transform your investor pitch

Three ways to transform your investor pitch

July 9, 2021

We get to transform a lot of investor pitches.

These vary from start-ups to major company pitches to pitches for private equity fund managers.

Sometimes, we review up to ten investor pitches a week, so we have a good nose for what works with investors – and what doesn’t.

Right at the top of our list for transforming investor presentations are three big questions.

1. What’s special about your investment opportunity?

First, you need to articulate what’s different and specific about your investment opportunity. What do I mean by this?

Imagine you have invented an improved mouse trap. What is it about your mouse trap business that makes it special?
• Is it cheaper?
• Does it capture mice unharmed?
• Does it catch more mice?
• Is it more reliable?
• Are you selling a service rather than a product?

All of these may be true, but to explain your idea – and get the investors you want – you need to be clear about the one big idea that makes your pitch special.

For example, recently we helped a large SaaS business that provides services to banks. They save banks money, save time, and are highly scalable. All of these are relevant problems for banks.

But we worked out with our client that their service gave a bank a competitive advantage. This was because the service also created a much, much better customer experience. And this was the “killer” difference, not those other benefits.

To transform your pitch, make sure you have uncovered what makes your idea really special. If you have not yet worked out the one brilliant idea underpinning your pitch, speak to our team and ask about our Cracker Programme that will uncover it for you.

Contact us to transform your investor pitch

2. Why is your idea right for that investor?

The second big thing to get right is knowing why an investor should be interested.

You may think an investor wants to make money. But making money is often not enough. Afterall, there are many ways to make money.

Instead, you want to uncover what else your investor is looking for. What is their risk appetite? How important are ESG concerns to them? Does this investment confer some sort of status by association with other investors?

Because every investor is different, there is no single, cookie-cutter approach to this. So you need to run your investor meetings in a way that you can discover what your investor is really looking for.

And when you understand your investor’s motivation, you’ll find it much easier to persuade them because you will be talking to their concerns.

Contact us to transform your investor pitch

3. Are you hiding behind your PowerPoint?

The third thing to get right is to forget about “giving a PowerPoint presentation”.

If you want to start a two, three or five year plus investor relationship, you are not going to achieve that by hiding behind PowerPoint.

Instead, plan for a meeting of minds. Aim to make your investor feel really comfortable with you – make them so comfortable that they want to meet you again, and again, and again!

How do you do that? While you are meeting, share stories about your business; discuss what works and what’s still to do; help them better understand you and your plans.

Like this, you build trust and understanding. And these are the foundations for any lasting relationship.

Contact us to transform your investor pitch

How to transform YOUR investor pitch

If your investor pitch needs improving, polishing or completely transforming, give us a call. We’ll be delighted to share with you some ideas that have worked for other firms, from global market leaders to regional start-ups.

We spend every day helping companies create and perfect their investor presentations. We make it easier for them to convince investors, to win investment and to build loyal shareholders.

Speak to our client services director Louise Angus today.

Contact us to transform your investor pitch

About Benjamin Ball Associates

Benjamin Ball Associates Team

Benjamin Ball Associates helps companies to pitch, present & persuade.

Over the last 12+ years the award-winning BBA team has supported thousands of executives globally to present powerfully to investors. We have developed a robust toolbox of techniques that you can use to become clear, confident and compelling.

We’ll help you create a powerful first impression that hooks and engages your audience immediately and we’ll transform you to deliver clearly, confidently and with impact.

Speak to Louise on +44 20 7018 0922 or email louise@nullbenjaminball.com to find out more and discuss your upcoming fundraising.

 

Contact us to transform your investor pitch

More valuable advice...

Fundraising Presentations: an essential guide for persuading investors

Mar 21, 2021

Your Essential Guide to Fundraising Presentations. Are you looking forward to challenging questions from investors, long days and multiple meetings?...

Read More

The Best Investor Presentation – How to create one – techniques from psychology

Apr 13, 2016

Five ways to create the best investor presentation If you want investment, you need the best investor presentation. But investment...

Read More

Why good public speaking skills make you a better leader

Nov 11, 2016

Do your leadership public speaking skills inspire, motivate and influence others? They should. Many leaders are nervous of public speaking....

Read More

Five Golden Rules to Create a Great Investor Pitch Book

Mar 10, 2018

A great investor pitch book is at the heart of successful fundraising. You use it to capture the essence of...

Read More

Why Body Language Matters When Pitching to Win Business

Jun 29, 2012

Better Body Language We all know that body language is important in business.  But how important? And does is really...

Read More

Private Equity Fundraising Tips from the Experts: Become a Top 1% Fund

Sep 06, 2018

Five Top Fundraising Tips At SuperReturn Emerging Markets in Amsterdam, experienced LPs and advisors shared their private equity fundraising tips...

Read More

How to create a powerful investor elevator pitch

Mar 07, 2016

A great elevator pitch is an essential part of your pitch toolkit Last month I chaired the Quickfire Showcase elevator...

Read More

How to prepare for media interviews

Jan 16, 2013

You must prepare for media interviews The excruciating Newsnight interview with Treasury Minister Chloe Smith this summer is one example of...

Read More

How To Write So People Will Read – 6 Great Tips

Mar 11, 2018

How do you write well for business? Could you be more impressive with better writing? These days, we are writing...

Read More

How well do you answer difficult investor questions?

Nov 16, 2017

How to answer difficult investor questions When an investor questions how you calculated your Private Equity fund's performance, how do...

Read More

How to Choose a Public Speaking Coach

Aug 21, 2017

How do you choose a public speaking coach? When selecting a public speaking coach or presentation trainer, you want to work...

Read More

10 Power Language techniques to use in your next talk or presentation

Sep 06, 2017

How To Use Powerful Language For Leadership Communications   Great leaders use Power Language. It adds interest and colour to...

Read More

What is The “So What?” Test? – And how to use it.

Dec 30, 2019

So What? is probably your most important question. When you put your talk or presentation together, how do you decide what...

Read More

Better private equity fundraising | Seven tips for first investor meetings

Dec 10, 2015

What do LPs want from private equity funds at first investor meetings? That's the question I put to the panel...

Read More

How do you pitch investors?

Sep 21, 2016

What do investors really want? Six tips We wrote this piece with our Private Equity clients in mind. But there...

Read More

Give high impact talks and presentations – 5 simple tips

Mar 01, 2017

Do you want to give high impact talks and presentations? Do you want to engage your audience? And do you want...

Read More

Business storytelling for better business

Jul 05, 2020

How do you use storytelling in business ? Leaders use storytelling so that audiences listen, remember and act on what...

Read More

How to Make Your Investment Pitch More Memorable – Six Tips

Mar 29, 2017

How do you make your investment pitch more memorable? It's a real challenge these days. Investors have more opportunities than...

Read More

Effective presentation skills you must learn

Nov 30, 2019

Your leadership talks need to be effective As a leader, every talk or presentation you give is an exercise in...

Read More

What do LPs want from your private equity pitch book?

Oct 14, 2015

A well-crafted private equity pitch book can make the difference between securing a first meeting with investors and getting a...

Read More