Introduction: How Benjamin Ball Associates Helps You Pitch, Present and Persuade

This video introduces how Benjamin Ball Associates supports companies in communicating more clearly, winning new business and persuading investors. You’ll see how expert coaching works in practice — from filming a first attempt to refining structure, delivery and confidence — and hear directly from participants about the impact the training has on their skills and mindset.

What you’ll learn: How Professional Presentation Coaching Works

• How Benjamin Ball Associates helps teams pitch, present and persuade
• Why clear communication matters for banks, lawyers, corporates and private equity firms
• How filming and feedback sharpen your presentation skills
• How to shift from “me versus them” to real audience connection
• How small delivery techniques improve confidence and impact
• Why honing your message structure makes you more persuasive

Summary: Clearer Messaging, Confident Delivery and Coaching That Transforms Performance

Benjamin Ball Associates works with companies across sectors — including financial services, corporates and private equity — to help them pitch, present and persuade. Every client’s needs differ, so training starts by understanding what each person wants to achieve. A typical session begins with a filmed practice presentation, followed by analysis that shapes the rest of the coaching. Participants learn how to connect with the audience from the first words, use stronger message structures and improve physical presence. Simple methods — such as prioritising verbs, keeping hands comfortably apart and grounding your delivery — help speakers look and feel more confident. The result is presentations that are clearer, more persuasive and far more enjoyable to deliver.

Mini FAQ: What This Coaching Helps You Achieve

Who is this training for?
Teams and leaders in banks, law firms, corporates and private equity — anyone who needs to pitch or present with impact.

Why film the first attempt?
Because seeing yourself on screen gives you fast, practical insight into what to change.

What skills do people develop?
Stronger messaging, clearer structure, improved delivery, greater confidence and better audience connection.

Does coaching work even for experienced speakers?
Yes. Even seasoned presenters pick up new tools and refine techniques they’ve never considered before.

Transcript (edited)

Benjamin Ball Associates helps companies pitch, present and persuade. That means helping them win new business and communicate clearly with shareholders and investors. We work with all sorts of companies — banks, lawyers, corporations and private equity firms — and we have particular expertise in financial communications.

Most importantly, we ask clients what they want to get out of the day. Everyone’s aims are different. One participant said they wanted more confidence and a better sense of what to do and what to avoid, and to move from “me and them” to “us”.

We often start by getting people to present, filming it and analysing it. That sets the agenda for the day. The relationship is between you and the audience, and your presentation supports you. Think about your opening words and how they connect.

Even if you think you’re an expert, it’s useful to see yourself and hone your skills. Presentations often become neutral and adjective-heavy; use verbs first, nouns second and adjectives third. If you keep your hands apart, you look more impressive.

Participants tell us they leave feeling more confident, more excited about public speaking and better equipped to persuade large groups. Many say the day introduces new ideas that challenge how they usually present.

Suggested Links

• Improve your pitching skills
• Learn how to connect with an audience
• Strengthen your presentation delivery
• Build confidence through professional coaching

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Read our ultimate guide to better business presentations