improve your leadership communications

How to be more persuasive in business presentations

December 12, 2012

More Persuasive Business Presentations

“It’s not just what you say that counts, it’s also how you say it.
The success of your argument critically depends on your
manner of presenting it.”

Alain de Botton

 

Be More Persuasive

Persuasive business presentations take more than just a few well-chosen words.

Whether you are talking to investors, pitching for new business, or appealing to your colleagues you can be more persuasive in your business presentations.

 

Use the Five Pillars of Persuasion

  • Persuasion isn’t about emotive language and pleading looks.
  • Persuasion is not at about better PowerPoint
  • Persuasion is not about how you stand or how you hold your hands

To be more persuasive in business presentations, you want to apply these five essential tools:

 

1. Persuasive business presentations: Know your audience

Do you know what really matters to your audience?

When you do, create messages that speak from their point of view.

 

2. Persuasive presentation tip: Offer a simple message

Keep your ideas clear and to the point.

The simpler your message, the better. (Usually, this is not easy)

 

3. Persuasive presentation tip: Tell them a story

“facts get forgotten, stories get repeated” Use stories.

 

4. Persuasive business presentation tip: Be enthusiastic

Your performance is as important as your words. Energy and passion get results

 

5. Persuasive presentation tip: Act as one

Make every part of your communication work:

  • Personal interaction
  • Visual aids
  • Handouts

They should all work together

 

As you can see, while your words and messages are important, how you look, how you talk and how you gel with your audience are just as crucial.

Creating really persuasive business presentations is both an art and a science.  We’d love to help you be even more successful than you are now.

 

Be more persuasive in your business presentations

Start your journey to persuasive business presentations now

Download our free ebook to start your journey towards becoming a Powerful Presenter.

You’ll learn our 5-step process for transforming your Presentations.

You’ll get practical tips and insight to help you make immediate improvements:

  • Increase your confidence
  • Connect better with your audience.
  • Learn practical ways to structure your talks.

Download your free copy of our Five Steps to Improve your Leadership Talks ebook now.

Be more persuasive in your presentations

About Benjamin Ball Associates

Benjamin Ball Associates Team

Benjamin Ball Associates helps clients to communicate more persuasively.

Over the years the BBA team has coached thousands of senior executives globally to present powerfully. We have developed a robust toolbox of techniques that we use to help our clients become clear, confident communicators.

We’ll help you create a powerful first impression that hooks and engages your audience immediately and we’ll coach you to deliver clearly, confidently and with impact.

Speak to Louise on +44 20 7018 0922 or email louise@nullbenjaminball.com to find out more and discuss your upcoming speech or presentation.

 

Contact us to improve your business presentations

More valuable advice...

Fundraising Presentations: a survive and thrive guide for talking to investors

Mar 21, 2021

Fundraising presentations are hard work. You're bombarded with challenging questions from investors, worn out by long days, and struggling to...

Read More

The Best Investor Presentation – How to create one – techniques from psychology

Apr 13, 2016

Five ways to create the best investor presentation If you want investment, you need the best investor presentation. But investment...

Read More

Why good public speaking skills make you a better leader

Nov 11, 2016

Do your leadership public speaking skills inspire, motivate and influence others? They should. Many leaders are nervous of public speaking....

Read More

Ten Benefits Of A Better Investor Pitch Book

May 10, 2018

A great investor pitch book is at the heart of successful fundraising. You use it to capture the essence of...

Read More

Why Body Language Matters When Pitching to Win Business

Jun 29, 2012

Better Body Language We all know that body language is important in business.  But how important? And does is really...

Read More

Private Equity Fundraising Tips from the Experts: Become a Top 1% Fund

Sep 06, 2018

Five Top Fundraising Tips At SuperReturn Emerging Markets in Amsterdam, experienced LPs and advisors shared their private equity fundraising tips...

Read More

How you can create a powerful investor elevator pitch

Mar 07, 2016

A great elevator pitch is an essential part of your toolkit Last month I chaired the Quickfire Showcase at Berlin’s...

Read More

How to prepare for your media interviews

Jan 16, 2013

You must prepare for media interviews The excruciating Newsnight interview with Treasury Minister Chloe Smith this summer is one example of...

Read More

How To Write So People Will Read – 6 Great Tips

Mar 11, 2018

How do you write well for business? Could you be more impressive with better writing? These days, we are writing...

Read More

How well do you answer difficult investor questions?

Nov 16, 2017

How to answer difficult investor questions When an investor questions how you calculated your Private Equity fund's performance, how do...

Read More

How to Choose a Public Speaking Coach

Aug 21, 2017

How do you choose a public speaking coach? When selecting a public speaking coach or presentation trainer, you want to work...

Read More

10 Power Language techniques to use in your next talk or presentation

Sep 06, 2017

How To Use Powerful Language For Leadership Communications   Great leaders use Power Language. It adds interest and colour to...

Read More

What is The “So What?” Test? – And how to use it.

Dec 30, 2019

So What? is probably your most important question. When you put your talk or presentation together, how do you decide what...

Read More

Private equity fundraising | Seven tips for first investor meetings

Dec 10, 2015

What do LPs want from private equity funds at first investor meetings? That's the question I put to the panel...

Read More

How do you pitch investors?

Sep 21, 2016

What do investors really want? Six tips We wrote this piece with our Private Equity clients in mind. But there...

Read More

Give high impact talks and presentations – 5 simple tips

Mar 01, 2017

Do you want to give high impact talks and presentations? Do you want to engage your audience? And do you want...

Read More

How to tell a business story for better business

Jul 05, 2020

How do you tell a great business story? Leaders use storytelling so that audiences listen, remember and act on what...

Read More

How to Make Your Investment Pitch More Memorable – Six Tips

Mar 29, 2017

How do you make your investment pitch more memorable? It's a real challenge these days. Investors have more opportunities than...

Read More

Three persuasive appeals you must use in your talks and presentations

Nov 30, 2016

Your leadership talks need to be persuasive As a leader, every talk or presentation you give is an exercise in persuasion....

Read More

What do LPs want from your private equity pitch book?

Oct 14, 2015

A well-crafted private equity pitch book can make the difference between securing a first meeting with investors and getting a...

Read More