Media Training For Executives & CEOs

Specialists in corporate and executive media interview training across TV, Radio & Press.
London-based team

Benjamin Ball Associates offers media training to help business executives deliver confident and effective media interviews. We show you how to prepare for press & TV interviews, answer journalist questions effectively, and manage difficult situations.

Whether you are CEO, on the board or an executive, you will build media interview skills to last a life time. Work with our journalist trainers and build confidence to handle any media interview.

As a media training company, we are known for fast intensive interview role play and outstanding results.

Business Focus | Fast Results | Award-winning Coaches

450 +
Global Clients
1500 +
Successful Projects
97 %
Client Feedback Score

Contact us to discuss how Benjamin Ball Associates can help you with media interview training London

Who we’ve helped with media interview coaching

Get fast results with business media training

Give effective media interviews

Raise your profile and reduce risk

TV, radio & press media training

Control the media interview

Avoid the tough and challenging questions

Build your reputation

How we help you shine in media interviews

Shaping media communications

Better Messaging

Refine your messaging so that you get maximum impact from your press interview.

Handling Media Questions

Interview tips to prepare you for anything.

Media Crisis Handling

We prepare and equip spokespeople and organisations for all kinds of media scrutiny.

Business media training

Executive Media Training

Completely personalised group or 1-2-1 media training courses delivered by experienced press, TV & radio journalists. Proven media training techniques for CEOs, executives, spokespeople and comms teams.

Look and Sound Professional

Whether it’s face-to-face, on radio or TV, you can improve what you say, how you say and how you look.

Be Prepared & Rehearsed

We get you ready for media interviews with role play on camera. Benefit from world-class corporate media training.

Compelling executive media interviews

When you need executive media training advice

A media interview may feel challenging. But by preparing properly, you can shine in media interviews. Nobody is a natural interviewee. The great media interviews only happen when the subject is properly prepared.

  • Our team supports senior executives & management teams globally with their corporate media training. Many firms rely on us to prepare their executives and senior management.
  • We specialise in corporate media training. Our expert coaches can help you rehearse and prepare for the toughest press, TV or radio interview.
  • Each of our team comes with 20+ years business experience. That is why so many senior executives call us to prepare for important media interviews.
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Best for Financial Presentation Training

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Best for Investor Presentation Coaching

When you need media interview support fast

For media interviews, get prepared and don’t leave anything to chance.

  • We work directly with you on your real-world media appearance. Rehearsals, role-plays and mock journalist interview practise. Make sure you are ready.
  • Reputation for delivering award-winning results. We prepare CEOs and senior executives for the toughest media interview. Call us now..
  • Our clients rely on us for TV, press and radio interviews.

Partner, Consilium Strategic Communications

“We enjoy working with Benjamin Ball Associates to support our clients with coaching… We have no hesitation in recommending them.”

Amber Fennell

When senior executives need the best media training

Our media trainers will give you exactly the support you need. With intensive mock interviews you will be prepared for your important media interviews.

  • You get fast, long-lasting results. Call us now to discuss how we can help you.
  • We work where and when you need, tailoring our media training to your situation.
  • One-on one training, group media training courses, or online video coaching. We support you as you need.

Contact us for a chat to help with corporate media training.

Media Coaching FAQs

The reasons that our clients rely on us for all their important media training is:

1. We have been doing this for 15 years. We know our stuff.

2. We get fast results. A few hours of coaching is all you need.

3. We are specialists in C-Suite coaching. Your CEO will love us.

Call Louise Angus today on 020 7018 0922 for a free consultation.

Anyone who speaks to the press can benefit from media training.

1. Senior executives, who are expected to speak to the press

2. Other executives, who might meet the press, and need to keep to the company line.

3. Members of the communication team.

4. Entrepreneurs, for whom press can be the most cost-effective form of marketing.

At Benjamin Ball Associates, our Media Training programs are delivered by industry experts who understand how to communicate with the media and handle tough interviews. We help you to learn and develop essential skills to handle tricky situations across different media, including TV, radio, or press.

We provide entirely personalised training for groups or one-to-one sessions to transform the way you relay your company message and help you to derive maximum impact from all media communications and interactions.

Our team members have over twenty years’ experience and we have helped management teams globally improve their media communications. From CEO media interviews downwards, we help you speak with confidence when under intense scrutiny. Using proven methods and tactics, we help you to understand what to expect when disaster strikes, and how to communicate with clarity and authority. It’s essential media interview preparation.

