Media Training in London For Business

Depending on what is needed for your organisation and the employees you want to train, there are a number of options.

For example, we run 1:1 media coaching for senior executives, either in-person in London or at your offices or via video. And we run in-house group media training sessions. Your media training will be completely customised.

We provide expert advice and coaching to help you prepare for media engagements. Training methods are practical and proven and relied upon by some of Europe’s greatest companies.

Our team has been supporting global organisations for more than 15 years and each of our experts has the in-depth industry knowledge to help you improve your media communications. No matter the size of your organisation we will help you to learn and develop media skills that will last a lifetime, and get you the results you need, fast.

In addition, you will have the benefit of ebooks, videos, articles and handy reference guides. Once you have completed the training and learned the skills needed, they can be used to help remind you for any future media interview.

Interviewers use many different questioning styles from aggressive to flattering. Our experts will help you prepare for toxic situations or uncomfortable media engagements by building skills and resilience. Learn how to handle difficult interview questions, manage responses, and control the conversation. These are some of the media crisis management skills we teach.

From press ambush attacks to handling media interviews under stress, being armed with the correct media training means that you can always be fully prepared for any unexpected situations.

Practice media interviews across a full range of scenarios and sound bites will help you to stay calm when under extreme pressure. Learn how to handle the toughest situations with challenging interview role-plays, and discover how to field questions with tact and diplomacy while bridging the conversation back to a positive message.

Occasionally there may be situations where you or your company is on the receiving end of negative press. For situations that need careful handling, media crisis training can be effective in diffusing inflammatory or problematic situations. However, many companies are woefully unprepared for this level of media management until it’s too late. Crisis media training can help key employees be ready for a number of high-pressure scenarios.

At Benjamin Ball Associates, our Media Training and Media Crisis Management programs are delivered by industry experts who understand how to communicate with media and handle tough interviews.

You will learn and develop essential skills to handle tricky situations across different media, including TV, radio, or press. We provide entirely personalised training for groups or one-to-one sessions to transform the way you relay your company message and help you to derive maximum impact from all media communications and interactions.

Being prepared to field questions, handle interviews, and provide appropriate responses when speaking to the press – day to day or during times of crisis – is essential for your organisation, no matter how large or small.

Our team members have over twenty years’ experience and we have helped management teams globally improve their media communications and speak with confidence when under intense scrutiny. Using proven methods and tactics, we help you to understand what to expect when disaster strikes, and how to communicate with clarity and authority.

The way that your organisation is represented in the media will shape the perception of your business. Expert media training will help improve your image.

When you understand how the media and journalists work, you will be able to better manage media interviews. That means you can get the reporting you want in the media.

Our experts will show you how to keep your communications accurate and consistent. You will keep control in media interviews. Your leaders and teams will understand what should and should not be said – and how to get the coverage you want. When you respond clearly and concisely in interviews you will keep your customers, your shareholders and your investors happy.

Whether responding to press criticisms or handling negative comments on social media channels, positive responses can help build better relationships with business associates and the public. Using crisis management training effectively can help teams pull together and devise proactive approaches and solutions to potential problems before they happen.