“I have only made this letter longer
because I have not had the time to make it shorter.”
Blaise Pascal 1657
Having chaired an elevator pitch session at Fund Forum in Boston a few years ago, I saw the power of preparing a powerful pitch.
At this event, participants were given just five minutes to tell their story.
Some people shone out – others didn’t.Transform your elevator pitch today
We’ve put together for you here five critical lessons so that you can shine with your next elevator pitch.
These tips will help you create winning pitches:
In 5 minutes you will only speak around 5-700 words. You cannot afford to waste time.
What you must not do is pack in information. This is a common mistake.
A great elevator pitch is simple, streamlined and easy to understand.
For example, if you say just one thing, and that thing is what your audience wants to hear, you have done a great job.
Say less. Edit ruthlessly.
You are fighting for attention. The bigger your ideas, the easier it is to connect with your audience and the easier it is to stand out.
You will find that one big idea is much more powerful than five ordinary ideas. The more you pack into your elevator pitch the more your best ideas get diluted.
That means when you find your great idea that will underpin you pitch, spend time reinforcing it, illustrating and making an impact with it.
Anyone can talk for 5 minutes.
But few people can make an impact.
Work out what you can say that will stick.
For example, find something unusual, different or unique. The brain loves novelty, and that is what will get remembered.
(1) short phrases
(2) simple words, and
(3) plenty of pauses.
Start with a bang and finish with a strong take-away line.
Your start sets expectations and your last line sticks in the mind.
When we coach people to help create compelling elevator pitches, a huge proportion of the time is spent perfecting the starts and ends of their pitch.
Often, it’s the shortest elevator pitches that are hardest to deliver well. But they are also the most effective.
When you get it right it’s a powerful business tool – particularly if you are faced with a room of investors managing $1 trillion.
That’s why so many people use experts like BBA to help them prepare powerful pitches.
We’d be delighted to help you too.Transform your elevator pitch today
Click on the image for our Free Ebook.
Learn how to stand out with investors
- Completely personalised pitch coaching
- Practical, effective advice
- Experienced coaches
- Immediate improvements
- Long-lasting results
We want to make a real different to the impact you make – and improve the results from your pitch.Transform your elevator pitch today
We help you improve every aspect of your pitch:
We’ll improve your pitch, strengthen your skills and build confidence.
You learn how easy it is to be more persuasive with investors.
Transform your elevator pitch today
All our pitch coaching is tailored.
We help clients with everything from quick half-day rehearsal to larger projects that transform our clients’ win rates.
Benjamin Ball Associates helps clients to pitch, present & persuade.
Over the last 10+ years the award-winning BBA team has supported thousands of executives globally to present powerfully. You get access to a transformational toolbox of techniques to help you become a clear, confident communicator.
We’ll help you create a powerful first impression that hooks and engages your audience immediately and we’ll transform you to deliver clearly, confidently and with impact.
Speak to Louise on +44 20 7018 0922 or email firstname.lastname@example.org to find out more and discuss your upcoming talk or presentation.
Contact us to transform your elevator pitch
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