How to Improve Media Interview Skills – Video

See all presentation training videos

Introduction: How to Transform Your Media Interviews with Clear, Compelling Messaging

This video explains how to lift the quality of your media interviews by sharpening your message, opening with impact and using interview questions as a platform for what you want to say. You’ll learn how to cut through the noise competing for your audience’s attention and make your message memorable.

What you’ll learn: Transforming Your Media Interview Performance

• Why clarity of message is the foundation of a strong interview
• How to open in a way that grabs attention immediately
• Why your audience is distracted — and how to win their focus
• How to use interview questions as springboards for your key points
• How to shape answers that resonate with your audience
• Why media interviews are opportunities, not Q&A exercises

Summary: Clear Messages, Strong Openings and Audience-Focused Answers

To transform a media interview, you need a compelling message — one that is clear, memorable and worth hearing. Your audience are busy and distracted, so you must open strongly to earn their attention. Whether they’re listening over breakfast or skimming a news site, they’ll only stay with you if your first moments are lively and interesting. The real shift comes when you stop treating the session as a simple Q&A and start using the interviewer’s questions as platforms. Each question becomes a doorway to the message you want to communicate. When you do that well, your interviews become purposeful, confident and far more effective.

Mini FAQ: Improving Your Media Interview Skills

What’s the most important part of a media interview?
A clear, compelling message. Without it, nothing else works.

Why does the opening matter so much?
Because your audience is distracted. You need to win their attention fast.

Should I answer questions directly?
Yes, but think of each question as a route to your main message. It’s not a rigid Q&A.

How do I resonate with the audience?
Speak to their interests, concerns or daily distractions, and link your messages to what matters to them.

Transcript (edited)

My top tip for transforming a media interview is to be clear about your message and make it as compelling as possible.

If you want to transform your interviews, remember that you’re competing with real-life distractions — children, breakfast, work tasks. You need a strong opening that makes people sit up and take notice. Say something lively and interesting.

Another top tip is to treat the interviewer’s questions as platforms for your messaging. It’s not a Q&A. It’s an opportunity to use each question to communicate what you want to say to your target audience in a way that resonates with them. That’s how to transform your media interviews.

Suggested Links

• Sharpen your media interview message
• Learn how to open interviews with impact
• Use questions to deliver stronger media answers
• Improve your media presence with expert coaching

Speak to an expert. Get a free consultation