A new ebook on pricing
February 3rd, 2010 | Add a Comment
This new book is not only beautiful to look at, it has some useful insights into pricing.
Have a look at Fixed to Flexible by Todd Sattersten. In particular he gives some examples from the book publishing industry which seems to be learning from what their colleagues in the movie business have been doing for a long time – differential pricing based on time and format.
Ben
…
Read entire article »
Filed under: Uncategorized
How NOT to Prepare a Presentation
February 2nd, 2010 | Add a Comment
This what most people do to prepare presentations:
Switch on their computer
Open up PowerPoint
Search out other presentations given recently
Start making changes to PowerPoint slides
Print out the first batch of slides
Scribble all over them
Re-edit these slides
Keep on at the slides until late at night
Work at it over the weekend
Give it to a colleague to look at
Incorporate those comments
Work until late at night again
Rehearse in the taxi on the way to the meeting
Start with “Hello, my name is John Smith and I am here today to talk about…..”
This process is akin to making a movie by going out with a camera hoping to find interesting things to film.
It is why so many presentations are deathly boring.
Get in touch to learn a much better way of preparing a compelling persuasive presentation
…
Read entire article »
Filed under: Featured, General Presentations
