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how to prepare for better media interviews

How to prepare for your media interviews

January 16, 2013

You must prepare for media interviews

The excruciating Newsnight interview with Treasury Minister Chloe Smith this summer is one example of what happens when you don;t prepare properly for an interview.

Whether you’re being interviewed for a industry magazine, newspaper, TV or radio, you can improve how you come across

 

How to Prepare for Media Interviews – 5 tips

As your company representative, you become its face and voice –  the reputation of your company is now in your hands.

Understanding how to handle the media is an essential skill that every executive should develop. Media training is a core management skill.

If you let the journalist to control the interview, they will get the story they want, not the story you want to tell.

Preparation is key.

The following 5 tips will help you become a confident and impressive interviewee:

 

 

Media Interview Tip 1 – Know your story

Prepare exactly what you want to say and understand how to make it newsworthy.  Have good anecdotes as backup

 

 

Media Interview Tip 2 – Keep it simple

Translate detail and complexity into clear easy-to-grasp ideas that are right for this audience

 

 

Media Interview Tip 3 – Control the interview

 A good interview is not a Q&A session.  Learn how to stay in charge and move to your agenda

 

 

Media Interview Tip 4 – Expect the unexpected

 Practise handling difficult and trick questions

 

 

Media Interview Tip 5 – Look like a professional

 Even when not on TV, the more you rehearse, the more sincere you will look.

 

 

Media interviews can be full of pitfalls. That is why media training is essential: to make sure you’re prepared for every eventuality.

 

Become a confident interviewee

During your interview, one badly phrased response, a lengthy hesitation or a flippant remark can bring disaster. That’s why media training is so important.

For this reason our clients such as Olswang, Deutsche Bank, Fishburn Hedges and Miele turn to us for results-driven training.

Through our tailored 1:1 and in-house training courses, experts work with you to craft both your message and your performance. You will create a winning combination for any interview situation.

 

By taking a hands-on practical approach your confidence will soar and you’ll leave with new techniques that you can put in to practice straight away.

 

“…practical and results-orientated training…I wouldn’t hesitate in recommending their services.” 

Gemma Godfrey, Fintech entrepreneur

I want to give great media interviews

 

 

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