improve your leadership communications

How to be more persuasive in business presentations

December 12, 2012

More Persuasive Business Presentations

“It’s not just what you say that counts, it’s also how you say it.
The success of your argument critically depends on your
manner of presenting it.”

Alain de Botton


Be More Persuasive

Persuasive business presentations take more than just a few well-chosen words.

Whether you are talking to investors, pitching for new business, or appealing to your colleagues you can be more persuasive in your business presentations.


Use the Five Pillars of Persuasion

  • Persuasion isn’t about emotive language and pleading looks.
  • Persuasion is not at about better PowerPoint
  • Persuasion is not about how you stand or how you hold your hands

To be more persuasive in business presentations, you want to apply these five essential tools:


1. Persuasive business presentations: Know your audience

Do you know what really matters to your audience?

When you do, create messages that speak from their point of view.


2. Persuasive presentation tip: Offer a simple message

Keep your ideas clear and to the point.

The simpler your message, the better. (Usually, this is not easy)


3. Persuasive presentation tip: Tell them a story

“facts get forgotten, stories get repeated” Use stories.


4. Persuasive business presentation tip: Be enthusiastic

Your performance is as important as your words. Energy and passion get results


5. Persuasive presentation tip: Act as one

Make every part of your communication work:

  • Personal interaction
  • Visual aids
  • Handouts

They should all work together


As you can see, while your words and messages are important, how you look, how you talk and how you gel with your audience are just as crucial.

Creating really persuasive business presentations is both an art and a science.  We’d love to help you be even more successful than you are now.


Be more persuasive in your business presentations

Start your journey to persuasive business presentations now

Download our free ebook to start your journey towards becoming a Powerful Presenter.

You’ll learn our 5-step process for transforming your Presentations.

You’ll get practical tips and insight to help you make immediate improvements:

  • Increase your confidence
  • Connect better with your audience.
  • Learn practical ways to structure your talks.

Download your free copy of our Five Steps to Improve your Leadership Talks ebook now.

Be more persuasive in your presentations

About Benjamin Ball Associates

Benjamin Ball Associates Team

Benjamin Ball Associates helps clients to communicate more persuasively.

Over the years the BBA team has coached thousands of senior executives globally to present powerfully. We have developed a robust toolbox of techniques that we use to help our clients become clear, confident communicators.

We’ll help you create a powerful first impression that hooks and engages your audience immediately and we’ll coach you to deliver clearly, confidently and with impact.

Speak to Louise on +44 20 7018 0922 or email to find out more and discuss your upcoming speech or presentation.


Contact us to improve your business presentations

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