Last week, I had the pleasure of chairing the opening morning of GAIM, the hedge fund conference. Sir Bob was guest speaker, talking about the fund he chairs, 8 Miles. This fund invests in African businesses. He won over the whole room of serious hedge fund managers and investors.
I want to share some observations about what makes him so successful as a speaker and advocate of causes.First, he’s disarming. He started modestly saying he’d just flown in from the Isle of Wight where he played to 100,000 the night before. He made a joke about not wearing the snake-tight suit he wore the day before.
Next, he gave the big picture. Quickly demonstrating he understood the investment world with some careful references, the audience was quickly comforted that he knew what he was talking about.
Bob kept his messages simple and did not try and pack in too much data. A few facts dotted throughout added credibility, but it was definitely a data-light talk. There were just a few key messages that were reinforced throughout the talk. (Africa is a great place to invest; China is investing huge amounts there; western investors are missing out on a great opportunity). These messages illustrated and repeated throughout formed the backbone of his talk.
Stories and anecdotes played an important role. Whether they were about specific investment successes in Africa, or illustrations of the fast-growing young cheap workforce in Africa, each story was clear, interesting and memorable. He did not use any PowerPoint.
He’s serious and passionate. You sense he really cares about Africa. This was reinforced by every aspect of his langage, his voice and his body. There was no corporate distancing. He was not afraid of criticising the audience and of telling us we were wrong. He also was not afraid to say some home truths (“It’s criminal”) when referring to the lack of arrests of bankers.
His language was simple and accessible. Without using any jargon, he came across as really understanding his subject. He did the classic of short words, short sentences, short phrases. And he spoke directly to us.
Finally, he had clearly done his research. Speaking without notes for 40 minutes he demonstrated an understanding of what was important to those in the room. He made us think and he helped us see the world differently.
In many way it was a classic carefully orchestrated talk. But, because of his powerful delivery and his passion, this talk stood out amongst the four days of investor talks, presentations and discussions.
There were lessons for us all – not just about Africa, but about how to make a real impression when pitching for investment.
Download our free ebook to start your journey towards becoming a Powerful Presenter.
You’ll learn our 5-step process for transforming dull, forgettable and un-engaging presentations into your most Powerful Presentations yet: inspirational, memorable and persuasive.
It’s full of practical tips and insightful quotes that will help you make immediate improvements to your leadership talks and presentations, including:
Download your free copy of our Five Steps to Improve your Leadership Talks ebook now.
Fundraising presentations are hard work. You're bombarded with challenging questions from investors, worn out by long days, and struggling to...
Investment decision-making is not totally rational. Are you using all the tools at your disposal to create and deliver persuasive...
Do your public speaking skills inspire, motivate and influence others? They should. Many leaders are nervous of public speaking. Some...
A great investor pitch book is at the heart of successful fundraising. It should capture the essence of your business...
Better Body Language We all know that body language is important in business. But how important? And does is really...
How can you be seen as a top 1% fund by investors? At SuperReturn Emerging Markets in Amsterdam, experienced LPs...
A great elevator pitch is an essential part of your toolkit Last month I chaired the Quickfire Showcase at Berlin’s...
Better Media Interviews The excruciating Newsnight interview with Treasury Minister Chloe Smith this summer is just one example of how poor preparation...
These days, we are writing more than ever. That means it’s harder than ever to grab attention. Your readers have...
When an investor questions how you calculated your Private Equity fund's performance, how do you react? If an investor asks...
How do you choose a public speaking coach? When selecting a public speaking coach or presentation trainer, you want to work...
How To Harness Powerful Language For Leadership Communications Great leaders use Power Language. It adds interest and colour to what...
When you put your talk or presentation together, how do you decide what to include and what to leave out? Use...
What do LPs want from private equity funds at first investor meetings? That's the question I put to the panel...
While we wrote this piece with our Private Equity clients in mind, there are good lessons here for anyone pitching...
Do you want to give high impact talks and presentations? Do you want to engage your audience? And do you want...
Leaders use storytelling so that audiences listen, remember and act on what they say. In fact, stories are “the single...
How do you make your investment pitch more memorable? It's a real challenge these days. Investors have more opportunities than...
Your leadership talks need to be persuasive As a leader, every talk or presentation you give is an exercise in persuasion....
A well-crafted private equity pitch book can make the difference between securing a first meeting with investors and getting a...
Our Most Popular Coaching Programmes
Contact Us Now
“The new presentation properly represents the institutional quality of our fund. It has been a step change for us.”
Erwin de Kleijn Head of IR, Saemor Capital
“This training has contributed directly to new business – including a new FTSE100 client.”
Michelle Elstein Head of Business Development, Olswang LLP
“BBA transformed our pitch into a compelling investment narrative. They undoubtedly helped us secure Sky TV as an investor.”
Gerry Bastable Director, Blast Films
Client Services Director
+44 (0)20 7018 0922