If you want to give a killer presentation, then make your presentation simple.  

That’s because it’s too easy to get tied up in the detail. If you can’t see the wood for the trees, how will your audience?

Your job as a presenter is to make it easy for the audience. 

That means, keep working at your talk, your presentation  – so that your single big idea is clear, simple and concise.

A killer presentation has one big idea

Only when you can write the big idea of your talk in one sentence are you ready to start preparing the rest of it.

The good news is people remember very little about any talk – typically they recall 3-4 ideas, not more.  Therefore, don’t try and introduce too many concepts – make it simple and make it clear.

When we train people at Benjamin Ball Associates for effective presentations, we often use the So What test and the 30 second summary test to create killer presentations.

The 30 second summary test

You will know you have it right when you can summarise your talk in 30 seconds; or you can be confident that you know how someone in your audience will report your talk to someone else.

“Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that’s creativity.”
Charles Mingus

About Benjamin Ball Associates

Benjamin Ball Associates helps clients to communicate better.

Over 10+ years the award-winning BBA team has coached thousands of senior executives globally to present themselves powerfully. We have developed a robust toolbox of techniques that we use to help our clients become clear, confident communicators.

We’ll help you create a powerful first impression that hooks and engages your audience immediately and we’ll coach you to deliver clearly, confidently and with impact.

Speak to Louise on +44 20 7018 0922 or email louise@nullbenjaminball.com to find out more and discuss your upcoming speech or presentation.

 

Contact us to improve your public speaking skills