Good media training will help your business in a number of ways:

1. You will improve how you and your business are covered in the media

2. You will know how to act when you meet a journalist. What you can say and what you can’t

3. You’ll look good on TV and sound good on the radio

4. You’ll know how to prepare for a media interview

5. You’ll know what to do when a journalist rings up and asks questions

6. You’ll know how to help journalists write the story that you want them to write

7. You’ll understand how to react in a media crisis

8. You’ll know how to prepare for any media interview and how to avoid all the pitfalls

Our experienced journalists coaches will show you how to keep your communications accurate and consistent. You will keep control when faced with tough questions in media interviews. Your leaders and teams will understand what should and should not be said – and how to get the coverage you want. When you respond clearly and concisely in interviews you will keep your customers, your shareholders and your investors happy.

Whether responding to press criticisms or handling negative comments on social media channels, positive responses can help build better relationships with business associates and the public. Crisis management training will help teams pull together and devise effective solutions to potential problems before they happen.

You have a number of media training options. All our media training is bespoke.

While our media trainers are based in London, we can help you anywhere. Your media training will be completely customised whether in a group or one-to-one.

You can work face-to-face or virtually, online.

The coaching will involve extensive interview role-play with multiple mock interviews. Like this, you will be very prepared for future media interviews.

To prepare properly for a media interview, you should:

1. Research the journalist and the media outlet. What are their interests? What kinds of questions do they typically ask?

2. Identify your key messages. What are the most important things that you want to communicate in your interview?

3. Practice your answers to common questions. This will help you to feel more confident and prepared on the day of your interview.

4. Be prepared to handle difficult questions. Think about how you will respond to questions that are challenging or controversial.

5. Understand the tricks and tools a journalist will use. And what you can do to counter these.

If you want help preparing for a media interview, get in touch today. Never leave a media interview to chance.

1. Build Confidence With Media Training
One of the most significant benefits of media training is that you build confidence in dealing with the media.
Many people are naturally intimidated by the thought of facing a journalist or appearing on camera. With media training you will develop the skills you need to manage your nerves and respond confidently and effectively to any situation.

2. Protect Your Reputation In the Media
In today’s digital age, it’s essential to protect your reputation. One misstep or poorly-worded statement can quickly go viral and damage your reputation beyond repair. Media training will help you avoid these pitfalls by teaching you how to communicate effectively, stay on message and manage difficult questions. By learning how to handle media interviews professionally, you can ensure that your and your organisation’s reputation remains intact.

3. Improve Your Communication Skills
Effective communication is key to success in any field, and media training can help you improve your communication skills. By learning how to articulate your message clearly and concisely, you’ll communicate with greater impact and persuade others more effectively. These skills are valuable in any situation, from public speaking to everyday communication with colleagues and clients – not just when speaking to the media.

4. Stay on Message in Media Interviews
One of the primary benefits of media training is it helps you stay on message. By developing a clear, concise message and sticking to it, you can be sure that your key points are conveyed effectively, and your message is not diluted or misinterpreted. Staying on message can be especially critical during a crisis, when clear communication can mean the difference between success and failure.

5. Improve Media Interview Skills
Media training will help you improve your interview skills, whether you’re being interviewed on camera, in person or over the phone. By learning how to handle difficult questions and pivot back to your key messages, you’ll be better equipped to navigate any interview situation. You’ll also learn how to make the most of your media opportunities by preparing in advance, anticipating questions and developing compelling sound bites.

6. Boost Your Credibility
By communicating effectively and confidently in the media you will boost your credibility. When you’re able to clearly and concisely convey your message, you’ll be seen as more knowledgeable and authoritative. This will help you build your reputation as a thought leader, attract new business opportunities and establish yourself as a credible source of information.

7. Anticipate Potential Media Crisis Situations
No one wants to think about a crisis, but being prepared for one can make all the difference. Media training will help you anticipate and prepare for a crisis by teaching you how to handle difficult questions and communicate effectively under pressure. The benefits of having a plan in place is that you’ll be better equipped to respond quickly and appropriately in the event of a crisis.

8. What To Do Next For Better Media Skills
Media training is a valuable skill. The benefits of media training are that you’ll better manage your public image, communicate you messages with clarity and confidence, and protect your reputation. By investing in media training, you’ll be better equipped to navigate the complex world of modern communication and stay ahead of the competition.

So why not take the first step towards improving your communication skills and sign up for media training today?

Let’s talk about your media training needs

Contact us for a chat about how Benjamin Ball Associates can help you.

+44 20 7018 0922