Improve Your Sales Presentation Skills

Do you want better sales presentations? With better sales presentation skills you will have better sales pitches.

Typically, we all hope a good sales presentation will impress your customer, be memorable and finish with the customer wanting to buy from you. And if you know what best practice looks like, you’ll be better at running sales meetings and sales pitches.

Here are five core sales pitch techniques that apply no matter what you’re selling. They will ensure you make a positive impression, come across memorably and will help you towards a sale.

Five techniques behind good sales presentation skills

  1. Good sales presenters don’t present

  2. The best presenters find out what the customer wants

  3. Great sales presentation skills involve asking questions

  4. Great sales presenters tell stories

  5. You should reconsider how you use PowerPoint

Good sales presentation skills 1 | Don’t present

Instead, speak to your customer directly. It is all too easy to fall into the trap of “giving a presentation” when you really need to speak to your customers in a natural, convincing way. Yes, visual aids (slides) and handouts have a role, but they should be “aids” to support what you say, rather than guiding what you are saying.

Transform your sales presentation skills

Good sales pitch technique 2 | Find out what the customer wants

Ideally do this with a pre-meeting call, or start the meeting by just asking them. Most people are very happy to talk about themselves and their needs. You can then spend the rest of the meeting addressing the points that the customer has raised, rather than the ones you guessed that they might raise.

I want new business sales presentation skills coaching

Good sales presentation tip 3 | Keep asking questions through the meeting

  • Is what you are saying of interest?
  • What do they like about other suppliers?
  • What concerns do they have?

If you can establish and remove each of those concerns, you are closer to  closing a sale. Great sales presentation skills involves asking questions – the right questions.

Good sales pitch technique 4 | Tell stories

Your stories and anecdotes can make you stand out from the crowd when you are competing against other firms with very similar products or services. What are the best examples of the difference that your services have made to another customer? People remember stories, not bullet points. Learn how to tell stories.

Transform your sales presentation skills

Good sales presentation skills 5 | Reconsider your use of PowerPoint

There were sales pitches before PowerPoint, and many successful sales teams have now abandoned it. Could you use A3 boards, short videos or maybe a scrapbook-style document that you’ve clearly prepared just for that client? Be creative: you will stand out and be remembered.

How to make a standout sales presentation

Watch this video on improving sales and new business pitches and presentations

We can support you to build your sales presentation skills

To discuss your sales pitches and hear how we’ve helped others become more effective, contact Louise by calling 020 7018 0922 or emailing

More about sales pitch presentation coaching

About Benjamin Ball Associates

Benjamin Ball Associates Team

At Benjamin Ball Associates, we help clients to pitch, present & persuade.

Over the last 15+ years the award-winning BBA team has supported thousands of executives globally to present powerfully to clients. You get access to a transformational toolbox of techniques to help you become a clear, confident communicator.

We’ll help you create a powerful first impression that hooks and engages your audience immediately, and we’ll transform you to deliver clearly, confidently and with impact.

Speak to Louise on +44 20 7018 0922 or email to find out more and discuss your sales training needs.

Transform your sales presentation skills

Contact us for a chat about how we can help you with your presenting.

Let's talk about your presentation training needs

Contact us for a chat about how we can help you with your presenting.

+44 20 7018 0922

Our Bespoke Presentation Coaching Services

Executive Presentation Coaching

Executive Media Training

New Business Pitch Coaching