Contact us to discuss creating winning new business pitches in Soho
Standing Out in Competitive Sales Pitches Across Soho’s Business Scene
Soho is known for its mix of creative agencies, media companies and fast-growing businesses, where competition for new clients is high and decisions are made quickly. Teams operating in Soho are often required to present ideas clearly, lead pitch meetings and communicate value in a way that captures attention. New business sales pitch coaching supports professionals in this environment to sharpen their message and deliver it with clarity and authority in competitive situations.
Benjamin Ball Associates brings over 15 years of success working with blue-chip clients across London. Our award-winning coaches, with extensive experience in media, finance and corporate communications, deliver tailored coaching shaped around the needs of Soho-based teams. Through practical, results-driven training, professionals improve clarity, strengthen their commercial message and present confidently and persuasively, leading to measurable improvement in winning new business and securing client relationships.
Trusted by CEOs and Executives at…
“BBA really helped me think differently about the way I deliver talks and presentations… highly recommended.”
Probably the Best B2B Sales Presentation Coaching in the UK
Do Your B2B Pitches Deliver the Results You Need?
• Do you stand out with your customers?
• Do you demonstrate the strength of your offer?
• Do you excite new clients?
• Are you closing enough deals?
If Not, We’ll Give You the Skills & Confidence You Need to Win
• Connect with your customers and have a conversation
• Tell a clear, powerful pitch narrative
• Give a compelling case for your offer
• Answer the questions clients ask
• Stand out & be noticed
450
+
Global Clients
15
+
Years’ Track Record
97
%
Client Feedback Score
Here at BBA we deliver results, fast.
What You Get From Our Coaching in Soho
1-to-1 pitch coaching, group pitch training & support
Review & polish new business pitches
Develop essential business pitching skills
Business development training
Distance pitching skills training
Pitching rehearsals & masterclasses
Proven Results From Leading Pitch Coaching Experts
Our Step-by-Step Approach to Effective B2B Pitch Coaching
Develop your pitches and presentations for impact
Grab Attention and Build Presence
Take your pitching to the next level.
Learn the Secrets of the Best Business Winners
Keep your clients engaged. Look and feel confident throughout.
Get the New Business Pitching Skills You Need
Learn to handle objections. Close deals. Get better results.
Your Pitch Coaching Team
A hand picked team of former financiers, business people and leaders with decades of real-world experience
Benjamin Ball
Ben is founder and is chief coach. As a former corporate financier in the City of London, he’s been supporting senior executives for over 20 years, helping them become impressive presenters.
Steve Jacobs
With over 25 years’ experience in corporate and financial public relations, Steve was a founding partner of FTI and was head of comms and IR at Breedon Group plc. He has extensive experience helping business leaders create and deliver amazing talks and presentations.
Paul Farrow
As a former journalist, stockbroker and partner in a Financial PR firm, Paul brings huge insight into the world of financial communication. He’ll help you write and deliver great presentations and talks.
David Bond
David is one of our top financial presentation experts. He began his career as a fund manager at Merrill Lynch Asset Management and helps teams present to investors.
Jane Renton
Jane brings her experience as a presenter of The Money Programme and as a senior staff writer for The Sunday Times and Observer as well as many years helping executives present themselves authoritatively and persuasively.
James Phillips
James is an experienced Fund advisor. His experience as an investor means he’s evaluated over 1000 fund and company presentations.
“An exceptional workshop”
“thank you so much for an exceptional workshop”
Rita Chidiou, JTI
Our Proven Sales Pitch Training Process
Polished over 15 years, this process has been proven again and again.
- Where are you now?
Tell us exactly what you want to achieve - Sales role-play:
Identify your current strengths and weaknesses - Polish your pitch:
Make sure what you are doing works for your clients - Refine performance:
Improve every aspect of your sale, from planning to the pitch meeting
Key Benefits of Our Coaching
Because we know what you say when you pitch is just as important as how you say it.
- Create & Give Persuasive Pitches – Ditch dull slides and embrace storytelling
- Boost Confidence & Executive Presence – Stand out as a leader
- Handle Tough Clients – Master Q&A and think on your feet
- Flexible Formats – In-person or virtual sessions
Best for Financial Presentation Training
Best for Investor Presentation Coaching
Where We Help You
As a business executive, your pitches are vital. With our executive pitching coaching, you will improve how you present yourself in all situations.
