[page_counter]
Better Media Interviews

How to Take Charge of Your Media Interviews

January 16, 2013

Better Media Interviews

The excruciating Newsnight interview with Treasury Minister Chloe Smith this summer is just one example of how poor preparation for an interview can have disastrous consequences.Whether you’re being interviewed for a industry magazine, newspaper, TV or radio, you can improve how you come across in your media interview

The 5 Rules of Effective Media Interviews

As your company representative, you become its face and voice –  the reputation of your company is now in your hands.

Understanding how to handle the media is an essential skill that every executive should develop. Media training is a core management skill.

If you let the journalist to control the interview, they will get the story they want, not the story you want to tell. Preparation is key.The following 5 tips will help you become a confident and impressive interviewee:

1. Know your story – prepare exactly what you want to say and understand how to make it newsworthy.  Have good anecdotes as backup

2. Keep it simple – translate detail and complexity into clear easy-to-grasp ideas that are right for this audience

3. Control the interview – A good interview is not a Q&A session.  Learn how to stay in charge and move to your agenda

4. Expect the unexpected – Practise handling difficult and trick questions

5. Look like a professional – Even when not on TV, the more you rehearse, the more sincere you will look.

Media interviews can be full of pitfalls. That is why media training is essential: to make sure you’re prepared for every eventuality.

Become a confident interviewee

During your interview, one badly phrased response, a lengthy hesitation or a flippant remark can bring disaster. That’s why media training is so important.

For this reason our clients such as Olswang, Deutsche Bank, Fishburn Hedges and Miele turn to us for results-driven training.

Through our tailored 1:1 and in-house training courses, experts work with you to craft both your message and your performance. You will create a winning combination for any interview situation.

By taking a hands-on practical approach your confidence will soar and you’ll leave the workshop armed with new techniques that you can put in to practice straight away.

“…practical and results-orientated training…I wouldn’t hesitate in recommending their services.” Gemma Godfrey, Investment Committee Chairman, Credo Capital.

You may also be interested in...

Fundraising Presentations: a survive and thrive guide for talking to investors

Apr 21, 2017

Fundraising presentations are hard work. You're bombarded with challenging questions from investors, worn out by long days, and struggling to...

Read More

Persuasive Investor Presentations – five techniques from psychology

Apr 13, 2016

Investment decision-making is not totally rational. Are you using all the tools at your disposal to create and deliver persuasive...

Read More

Five reasons that good public speaking skills make you a better leader

Nov 11, 2016

Do your public speaking skills inspire, motivate and influence others? They should. Many leaders are nervous of public speaking. Some...

Read More

Ten Benefits Of A Better Investor Pitch Book

May 10, 2018

A great investor pitch book is at the heart of successful fundraising.  It should capture the essence of your business...

Read More

Why Body Language Matters When Pitching to Win Business

Jun 29, 2012

Better Body Language We all know that body language is important in business.  But how important? And does is really...

Read More

Private Equity Fundraising Tips from the Experts: Become a Top 1% Fund

Sep 06, 2017

How can you be seen as a top 1% fund by investors? At SuperReturn Emerging Markets in Amsterdam, experienced LPs...

Read More

How you can create a powerful elevator pitch

Mar 07, 2016

A great elevator pitch is an essential part of your toolkit Last month I chaired the Quickfire Showcase at Berlin’s...

Read More

How to Take Charge of Your Media Interviews

Jan 16, 2013

Better Media Interviews The excruciating Newsnight interview with Treasury Minister Chloe Smith this summer is just one example of how poor preparation...

Read More

How To Write So People Will Read – 6 Great Tips

Mar 11, 2018

These days, we are writing more than ever.  That means it’s harder than ever to grab attention.  Your readers have...

Read More

How well do you answer difficult investor questions?

Nov 16, 2017

When an investor questions how you calculated your Private Equity fund's performance, how do you react? If an investor asks...

Read More

How to Choose a Public Speaking Coach

Aug 21, 2017

How do you choose a public speaking coach? When selecting a public speaking coach or presentation trainer, you want to work...

Read More

10 Power Language techniques to use in your next talk or presentation

Sep 06, 2017

How To Harness Powerful Language For Leadership Communications Great leaders use Power Language to add interest and colour to even...

Read More

The “So What?” Test

Dec 30, 2009

When you put your talk or presentation together, how do you decide what to include and what to leave out?  Use...

Read More

Private equity fundraising | Seven tips for first investor meetings

Dec 10, 2015

What do LPs want from private equity funds at first investor meetings? That's the question I put to the panel...

Read More

What do investors want? Six pitch tips for 2017

Sep 21, 2016

While we wrote this piece with our Private Equity clients in mind, there are good lessons here for anyone pitching...

Read More

Give high impact talks and presentations – 5 simple tips

Mar 01, 2017

Do you want to give high impact talks and presentations? Do you want to engage your audience? And do you want...

Read More

Storytelling: your secret weapon for effective business communication

Jul 05, 2017

Leaders use storytelling so that audiences listen, remember and act on what they say. In fact, stories are “the single...

Read More

Make Your Investment Pitch More Memorable – Six Simple Tips

Mar 29, 2017

How do you make your investment pitch more memorable? It's a real challenge these days. Investors have more opportunities than ever...

Read More

Three persuasive appeals you must use in your talks and presentations

Nov 30, 2016

Your leadership talks need to be persuasive As a leader, every talk or presentation you give is an exercise in persuasion....

Read More

What do LPs want from your private equity pitch book?

Oct 14, 2015

A well-crafted private equity pitch book can make the difference between securing a first meeting with investors and getting a...

Read More

ESSENTIAL PROGRAMMES

Review our top coaching, advice and training programmes.

1. Improve Your Investor Pitch

2. Public Speaking Coaching

3. Presentation Coaching

4. Media Training
All these are in-house programmes. (Not ‘open’ courses.) and can be run as 1:1 or small group training in-house.
Contact Us Now

.

Top Blog Posts

What Our Clients Say


“The new presentation properly represents the institutional quality of our fund. It has been a step change of us.”

Erwin de Kleijn Head of IR, Saemor Capital


“This training has contributed directly to new business – including a new FTSE100 client.”

Michelle Elstein Head of Business Development, Olswang LLP


“BBA transformed our pitch into a compelling investment narrative. They undoubtedly helped us secure Sky TV as an investor.”

Gerry Bastable  Director, Blast Films