“I have only made this letter longer
because I have not had the time to make it shorter.”
Blaise Pascal 1657
Having chaired an elevator pitch session at Fund Forum in Boston a few years ago, I saw the positive impact made by those who prepared their pitch and put on a great performance.
At this event, participants had just five mimutes to tell their story. Some people shone out – others were just dull.
While five minutes is longer than the average elevator pitch, there were some aspects of the winning pitches that are also true for winning elevator pitches. These tips will help you with both short and long pitches:
1. Keep your story simple. In 5 minutes you will only speak around 5-700 words. You cannot afford to waste time. So, talk about your audience and their interests. Say less. Edit ruthlessly.
2. Use big bold ideas. You are fighting for attention. The bigger your ideas, the easier it is to connect with your audience and the easier it is to stand out.
3. Aim to be memorable – Anyone can talk for 5 minutes. Few people can make an impact. Work out what you can say that will stick. Find something unusual, different or unique.
4. Short sentences, clear language – Use short phrases, simple words, and plenty of pauses.
5. Start and End with impact – the beginning and end of your talk matter most. Start with a bang and finish with a strong take-away line.
Often, it’s the shortest elevator pitches that are hardest to deliver well.
But, when you get it right it’s a powerful way of communicating – particularly if you are faced with a room of investors managing $1 trillion.
That’s why so many people use experts like BBA to help them prepare powerful pitches.
We’d be delighted to help you too.Help me prepare a great pitch
Click on the image for our Free Ebook.
Learn how to stand out with investors
Fundraising presentations are hard work. You're bombarded with challenging questions from investors, worn out by long days, and struggling to...
Investment decision-making is not totally rational. Are you using all the tools at your disposal to create and deliver persuasive...
Do your public speaking skills inspire, motivate and influence others? They should. Many leaders are nervous of public speaking. Some...
A great investor pitch book is at the heart of successful fundraising. You use it to capture the essence of...
Better Body Language We all know that body language is important in business. But how important? And does is really...
How can you be seen as a top 1% fund by investors? At SuperReturn Emerging Markets in Amsterdam, experienced LPs...
A great elevator pitch is an essential part of your toolkit Last month I chaired the Quickfire Showcase at Berlin’s...
You must prepare for media interviews The excruciating Newsnight interview with Treasury Minister Chloe Smith this summer is one example of...
These days, we are writing more than ever. That means it’s harder than ever to grab attention. Your readers have...
When an investor questions how you calculated your Private Equity fund's performance, how do you react? If an investor asks...
How do you choose a public speaking coach? When selecting a public speaking coach or presentation trainer, you want to work...
How To Use Powerful Language For Leadership Communications Great leaders use Power Language. It adds interest and colour to...
So What? is probably your most important question. When you put your talk or presentation together, how do you decide what...
What do LPs want from private equity funds at first investor meetings? That's the question I put to the panel...
What do investors really want? Six tips We wrote this piece with our Private Equity clients in mind. But there...
Do you want to give high impact talks and presentations? Do you want to engage your audience? And do you want...
How to tell a great business story Leaders use storytelling so that audiences listen, remember and act on what they...
How do you make your investment pitch more memorable? It's a real challenge these days. Investors have more opportunities than...
Your leadership talks need to be persuasive As a leader, every talk or presentation you give is an exercise in persuasion....
A well-crafted private equity pitch book can make the difference between securing a first meeting with investors and getting a...
Our Most Popular Coaching Programmes
“BBA transformed our pitch into a compelling investment narrative. They undoubtedly helped us secure Sky TV as an investor.”
Gerry Bastable Director, Blast Films
“The new presentation properly represents the institutional quality of our fund. It has been a step change for us.”
Erwin de Kleijn Head of IR, Saemor Capital
“We were very pleased…[BBA] helped us define and explain our unique value proposition. As a result we have attracted new and different investors.”
Florian Kemmerich Managing Partner, Bamboo Capital Partners
Client Services Director
+44 (0)20 7018 0922