How to Start an Investor Pitch – Video

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Introduction: How to Start an Investor Pitch with Strength and Real Connection

This video explains why the opening of an investor pitch is one of the most important moments in the entire meeting. You’ll learn why you shouldn’t begin with PowerPoint, how to build instant connection with investors and how a clear 80–100-word summary can set up the whole conversation for success.

What you’ll learn: Starting an Investor Pitch the Right Way

• Why PowerPoint is the wrong place to start
• How to open with genuine connection to the investor
• Why a short, memorable summary strengthens your pitch
• How to use simple questions to tailor your message
• How to open in a way that leads to a more successful meeting

Summary: Create Connection, Clarity and Momentum from the First Seconds

The first moments of an investor pitch shape everything that follows. If you start by switching on PowerPoint, you risk creating distance and losing the chance to connect. A short introduction works well, but even better is opening with something that links you to the investor — a shared interest, a relevant insight or something personal about why you’re talking. Many of the strongest pitches begin with a crisp 80–100-word summary of the business: neat, memorable and free of clutter. Another powerful way to start is by asking simple, direct questions: Why did the investor accept the meeting? What excites them about your business? Once you know that, you can tailor the pitch to what they care about most — a major advantage in any investor conversation.

Mini FAQ: Starting an Investor Pitch Effectively

Why shouldn’t I start with PowerPoint?
It puts a barrier between you and the investor. Start with people, not slides.

Is an executive summary helpful?
Yes — a clear 80–100-word summary is often the strongest opening.

How can I build instant connection?
Lead with something that links you to the investor — a shared interest, insight or reason for the meeting.

Why ask questions at the start?
It tells you what the investor is interested in, so you can tailor the pitch to what matters most to them.

Transcript (edited)

The start of an investor pitch is a really important part of the overall meeting. Whatever you do, don’t start with PowerPoint. You might give a quick introduction or an executive summary, but more importantly, if there’s something that connects you with the investor, start with that. If you can open with a connection, you’re far more likely to end with a successful pitch.

When we hear successful investor pitches, they often start very well — usually with a simple 80–100-word summary of the business. It’s memorable, neat and clear. It does exactly what it needs to do without any fuss.

People often ask how to start when meeting prospective investors. Often the best start is to ask questions. Why did they take the meeting? What is it about your company or product that interests them? If you know that, you can tailor the rest of the pitch to their priorities — and that’s how you succeed.

Suggested Links

• Start your investor pitch with real impact
• Build a memorable 100-word business summary
• Strengthen investor connection from the first minute
• Tailor your pitch to what investors care about most

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Read our ultimate guide to investor pitches