CASE STUDY: Write and Design Powerful Real Estate Pitch Decks

Their challenge – create compelling pitch decks to stand out with investors

Our client, one of the leading real estate investors in Asia has used us multiple times over the last 5 years to write and design their real estate pitch decks.

They are an integrated development and investment platform with over $150 billion in Assets Under Management. It operated across key APAC markets.

Their Challenge: Making an impact with investors

The real estate fundraising market is becoming increasingly competitive, especially in Asia.  While they have been performing well, and have leading positions in various niche markets,  they wanted to be sure that their fund raising materials were up to global standards.

The BBA Solution: Tighter messaging; More attractive pitch books.

They have been using our tried and tested BBA Pitch Development Process to transform their real estate pitch decks.

STAGE 1:  REVIEW: Analyse existing materials and identify the strengths/weaknesses in the current pitch.

STAGE 2: DEVELOP MESSAGES: With our Messaging Cracker process, work with the team to identify the core investor messages and the investor narrative that will underpin the teaser, the pitch deck and the entire fundraising process.

STAGE 3: WRITE/EDIT THE PITCH DECK: Building on the work in stages 1 & 2, we then re-write the pitch deck so that it works with their target investors.  We help them tell a clear, powerful story that addresses the needs of their investors.

STAGE 4: DESIGN PITCH DECK: Once the content is agreed, our design team then applies the agreed design template and incorporates powerful visual imagery.

The Result:  A Powerful pitch book that addresses investor needs.

Each time they used this process, our client went away with an attractive and effective pitch book that they used to attract and convince investors. 

We have worked with them multiple times over the years to create pitch books, re-write PPMs and generally advise on best practice investor pitching.