three key messages - messages that work

How to use messaging that works

April 20, 2020

Do you use messaging that works?

What was the UK government’s key messaging during the COVID 19 pandemic?

Can you remember?

Most of you probably remember “Stay at home – Protect the NHS – Save lives”.

Those are the messages that appeared on the lecterns at the daily press briefings, in TV adverts and when health officials or government ministers are interviewed on the radio.

And apparently they worked.

According to news reports, about 85% of the UK population was keeping to the two-metre social distancing rules within a week of the lockdown being announced.

That messaging is working.

messaging that works

Messaging that works

Now step back a moment and look at the goverment’s messages.

Those of you who have taken part in our presentation coaching may recognise some of the techniques being employed. (We didn’t come up with the Government’s messaging, but whoever did was using five tips that we recommend to our clients):

  1. Boil down your argument to three key messages

  2. Link those messages into an overall narrative e.g. staying at home leads to saving lives

  3. Keep the messages short – each of the three messages has at most three words

  4. Use everyday language, simple verbs, monosyllabic words

  5. Keep repeating the messages until you are sure that they have landed and are being acted on

The current COVID 19 situation is quite unprecedented in modern times, so it is telling to see the communications tools that governments use when comms is literally a matter of life and death.

Your communications aims are probably more modest, but you can still use the same, proven techniques to create, test and land your own messaging that work.

 

Create powerful messaging for your business

If you want to polish your messaging, whether in investor meetings, pitches, media interviews or important presentations, get in touch.

We can transform the impact you make. You’ll get  fast, effective results.

Call Louise on +44 20 7018 0922 or email louise@nullbenjaminball.com to find out more.

I want to learn more

 

About Benjamin Ball Associates

Benjamin Ball Associates Team

Benjamin Ball Associates helps clients to communicate better.

Over the years the BBA team has coached thousands of senior executives globally to present powerfully. You get access to a transformational toolbox of techniques to help you become a clear, confident communicator.

We’ll help you create a powerful first impression that hooks and engages your audience immediately and we’ll transform you to deliver clearly, confidently and with impact.

Speak to Louise on +44 20 7018 0922 or email louise@nullbenjaminball.com to find out more and discuss your upcoming speech or presentation.

 

Contact us to transform your public speaking skills

More valuable advice...

Fundraising Presentations: an essential guide for persuading investors

Mar 21, 2021

Your Essential Guide to Fundraising Presentations. Are you looking forward to challenging questions from investors, long days and multiple meetings?...

Read More

The Best Investor Presentation – How to create one – techniques from psychology

Apr 13, 2016

Five ways to create the best investor presentation If you want investment, you need the best investor presentation. But investment...

Read More

Why good public speaking skills make you a better leader

Nov 11, 2016

Do your leadership public speaking skills inspire, motivate and influence others? They should. Many leaders are nervous of public speaking....

Read More

Five Golden Rules to Create a Great Investor Pitch Book

Mar 10, 2018

A great investor pitch book is at the heart of successful fundraising. You use it to capture the essence of...

Read More

Why Body Language Matters When Pitching to Win Business

Jun 29, 2012

Better Body Language We all know that body language is important in business.  But how important? And does is really...

Read More

Private Equity Fundraising Tips from the Experts: Become a Top 1% Fund

Sep 06, 2018

Five Top Fundraising Tips At SuperReturn Emerging Markets in Amsterdam, experienced LPs and advisors shared their private equity fundraising tips...

Read More

How to create a powerful investor elevator pitch

Mar 07, 2016

A great elevator pitch is an essential part of your pitch toolkit Last month I chaired the Quickfire Showcase elevator...

Read More

How to prepare for media interviews

Jan 16, 2013

You must prepare for media interviews The excruciating Newsnight interview with Treasury Minister Chloe Smith this summer is one example of...

Read More

How To Write So People Will Read – 6 Great Tips

Mar 11, 2018

How do you write well for business? Could you be more impressive with better writing? These days, we are writing...

Read More

How well do you answer difficult investor questions?

Nov 16, 2017

How to answer difficult investor questions When an investor questions how you calculated your Private Equity fund's performance, how do...

Read More

How to Choose a Public Speaking Coach

Aug 21, 2017

How do you choose a public speaking coach? When selecting a public speaking coach or presentation trainer, you want to work...

Read More

10 Power Language techniques to use in your next talk or presentation

Sep 06, 2017

How To Use Powerful Language For Leadership Communications   Great leaders use Power Language. It adds interest and colour to...

Read More

What is The “So What?” Test? – And how to use it.

Dec 30, 2019

So What? is probably your most important question. When you put your talk or presentation together, how do you decide what...

Read More

Better private equity fundraising | Seven tips for first investor meetings

Dec 10, 2015

What do LPs want from private equity funds at first investor meetings? That's the question I put to the panel...

Read More

How do you pitch investors?

Sep 21, 2016

What do investors really want? Six tips We wrote this piece with our Private Equity clients in mind. But there...

Read More

Give high impact talks and presentations – 5 simple tips

Mar 01, 2017

Do you want to give high impact talks and presentations? Do you want to engage your audience? And do you want...

Read More

Business storytelling for better business

Jul 05, 2020

How do you use storytelling in business ? Leaders use storytelling so that audiences listen, remember and act on what...

Read More

How to Make Your Investment Pitch More Memorable – Six Tips

Mar 29, 2017

How do you make your investment pitch more memorable? It's a real challenge these days. Investors have more opportunities than...

Read More

Effective presentation skills you must learn

Nov 30, 2019

Your leadership talks need to be effective As a leader, every talk or presentation you give is an exercise in...

Read More

What do LPs want from your private equity pitch book?

Oct 14, 2015

A well-crafted private equity pitch book can make the difference between securing a first meeting with investors and getting a...

Read More