Executive Media Training

Be prepared for any media interview

media interview training

Get tailored executive media training for clear, confident press, TV and radio interviews

Work with Media Training Specialists

If you are preparing for a specific interview or polishing your media handing skills, then work with experts.

Our journalist media trainers advise FTSE100 CEOs, global corporates and top executives.

With extensive role-play and coaching on-camera you’ll feel fully prepared for press, TV or radio interviews.

Executive Media Training in London

Usually we come to your offices with an expert media trainer and camera person. These days we do it all via Zoom. This means a short, sharp coaching session that saves you time. That’s why leading companies and PR agencies use us.


Improve My Media Interviews


Some Recent Clients

executive media training courses

Clients Use Us for Corporate & Crisis Media Training Because

  1. Completely personalised media training courses
  2. Practical, effective advice
  3. Experienced journalist coaches
  4. Immediate improvements and long-lasting results


We give you the skills and confidence you need for successful business media interviews.

We want to make a real difference to the impact you make and help you manage difficult situations.

More Than Just Media Training

You will improve every aspect of your corporate media interview: your words, how you use stories, your messages and how you appear.  We go beyond the usual focus on tone of voice and body language to really road-test your messaging and your spokespeople.

You get extensive interview practice during the session, to prepare you for all media situations. You quickly learn how to be a powerful media communicator – when you use the right tools.


Improve My Media Interviews

Work with Expert Coaches

Our expert media trainers include:

Paul Farrow

Paul has over 30 years’ experience as an expert media trainer and PR advisor. He was previously a journalist at Thomson Reuters MD at PR agency Fishburn. His  background is in PR, financial journalism and investment banking.

Clients he has advised and coached include banks Societie Generale and Paragon; private equity firms Actis and Eight Roads; institutional asset managers AXA Investment Managers and Foresight; corporates L’Oreal and AB Sugar, and charities including The Princes Trust. He speaks fluent Spanish.


Juliet Mann

Juliet is a journalist and news anchor who has worked for CNN, Sky News, Reuters, CNBC, BBC and on radio. Clients she has trained include: BAT, JTI, EMI, Fidessa, State Street, Novo Nordisk, RSPCA, Kelkoo, Yahoo!, BAFTA and Mischon de Reya. Juliet speaks fluent French.


Jane Renton

Jane was a reporter on the BBC Money Programme for five years and a staff writer for the Observer, where she specialised in defence and aerospace. She is a regular contributor to the Sunday Times business section and other national and international newspapers as well as a published author. Clients she has delivered media and presentation training for include Swiss Re, BNP Paribas, Zurich Financial and Abbey Life.


Improve My Media Interviews


Read what our clients say

“Benjamin Ball Associates have helped transform how our clients get their message across… As a result, our clients have become more aligned in their messaging … resulting in better and more impactful media coverage. I would highly recommend them!”

Melissa Annetts, London Media PR


“Having worked with a number of coaches over the years, Paul tops them all… Exceptional service and a pleasure to work with from start to finish.”
Suzanne Mount, MullenLowe salt


“We enjoy working with Benjamin Ball Associates to support our clients with coaching…  We have no hesitation in recommending them.”

Amber Fennell Partner, Consilium Strategic Communications



Tailored Professional Media Training

All of our media training courses are bespoke. You typically work at your offices or on Zoom, either 1:1 or in small groups. You can also work in a media studio.

We research and prepare extensively beforehand and tailor the training completely to your needs and your real-life situations. Typically you will cover:

  • How to be calm and confident under pressure
  • Understand different types of interviewer
  • Techniques to stay in control of the interview
  • Overcoming typical tricks used by journalists
  • Ways to responding to tough questions
  • How to bridge away from unwelcome questions

If you simply want a one-hour refresher session to prepare yourself before a media interview, we can do that, too. We support PR agencies and in-house communications teams.

You Can Start Now

Call or email our client services director, Louise Angus to discuss your media training needs with one of our team. We’ll review the best way to get the results you want.


Improve My Media Interviews


For more information

Call Louise Angus, Client Services Director today to discuss how we can help:
Phone: 020 7018 0922

Contact Us Now