- Practical Approach:
Polish your business pitches, presentations and talks. - Valuable Results:
A reputation for delivering award-winning results - Effective Outcomes:
Our clients rely on us to help win their most important pitches
“More coherently and more positively”
“We had a good story to tell, but you helped us deliver it more coherently and more positively.”
Steve Whitfield, CEO, Eurocamp
Why Choose Us
Every pitch presentation is different. That’s why all our sales pitch training courses are bespoke.
- Tailored Training:
We get to know you and understand what success looks like for your business - Realistic Role-Play:
Most of our pitching support works through role-play. We want to see what you do now so we can give you exact feedback. - Fast Results:
That’s why many of our clients have been with us for 15+ years
What Our Clients Say
Who We Are – Your Partner of Choice
One of the leading B2B pitch training companies in London
Specialists in business and financial presentation skills training
Trusted by leading businesses across Europe
Contact Louise Angus now to improve your pitching skills
“I have attended several presentation skills trainings … this was the best by quite some way.”
NF, Bureau van Dijk
+44 20 7018 0922
info@benjaminball.com
FAQs for Sales Presentation Coaching London
Several reasons:
1. Expertise: Benjamin Ball Associates has been training senior executives in pitching skills for 15+ years, with an outstanding reputation and a strong track record of delivering successful results for our clients.
2. Tailored Approach: You get personalised 1-to-1 or small group training, tailored to your needs. Every client is different.
3. Comprehensive Services: We offer a wide range of services, including presentation coaching, pitch training and media training. This means you can polish every aspect of your communication.
4. Proven Success: We have a proven track record of success, having worked with numerous high-profile clients across different industries. See our testimonials and case studies.
5. Client Satisfaction: Clients regularly say we deliver the best pitch coaching in London. That’s why we have so many long-term clients.
When you choose Benjamin Ball Associates, you partner with an experienced team that will enhance your communications and your business.
1. Expertise: Benjamin Ball Associates has been training senior executives in pitching skills for 15+ years, with an outstanding reputation and a strong track record of delivering successful results for our clients.
2. Tailored Approach: You get personalised 1-to-1 or small group training, tailored to your needs. Every client is different.
3. Comprehensive Services: We offer a wide range of services, including presentation coaching, pitch training and media training. This means you can polish every aspect of your communication.
4. Proven Success: We have a proven track record of success, having worked with numerous high-profile clients across different industries. See our testimonials and case studies.
5. Client Satisfaction: Clients regularly say we deliver the best pitch coaching in London. That’s why we have so many long-term clients.
When you choose Benjamin Ball Associates, you partner with an experienced team that will enhance your communications and your business.
At Benjamin Ball Associates, we provide sales presentation training and pitch coaching for leaders, executives and managers to improve their pitching, presenting and public speaking skills. With a focus on investors and financial markets, our experts have helped more than 450 clients around the world and have been involved with over 1,500 different projects.
Each of our trainers has extensive experience in their field, and many have held high-level corporate positions in financial and international blue-chip companies. A full list of our loyal clients can be viewed on our Client Page.
We have helped organisations large and small develop the skills needed to pitch and present successfully. Sectors include private equity and venture capital, banks and financial institutions, as well as charities, technology and industry. Each has used our personalised sales training to educate their leadership teams and executives, develop their sales pitching skills and drive better results.
It depends on the depth of training, but most intensive programmes take from half a day to one day for core skills, with follow-up coaching sessions to reinforce learning.
For ongoing mastery, we recommend:
- Half-day workshops for quick skill boosts.
- Ongoing short interventions over several weeks for behavioural change.
- 1-to-1 coaching for personalised refinement.
The best training balances immediate impact with long-term habit formation.
We coach both online and face-to-face. Both are highly effective for:
- Real-time feedback on your delivery and body language.
- Interactive role-plays to practise handling objections.
- Personalised adjustments to your unique style.
For transformational results, nothing beats live coaching with expert training.
We are not the cheapest, but you get excellent value for money.
For face-to-face training, fees start at around £2,000 — typically about £500–£700 per person when you work in a group.
Call today to discuss your needs. We organise everything and come to your offices to work with you.
Track these key metrics before and after training:
- Win rates – Are you closing more deals?
- Deal size – Are average contract values increasing?
- Sales cycle length – Are prospects converting faster?
- Customer feedback – Are clients more engaged?
With BBA, you will see a tangible impact on your revenue fast.