Get Better at 
Pitching to Investors

How We Usually Create Investor Pitch Decks

What our most popular programme looks like

While every client is different and every project has different needs, this is the most common programme that our clients ask for:

STAGE 1 - IMPROVE YOUR INVESTOR MESSAGES

We start with a pitch audit. This identifies the strengths and weaknesses in your current investor pitch.  And we ask key questions, e.g. is this a document to be read at a desk, or used in a meeting,  We then uncover what is going to make this pitch successful with investors so that we can begin crafting the pitch messages and pitch narrative to make them strong and persuasive.  

Very often we run a Messaging Cracker Session with your team so that your messages are clear, simple, agreed and aligned.

STAGE 2 - WRITE YOUR INVESTOR PITCH BOOK 

Once we agree pitch messages and narrative, we start writing.  The first thing you will see is an investor pitch storyboard. This outlines what your pitch will contain and in what order. 

Every page in your pitch has a job to do and we make sure it does that job well.  We craft the messages in each page, find the evidence to support those messages and finally identify how to lay the page out to make the impact you want.  

At this stage you will have a rough outline investor pitch to work with. We probably iterate this a couple of times before ending up with a complete written pitch book, but un-designed.

STAGE 3 - DESIGN YOUR PITCH BOOK 

Now the designers get involved. Starting with any brand guidelines you have, we work to your existing templates or we can create new pitch templates (usually PPT).  

We agree a design route with you and then our designers get to work. Over the next few days you see your pitch come to life, page by page, using design to make your pitch more persuasive and more impressive. 

Like this you make sure that every aspect of your pitch is working towards your goals. 

4. INVESTOR MEETING ROLE PLAY

Finally we help you bring it all to life.  We role play investor meetings to see how you handle the meeting and identify ways of making it work better for you.  We usually do with with a coach or two and a camera person.  Like this you polish the impact you make so that you are more confident that you will achieve the results you want. 

What's the most common feedback we have from clients?  

"I should have done this years ago!"