If you want to prepare for a specific interview or polish your media handing skills, whether for the press, TV or radio, then we can help.
Call upon our 15+ years experience supporting senior executives in leading firms.
Our journalist media training team advise FTSE100 CEOs, global corporates and top executives.
With extensive role-play and coaching role play on-camera you’ll feel fully prepared for press, TV or radio interviews.
Usually we come to your offices to work face to face with an expert media trainer and camera person.
These days we do it all our media training online – via Zoom or Teams. Both are equally effective.
What we specialise in is short, sharp media coaching sessions that save you time. That’s why leading companies and PR agencies use us.
We give you the skills and confidence you need for successful business media interviews.
You will improve every aspect of your corporate media interview: your words, how you use stories, your messages and how you appear.
We go beyond the usual focus on tone of voice and body language. Instead, you’ll road-test and strengthen your messaging and your spokespeople. You will feel very confident at handing the media.
You get extensive interview practice during the session, to prepare you for all TV, radio and press interviews.
Paul has over 30 years’ experience as an expert media trainer and PR advisor. He was previously a journalist at Thomson Reuters MD at PR agency Fishburn. His background is in PR, financial journalism and investment banking.
Clients he has advised and coached include banks Societie Generale and Paragon; private equity firms Actis and Eight Roads; institutional asset managers AXA Investment Managers and Foresight; corporates L’Oreal and AB Sugar, and charities including The Princes Trust. He speaks fluent Spanish.
Juliet is a journalist and news anchor who has worked for CNN, Sky News, Reuters, CNBC, BBC and on radio. Clients she has trained include: BAT, JTI, EMI, Fidessa, State Street, Novo Nordisk, RSPCA, Kelkoo, Yahoo!, BAFTA and Mischon de Reya. Juliet speaks fluent French.
Jane was a reporter on the BBC Money Programme for five years and a staff writer for the Observer, where she specialised in defence and aerospace. She is a regular contributor to the Sunday Times business section and other national and international newspapers as well as a published author. Clients she has delivered media and presentation training for include Swiss Re, BNP Paribas, Zurich Financial and Abbey Life.
“Benjamin Ball Associates have helped transform how our clients get their message across… As a result, our clients have become more aligned in their messaging … resulting in better and more impactful media coverage. I would highly recommend them!”
Melissa Annetts, London Media PR
“Having worked with a number of coaches over the years, Paul tops them all… Exceptional service and a pleasure to work with from start to finish.”
Suzanne Mount, MullenLowe salt
“We enjoy working with Benjamin Ball Associates to support our clients with coaching… We have no hesitation in recommending them.”
Amber Fennell Partner, Consilium Strategic Communications
All of our executive media training is bespoke.
You typically work online or at your offices, either 1:1 or in small groups. You can also work in a media studio.
We research and prepare extensively beforehand and tailor the training completely to your needs and your real-life situations.
Typically you will cover:
If you simply want a one-hour refresher session to prepare yourself before a media interview, we can do that, too.
We support PR agencies and in-house communications teams.
Benjamin Ball Associates helps clients to pitch, present & persuade.
Over the last 10+ years the award-winning BBA team has supported thousands of executives globally to talk to the media confidently. You get access to a transformational toolbox of techniques to help you become a clear, confident communicator.
We’ll help you create a powerful first impression and we’ll transform you to deliver clearly, confidently and with impact.
Speak to Louise on +44 20 7018 0922 or email firstname.lastname@example.org to find out more and discuss your upcoming media encounter.