improve your leadership communications

How to be more persuasive in business presentations

April 12, 2020

More Persuasive Business Presentations

“It’s not just what you say that counts, it’s also how you say it.
The success of your argument critically depends on your
manner of presenting it.”

Alain de Botton

In day to day business, we want to be more persuasive.

You may want approval from your boss for a new project; you may want clients to buy from you; or you may want investors back your new business.

While each situation is different, you can use tried and tested persuasion techniques in all of them.

These techniques are from the BBA Persuasion Toolkit that we share with clients who want to be more persuasive:

1. Do plenty of research

The more you know about those you are persuading the better.

Even when meeting strangers, you can research them online, to learn about their business and their industry.

That way you better understand them. You may also find a connection to the person you are meeting – a key part of being persuasive.

I want to be more persuasive

2. Ask questions

The more questions you ask (and the better those questions) the more you will know about those you are trying to persuade.

And of course along with asking good questions, you need to listen carefully.

  • What are they saying?
  • What are they not saying?
  • What words are they using?

You will learn from their answers how to pitch yourself.

3. Acknowledge their doubts

When you understand them and where they are coming from, you will have a better idea of what may prevent them from agreeing with your idea.

A powerful persuasive technique is to talk about their doubts, agree with them, and then show how these doubts are not the main issue in making a decision.

4. Solve their problems

Everyone has problems.

To be very persuasive you need to find their problems.

And these may not be obvious ones. They could be problems of recognition, of status, of uncertainty.

When you understand their issues (because you have asked the right questions, and listened to them carefully) you will have a much better idea of how to solve them.

I want to be more persuasive

5. Regularly check their position

The worst pitch is when you do all the speaking.

Show how well you are listening by regularly checking back to show you understand what the other person is saying.

Repeat back what they said, and test your understanding of their concerns.

And then ask more questions. That will help push you forward.


Do you want to be more persuasive? Do you want to increase your chances of winning a pitch or bit of business? If so, talk to us.

You’ll get a robust toolbox of persuasive techniques to help you deliver more engaging and persuasive pitches. In just a few short hours you’ll polish your pitch, prepare your meeting or refine your persuasive style. You can work on a specific persuasive situation or strengthen skills that will live with you all your life.

Speak to Louise on 020 7018 0922 or email to discuss how we can help you become more persuasive.

I want to be more persuasive



How To Be More Persuasive

Persuasive business presentations take more than just a few well-chosen words.

Whether you are talking to investors, pitching for new business, or appealing to your colleagues you can be more persuasive in your business presentations.


Use the Five Pillars of Persuasion

  • Persuasion isn’t about emotive language and pleading looks.
  • Persuasion is not at about better PowerPoint
  • Persuasion is not about how you stand or how you hold your hands

To be more persuasive in business presentations, you want to apply these five essential tools:


1. Persuasive business presentations: Know your audience

Do you know what really matters to your audience?

When you do, create messages that speak from their point of view.


2. Persuasive presentation tip: Offer a simple message

Keep your ideas clear and to the point.

The simpler your message, the better. (Usually, this is not easy)


3. Persuasive presentation tip: Tell them a story

“facts get forgotten, stories get repeated” Use stories.


4. Persuasive business presentation tip: Be enthusiastic

Your performance is as important as your words. Energy and passion get results


5. Persuasive presentation tip: Act as one

Make every part of your communication work:

  • Personal interaction
  • Visual aids
  • Handouts

They should all work together


As you can see, while your words and messages are important, how you look, how you talk and how you gel with your audience are just as crucial.

Creating really persuasive business presentations is both an art and a science.  We’d love to help you be even more successful than you are now.


Be more persuasive in your business presentations

Start your journey to persuasive business presentations now

Download our free ebook to start your journey towards becoming a Powerful Presenter.

You’ll learn our 5-step process for transforming your Presentations.

You’ll get practical tips and insight to help you make immediate improvements:

  • Increase your confidence
  • Connect better with your audience.
  • Learn practical ways to structure your talks.

Download your free copy of our Five Steps to Transform your Leadership Talks ebook now.

Be more persuasive in your presentations

About Benjamin Ball Associates

Benjamin Ball Associates Team

Benjamin Ball Associates helps clients to communicate more persuasively.

Over the years the BBA team has coached thousands of senior executives globally to present powerfully. You get access to a transformational toolbox of techniques to help you become a clear, confident communicator.

We’ll help you create a powerful first impression that hooks and engages your audience immediately and we’ll transform you to deliver clearly, confidently and with impact.

Speak to Louise on +44 20 7018 0922 or email to find out more and discuss your upcoming speech or presentation.


Contact us to transform your business presentations

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