Yet the most frequent type of private equity pitch book we see is the exact opposite: lengthy, unfocused and not investor-friendly. The reason? It’s much harder to create a succinct, compelling document than a long, detailed one.
It’s far too easy to pack in potentially useful information, whether or not it’s relevant for this stage in the process. To achieve a succinct pitch book, ruthless editing is needed. And that means knowing what your key messages are.
1. Does it grab attention on the first two pages?
2. Is there a strong story – a narrative – that runs through the book?
3. Does the pitch book tell or show your investor? It’s more powerful to demonstrate than to tell.
4. What would your investor say about you and your fund after reading your pitch book? Is it clear? Is it compelling?
5. Is it obvious why this investor should consider your team to manage their money?
6. Is the pitch book as easy to read as a newspaper?
If you’re struggling to create the simple, clear and brief document that LPs are looking for, speak to us.
We work with private equity funds ranging from Permira and Deutsches PE to Frog Capital to help them impress investors. Our knowledge of the private equity sector, combined with our expertise in crafting narratives and coaching for persuasive pitches, ensures we deliver fast, effective results.
Get in touch for a free review of your pitch book and a discussion of how we can best help.
Call Louise Angus today on 020 7193 0130 or email her at email@example.com.
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