If you want to give a killer presentation, then make your presentation simple.  

That’s because it’s too easy to get tied up in the detail. If you can’t see the wood for the trees, how will your audience?

Your job as a presenter is to make it easy for the audience. 

That means, keep working at your talk, your presentation  – so that your single big idea is clear, simple and concise.

A killer presentation has one big idea

Only when you can write the big idea of your talk in one sentence are you ready to start preparing the rest of it.

The good news is people remember very little about any talk – typically they recall 3-4 ideas, not more.  Therefore, don’t try and introduce too many concepts – make it simple and make it clear.

When we train people at Benjamin Ball Associates for effective presentations, we often use the 30 second summary test to create killer presentations.

The 30 second summary test

You will know you have it right when you can summarise your talk in 30 seconds; or you can be confident that you know how someone in your audience will report your talk to someone else.

“Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that’s creativity.”
Charles Mingus

About Benjamin Ball Associates

When we started, 10 years ago, we had a simple goal of being the best financial and investor presentation training company, helping firms improve their pitches, talks and presentations.

We are real experts in improving financial and investor presentations. Much of our work is in financial services and particularly private equity.

Our team stands out because we have relevant backgrounds – having worked in corporate finance, stockbroking, journalism and PR.

Clients tell us they keep using us because they get expert advice, practical help and fast results.

And they tell us that we deliver amazing value for money.