Typically, we all hope a good sales pitch will impress your customer, be memorable and finish with the customer wanting to buy from you.
And if you know what best practice looks like, you’ll be better at running sales meetings and sales pitches.
Here are five core sales pitch techniques that apply no matter what you’re selling. They will ensure you make a positive impression, come across memorably and will help you towards a sale.
Instead, speak to your customer directly.
It is all too easy to fall into the trap of “giving a presentation” when you really need to speak to your customers in a natural, convincing way.
Yes, visual aids (slides) and handouts have a role, but they should be “aids” to support what you say, rather than guiding what you are saying.Improve your sales presentation skills
Ideally do this with a pre-meeting call, or start the meeting by just asking them.
Most people are very happy to talk about themselves and their needs.
You can then spend the rest of the meeting addressing the points that the customer has raised, rather than the ones you guessed that they might raise.Improve your sales presentation skills
If you can establish and remove each of those concerns, you are closer to closing a sale.
Your stories and anecdotes can make you stand out from the crowd when you are competing against other firms with very similar products or services.
What are the best examples of the difference that your services have made to another customer?
People remember stories, not bullet points.
Even better, encourage the prospect to phone up that customer and hear it from them direct.Improve your sales presentation skills
There were sales pitches before PowerPoint, and many successful sales teams have now abandoned it.
Could you use A3 boards, short videos or maybe a scrapbook-style document that you’ve clearly prepared just for that client?
Be creative and you will stand out and be remembered.
To discuss your sales pitches and hear how we’ve helped others become more effective, contact Louise by calling 020 7018 0922 or emailing email@example.com.Improve your sales presentation skills
Benjamin Ball Associates helps clients to pitch, present & persuade.
Over the last 10+ years the award-winning BBA team has supported thousands of executives globally to present powerfully to clients. We have developed a robust toolbox of techniques that we use to help our clients become clear, confident communicators.
We’ll help you create a powerful first impression that hooks and engages your audience immediately and we’ll coach you to deliver clearly, confidently and with impact.
Speak to Louise on +44 20 7018 0922 or email firstname.lastname@example.org to find out more and discuss your sales training needs.
Improve your sales presentation skills
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