Where’s your proof? – Think about your messaging

If you are planning to restart your comms activity as lockdown starts to unwind, you need to think about your messaging.

For example:
Does it fit the current mood of your target audience?
Does it address their concerns?
Does it speak to them?

You’ll also need to think again about your proof – that mixture of fact, anecdote and commentary that supports good messaging. Remember, messages without proof are just assertions.

When you work with us, we ask you tough questions, such as: Are your statistics up to date, or do they seem to belong to a different time and place, before the pandemic? Are your anecdotes tight, telling and memorable? Is your commentary relevant and differentiating?

A lot of messaging falls down because it lacks compelling proof.

Help me improve my messaging

As a result, when you start to talk to investors or customer, journalists or partners your story unravels. That’s why you should take a fresh look at your proof points and then road-test both the messaging and the proof before you go live again.

We work with our clients – on Zoom at the moment – helping them polish their talks, presentations, interviews and investor updates.

So if you are interested in polishing your messaging and the supporting proof, get in touch.

We’d be delighted to discuss how we could help you.

P.S. If you are interested in messaging and want to read a fascinating article about branding, messaging and US politics, read this from the NY Review of Books.


Help me improve my messaging


About Benjamin Ball Associates

Benjamin Ball Associates Team

At Benjamin Ball Associates, we help clients to communicate better.

Over the years the BBA team has coached thousands of senior executives globally to present powerfully. You get access to a transformational toolbox of techniques to help you become a clear, confident communicator.

We’ll help you create a powerful first impression that hooks and engages your audience immediately and we’ll transform you to deliver clearly, confidently and with impact.

Speak to Louise on +44 20 7018 0922 or email louise@benjaminball.com to find out more and discuss your upcoming speech or presentation.


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