You’ll also need to think again about your proof – that mixture of fact, anecdote and commentary that supports good messaging. Remember, messages without proof are just assertions.
When you work with us, we ask you tough questions, such as: Are your statistics up to date, or do they seem to belong to a different time and place, before the pandemic? Are your anecdotes tight, telling and memorable? Is your commentary relevant and differentiating?
A lot of messaging falls down because it lacks compelling proof.
As a result, when you start to talk to investors or customer, journalists or partners your story unravels. That’s why you should take a fresh look at your proof points and then road-test both the messaging and the proof before you go live again.
We work with our clients – on Zoom at the moment – helping them polish their talks, presentations, interviews and investor updates.
So if you are interested in polishing your messaging and the supporting proof, get in touch.
P.S. If you are interested in messaging and want to read a fascinating article about branding, messaging and US politics, read this from the NY Review of Books.
Help me improve my messaging
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“BBA transformed our pitch into a compelling investment narrative. They undoubtedly helped us secure Sky TV as an investor.”
Gerry Bastable Director, Blast Films
“The new presentation properly represents the institutional quality of our fund. It has been a step change for us.”
Erwin de Kleijn Head of IR, Saemor Capital
“We were very pleased…[BBA] helped us define and explain our unique value proposition. As a result we have attracted new and different investors.”
Florian Kemmerich Managing Partner, Bamboo Capital Partners
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