Why is that?
Because when on stage you have no second chance. Critics are waiting to pounce on any errors or weaknesses. The repercussions of a poor media interview can be huge.
Yet while a theatre show has a month or more of rehearsal time, you don;t have this time for most media interviews.
But without proper preparation, media interviews are a high risk event which can damage personal and corporate reputations.
Although your carefully crafted messaging may read well, how does it sound when spoken out loud?
Very often, messaging in a press release is the result of a committee decision that doesn’t make for natural language.
One CEO we worked with needed to stop speaking like he was reading from the Report and Accounts, and recapture his natural character in interviews.Role-playing the results interview gave him a chance to sense-check and tweak key points and phrases after hearing how he sounded.
You may have a detailed three-page Q&A, but handling difficult questions in a real interview situation is a talent. The way you respond can be just as important as your actual answer.
As well as being able to respond calmly and confidently to tough questions, you should rehearse how to ‘bridge’ back to positive messages. This will keep the conversation under your control.
Journalists come in various guises – the very knowledgeable, the newbie, the aggressive questioner and the flatterer. You need to prepare for the full range of scenarios.
Can you adjust your use of jargon and technical detail to match the knowledge levels of the journalist? If you are a Cambridge professor by background, you may find it hard to keep things simple.
And how do you respond to extended silences or a pretty face – do you feel the need / wish to provide more information and stray off the prepared path?
That’s where your professional media training kicks in
Under the pressure of the media interview, do you reach for the proof points as evidence for your assertions?
Do you remember to sum up your arguments with carefully crafted soundbites?
Whether those proof points and soundbites take the form of stories, facts or figures, your ability to bring them to mind and deliver them smoothly will make all the difference to your credibility on the day.
When the first results interview for a FTSE 100 client is a 7.15am phone call with Reuters, you want to feel and sound confident from the very start, not by the sixth interview over lunch.
A thorough road-testing of your messaging and stress-testing of your performance under pressure will make all the difference between a strong, confident interviewee and a mediocre one.
With all the time and effort that goes into organising and preparing for a media interview, the best companies invest in expert media training.
Even if they are very experienced, the best executives always rehearse, just as an experienced actor would.
After all, in the words of Shakespeare, ‘All the world’s a stage’…
Whether you are in the middle of a crisis, preparing for a specific media interview or simply polishing your media handing skills ahead of your full-year results, bring in the experts.Our media trainers – all former journalists – advise FTSE100 CEOs, global corporates and top executives on every type of media interview. We use tailored role play and on-camera coaching to ensure that you perform at your best under pressure.I want better media interviews
Fundraising presentations are hard work. You're bombarded with challenging questions from investors, worn out by long days, and struggling to...
Investment decision-making is not totally rational. Are you using all the tools at your disposal to create and deliver persuasive...
Do your public speaking skills inspire, motivate and influence others? They should. Many leaders are nervous of public speaking. Some...
A great investor pitch book is at the heart of successful fundraising. You use it to capture the essence of...
Better Body Language We all know that body language is important in business. But how important? And does is really...
How can you be seen as a top 1% fund by investors? At SuperReturn Emerging Markets in Amsterdam, experienced LPs...
A great elevator pitch is an essential part of your toolkit Last month I chaired the Quickfire Showcase at Berlin’s...
You must prepare for media interviews The excruciating Newsnight interview with Treasury Minister Chloe Smith this summer is one example of...
These days, we are writing more than ever. That means it’s harder than ever to grab attention. Your readers have...
When an investor questions how you calculated your Private Equity fund's performance, how do you react? If an investor asks...
How do you choose a public speaking coach? When selecting a public speaking coach or presentation trainer, you want to work...
How To Use Powerful Language For Leadership Communications Great leaders use Power Language. It adds interest and colour to...
So What? is probably your most important question. When you put your talk or presentation together, how do you decide what...
What do LPs want from private equity funds at first investor meetings? That's the question I put to the panel...
What do investors really want? Six tips We wrote this piece with our Private Equity clients in mind. But there...
Do you want to give high impact talks and presentations? Do you want to engage your audience? And do you want...
How to tell a great business story Leaders use storytelling so that audiences listen, remember and act on what they...
How do you make your investment pitch more memorable? It's a real challenge these days. Investors have more opportunities than...
Your leadership talks need to be persuasive As a leader, every talk or presentation you give is an exercise in persuasion....
A well-crafted private equity pitch book can make the difference between securing a first meeting with investors and getting a...
Our Most Popular Coaching Programmes
“BBA transformed our pitch into a compelling investment narrative. They undoubtedly helped us secure Sky TV as an investor.”
Gerry Bastable Director, Blast Films
“The new presentation properly represents the institutional quality of our fund. It has been a step change for us.”
Erwin de Kleijn Head of IR, Saemor Capital
“We were very pleased…[BBA] helped us define and explain our unique value proposition. As a result we have attracted new and different investors.”
Florian Kemmerich Managing Partner, Bamboo Capital Partners
Client Services Director
+44 (0)20 7018 0922