It’s the same with talks and ideas. Talks are a mess when they contain too many ideas. The thinking gets muddled and your audience gets confused. Great talks and great presentations generally have just One Big Brilliant Idea (your OBBI).
Finding that idea is the hard part of preparing a talk. When you have so much to say and so many interests in your audience, how do you plan your talk for maximum impact?
We tend to find that this big idea emerges during the early planning stages of your talk. The hard part is identifying this big idea. This is where outside help can be of value.
Let me give you an example. A few weeks ago, we were called in to help one of Europe’s top financial regulators create a speech about corporate culture in financial services firms. A few days before, I had been preparing the management team of a cheese maker before they spoke to their shareholders. That set me thinking . . .
Together we came up with a big idea, and the financial services speech started like this:
“When you are making cheese, you start with a culture.
And that culture needs the right environment to flourish.
If you get the right culture and the right environment then you create the greatest cheeses.
It could be a stilton or a camembert or a cheddar.
But, if you have the wrong culture or the wrong environment
you end up with a vat of rotten milk.
“It’s the same with corporate cultures…..”
Making a link between cheese making and financial services is certainly unusual, but that is why the idea works so well.
So when you are planning you next talk, check your One Big Brilliant Idea against these five tests:
If it passes these tests, you probably have a great idea around which to build your talk.
But if you are struggling to find your OBBI, we would be delighted to help. It’s surprising how an outsider can give you a fresh idea that completely transforms your talk. A few hours with one of our coaches could save you dozens of hours of heartache – and a missed opportunity to really make an impact with your target audience.
So, if you feel that you need One Big Brilliant Idea to make your next talk work, call Louise Angus, our client services director, on 020 7018 0922, and find out how we can help.
Fundraising presentations are hard work. You're bombarded with challenging questions from investors, worn out by long days, and struggling to...
Investment decision-making is not totally rational. Are you using all the tools at your disposal to create and deliver persuasive...
Do your public speaking skills inspire, motivate and influence others? They should. Many leaders are nervous of public speaking. Some...
A great investor pitch book is at the heart of successful fundraising. You use it to capture the essence of...
Better Body Language We all know that body language is important in business. But how important? And does is really...
How can you be seen as a top 1% fund by investors? At SuperReturn Emerging Markets in Amsterdam, experienced LPs...
A great elevator pitch is an essential part of your toolkit Last month I chaired the Quickfire Showcase at Berlin’s...
You must prepare for media interviews The excruciating Newsnight interview with Treasury Minister Chloe Smith this summer is one example of...
These days, we are writing more than ever. That means it’s harder than ever to grab attention. Your readers have...
When an investor questions how you calculated your Private Equity fund's performance, how do you react? If an investor asks...
How do you choose a public speaking coach? When selecting a public speaking coach or presentation trainer, you want to work...
How To Use Powerful Language For Leadership Communications Great leaders use Power Language. It adds interest and colour to...
So What? is probably your most important question. When you put your talk or presentation together, how do you decide what...
What do LPs want from private equity funds at first investor meetings? That's the question I put to the panel...
What do investors really want? Six tips We wrote this piece with our Private Equity clients in mind. But there...
Do you want to give high impact talks and presentations? Do you want to engage your audience? And do you want...
How to tell a great business story Leaders use storytelling so that audiences listen, remember and act on what they...
How do you make your investment pitch more memorable? It's a real challenge these days. Investors have more opportunities than...
Your leadership talks need to be persuasive As a leader, every talk or presentation you give is an exercise in persuasion....
A well-crafted private equity pitch book can make the difference between securing a first meeting with investors and getting a...
Our Most Popular Coaching Programmes
“BBA transformed our pitch into a compelling investment narrative. They undoubtedly helped us secure Sky TV as an investor.”
Gerry Bastable Director, Blast Films
“The new presentation properly represents the institutional quality of our fund. It has been a step change for us.”
Erwin de Kleijn Head of IR, Saemor Capital
“We were very pleased…[BBA] helped us define and explain our unique value proposition. As a result we have attracted new and different investors.”
Florian Kemmerich Managing Partner, Bamboo Capital Partners
Client Services Director
+44 (0)20 7018 0922