How to Write a Brilliant Business Presentation

How do you write a great business presentation?

Stop signs are red.  Police lights (in Europe) are blue.  Warning signs are yellow. But as every child knows, if you mix all those bold colours together, you don’t get a multicolour tutti-frutti, you get a boring brown mess.

It’s the same with business presentations, talks and ideas. When you write a business presentation with too many ideas the presentation becomes a mess and your audience gets confused.  Great talks and great presentations generally have just One Big Brilliant Idea (your OBBI).

Finding that idea is the hard part of writing a business presentation.  When you have so much to say and so many interests in your audience, how do you plan your talk for maximum impact?

We find that this big idea emerges during the early planning and writing stages of your talk.  The hard part is identifying this big idea.  This is where outside help can be of value.

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Let me give you an example.   A few weeks ago, we were called in to help one of Europe’s top financial regulators write a presentation about corporate culture in financial services firms. A few days before, I had been preparing the management team of a cheese maker before they spoke to their shareholders. That set me thinking . . . Together we came up with a big idea, and the financial services speech started like this:

“When you are making cheese, you start with a culture.
And that culture needs the right environment to flourish.
If you get the right culture and the right environment then you create the greatest cheeses.
It could be a Stilton or a Camembert or a Cheddar.
But, if you have the wrong culture or the wrong environment
you end up with a vat of rotten milk. 

 “It’s the same with corporate cultures…..”

Making a link between cheese making and financial services is certainly unusual, but that is why the idea works so well. So when you are planning and writing you next talk, check your One Big Brilliant Idea against these five tests:

Tests for Your Business Presentation’s One Big Brilliant Idea (OBBI)

  1. Is your OBBI unusual – even counter-intuitive?

  2. Is it simple to grasp?

  3. Is it familiar?

  4. Is it memorable?

  5. Is it concrete (rather than abstract)?

If it passes these tests, you probably have a great idea around which to build your presentation. But if you are struggling to find your OBBI, we would be delighted to help.

It’s surprising how an outsider can give you a fresh idea that completely transforms your talk.  A few hours with one of our coaches could save you dozens of hours of heartache  – and a missed opportunity to really make an impact with your target audience.

So, if you feel that you help to write your presentation and discover your One Big Brilliant Idea, call Louise Angus, our client services director, on 020 7018 0922, and find out how we can help.

Contact us for a free consultation on your coaching needs


About Benjamin Ball Associates

Benjamin Ball Associates  Presentation skills coaching team

At Benjamin Ball Associates, we help our clients to communicate better. You get presentation coaching for executives.

Over 15+ years the award-winning BBA team has coached thousands of senior executives globally to present powerfully. You get access to a transformational toolbox of presentation skills & techniques to help you become a clear, confident communicator.

We’ll help you create a powerful first impression that hooks and engages your audience immediately, and we’ll transform you to deliver clearly, confidently and with impact.

Speak to Louise on +44 20 7018 0922 or email louise@benjaminball.com to find out more and discuss transforming your speeches, pitches and presentations.

Contact us for a free consultation on your coaching needs

Contact us for a chat about how we can help you with your presenting.

Let's talk about your presentation training needs

Contact us for a chat about how we can help you with your presenting.

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