Improve Your Sales Presentation Skills
December 15, 2019
Do you want better sales presentations? With better sales presentation skills you will have better sales pitches.
Typically, we all hope a good sales pitch will impress your customer, be memorable and finish with the customer wanting to buy from you. And if you know what best practice looks like, you’ll be better at running sales meetings and sales pitches. Here are five core sales pitch techniques that apply no matter what you’re selling. They will ensure you make a positive impression, come across memorably and will help you towards a sale.
Five techniques behind good sales presentation skills
- Don’t present
- Find out what the customer wants
- Keep asking questions
- Tell stories
- Reconsider how you use PowerPoint
Good sales pitch skills 1 | Don’t present
Instead, speak to your customer directly. It is all too easy to fall into the trap of “giving a presentation” when you really need to speak to your customers in a natural, convincing way. Yes, visual aids (slides) and handouts have a role, but they should be “aids” to support what you say, rather than guiding what you are saying.
Good sales pitch technique 2 | Find out what the customer wants
Ideally do this with a pre-meeting call, or start the meeting by just asking them. Most people are very happy to talk about themselves and their needs. You can then spend the rest of the meeting addressing the points that the customer has raised, rather than the ones you guessed that they might raise.
Good sales presentation tip 3 | Keep asking questions through the meeting
- Is what you are saying of interest?
- What do they like about other suppliers?
- What concerns do they have?
If you can establish and remove each of those concerns, you are closer to closing a sale.
Good sales pitch technique 4 | Tell stories
Your stories and anecdotes can make you stand out from the crowd when you are competing against other firms with very similar products or services. What are the best examples of the difference that your services have made to another customer? People remember stories, not bullet points. Even better, encourage the prospect to phone up that customer and hear it from them direct.
Good sales pitch technique 5 | Reconsider your use of PowerPoint
There were sales pitches before PowerPoint, and many successful sales teams have now abandoned it. Could you use A3 boards, short videos or maybe a scrapbook-style document that you’ve clearly prepared just for that client? Be creative: you will stand out and be remembered.
We can support you to create and deliver successful sales pitches
To discuss your sales pitches and hear how we’ve helped others become more effective, contact Louise by calling 020 7018 0922 or emailing firstname.lastname@example.org.
About Benjamin Ball Associates
At Benjamin Ball Associates, we help clients to pitch, present & persuade.
Over the last 12+ years the award-winning BBA team has supported thousands of executives globally to present powerfully to clients. You get access to a transformational toolbox of techniques to help you become a clear, confident communicator.
We’ll help you create a powerful first impression that hooks and engages your audience immediately and we’ll transform you to deliver clearly, confidently and with impact.
Speak to Louise on +44 20 7018 0922 or email email@example.com to find out more and discuss your sales training needs.
Contact us for a chat about how Benjamin Ball Associates can help you.
What leaders say about Benjamin Ball Associates
"Essential if you are going to be a spokesperson for your business"
Senior Analyst, Sloane Robinson
"Being an effective communicator is essential to get your stock ideas across. This course is exactly what's needed to help you do just that!"
CEO, Blast! Films
“Our investment in the coaching has paid for itself many times over.”
Corporate Finance House
“You address 95% of the issues in a quarter of the time of your competitor.”
“Good insight and a great toolbox to improve on my presentations and delivery of messages to not only boards, analysts and shareholders but to all audiences”
“We had a good story to tell, but you helped us deliver it more coherently and more positively.”
CEO, IPSO Ventures
“Ben did a great job on our presentation. He transformed an ordinary set of slides into a great presentation with a clear message. Would definitely use him again and recommend him highly.”
“Moved our presentation into a different league and undoubtedly improved the outcome and offer we received.”
Head of IR, Equinox
“A fantastic job reviewing and transforming our marketing material and helping us get our message across with clarity to potential investors.”