting your voice.

6. Prepare beforehand for a memorable introduction

A great introduction is not easy. It comes from time spent perfecting and editing what you’re planning to say. Keep practicing until it feels natural and easy.

The more practiced you are, the more natural, confident and engaging it will look. That’s one of the reasons why we film our clients during our coaching and training. Straight away, they become more objective about their performance and can see the impact they make.

Free Guide: How to Stand Out on a Conference Panel

Download our free guide for conference panelists.

You’ll get eight practical tips that will transform your conference panel appearances

If you want to look and sound impressive on your next conference panel, call us

Get support to refine your key messages, strengthen your delivery and stress-test your performance. After just a few hours, you’ll feel calm, confident and ready to stand out.

Our award-winning training, coaching and advice has helped hundreds of Senior Executives transform their leadership communications, including pitches, presentations and conference panel appearances.

Start preparing for your conference panel appearance now. Call Louise Angus today on 020 7018 0922 or email her via louise@nullbenjaminball.com for more information.  It could be the best investment you make this year.