Best Presentation Skills Training for Accountants and CFOs
June 30, 2021
How can you be a brilliant accountant but a terrible presenter? What presentation skills training do accountants, bankers and CFOs need?
Meet the Author: Benjamin Ball
Ben is the founder of Benjamin Ball Associates and leads the presentation coaching and pitch deck creation teams. Formerly a corporate financier in the City of London, for 20+ years he’s helped businesses win with better pitches and presentations, particularly investor pitches. He is a regular speaker and a guest lecturer at Columbia Business School and UCL London. Follow Ben on LinkedIn or visit the contact page.
If you need presentation skills training in investment banking, or presentation skills training in financial services, we can help.
Having coached hundreds of CFOs and bankers over the years, I have come to the conclusion that accountants often don’t present as well as they should because of their rigorous accountancy training. In fact, there is a clear conflict between the principles that make a good accountant, and those that make a good presenter.
To be a great accountant you need to be honest, cautious and conservative. But to be a great presenter or public speaker, you need to be bold and clear. Too much caution and conservatism when presenting often leads to unclear and confused messages.
It rarely takes more than a few hours to turn even the most reluctant accountant or banker into a compelling presenter with expert presentation coaching for accountants.
We support CFOs at some of the largest quoted companies as well as bankers and thousands who work in financial services. Our presentation skills coaching is fast and effective. That’s why we’ve won awards and why we are trusted by the best. .
Many accountants are great presenters, probably because they have had presentation skills training. Here’s Walmart CFO interviewed on TV with clear messages and a confident performance.
Effective presentation skills means senior management communicating with clarity, confidence, and credibility. In turn this builds trust and confidence among shareholders. This can be particularly important when, as a CFO you present financial results,present to the board, or address potential concerns and challenges.
Companies with strong presentation skills training among senior management tend to outperform those with weaker presentation abilities. For example, a study by the Harvard Business Review found that companies with effective presentation skills were three times more likely to achieve their financial goals than those with poor presentation skills.
But why is this the case?
What makes presentation skills training so important for senior management
As a successful accountant, you need to convey complex information in a simple and easy-to-understand way. Shareholders, colleagues and bankers have limited time and attention spans. As a result, it is essential that you present information clearly and concisely so that it is easy to understand and digest.
Effective presentation skills amongst accountants can also help to build trust with shareholders. When you present information confidently and knowledgeably, it sends a positive message. This, in turn, can help instil confidence among shareholders.
In addition to building trust and credibility, effective presentation skills for accountants can generate a sense of transparency and accountability. By presenting information openly and transparently, it sends a positive message that will help to build trust and confidence among shareholders.
Drive shareholder value with presentation skills training
Good presentation skills are crucial for senior management, as they play a big role in driving shareholder value. Companies that prioritise developing presentation skills among their senior management team tend to see benefits in terms of shareholder value and overall business success.
Why Pick Benjamin Ball Associates for Your Coaching
At Benjamin Ball Associates, we’ve been coaching business people to improve their business communication skills for over 15 years. Our coaching is fast and effective. We work with individuals and with companies, one-to-one and in groups. Call us today to learn more.
“I honestly thought it was the most valuable 3 hours I’ve spent with anyone in a long time.”
What presentation skills training do accountants need?
Fortunately, the skills you need to become a good presenter can be learned. Typically, when one of our senior coaches works on presentation skills training with an accountant or CFO, it takes between 4 and 6 hours together to turn them into an impressive presenter.
First, there is a period of realisation – which we achieve with video playback. We do a presentation or pitch deck audit – to identify where skills need polishing.
Then we show techniques for presenting effectively. This means looking at what you say as much as how you say it.
Finally we coach techniques to improve each aspect of the presentation. The coaching is personalised and you get support exactly where you need it.
Why Choose Us: Transform your pitches and presentations with tailored coaching
We can help you present brilliantly.Thousands of people have benefitted from our tailored in-house coaching and advice – and we can help you too.
“I honestly thought it was the most valuable 3 hours I’ve spent with anyone in a long time.”
Mick May, CEO, Blue Sky
For 15+ years we’ve been the trusted choice for leading businesses and executives throughout the UK, Europe and the Middle East. We’ll help you improve corporate presentations through presentation coaching, public speaking training and expert advice on pitching to investors.
Some recent clients
Unlock your full potential and take your presentations to the next level.
Speak to Louise on +44 20 7018 0922 or email info@benjaminball.com to transform your speeches, pitches and presentations.
a remarkable communications coach. His understanding of corporate communications is unmatched. I highly recommend!
Stephen Muchiri
“Highly recommended”
helped me prepare for a key note speech. This helped for that particular speech and for every other since. Highly recommend.
Azim Khan, MD, AIS Consulting
“Truly fantastic”
"Thank you for today's training session. It was truly fantastic. I feel much more confident in my ability to not only write speeches but also present them effectively."
JG, FCA
“Clear improvements”
"The results speak for themselves — participants consistently show clear improvement and feel empowered to take on their roles as effective speakers.
Even during long Zoom sessions, Paul manages to keep the energy high and the experience enjoyable for everyone involved. His collaborative and engaging approach makes the training not only productive but genuinely enjoyable."
Mayra Gasparini Martins, Wise
“Highly effective”
...excellent in terms of helping develop and sharpen stories and messaging around Businesses and why they are unique.
... a useful sounding board to help management teams and Boards develop clear messages as to why a Business is different and attractive as an investment opportunity. ... highly effective at working with members of management teams on how to communicate and deliver key messages to potential interested parties in different environments.
George Moss, Partner, ECI
“Moved our presentation into a different league”
Moved our presentation into a different league and undoubtedly improved the outcome and offer we received.
Liz Warner, CEO, Betty TV
“Paid for itself many times over”
Our investment in coaching has paid for itself many times over.
Ed Coulthard, CEO, Blast! Films
“An impressive team”
We enjoy working with Benjamin Ball Associates to support our clients with coaching. We trust them to take the messages that we develop and assist our clients in communicating powerfully.
BBA has an impressive team of journalists and ex bankers that we work with to prepare our clients for a broad spectrum of communications activities such as media engagement, investor pitch delivery, conference panel speaking and crisis situations.
Their coaching means our clients have been more effective when speaking to the press and to investors. We have no hesitation in recommending them.
Amber Fennell, Director, ICR
“Makes a real difference”
"Great coaching that makes a real difference for a capital markets day or results presentation."
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