how to prepare a great presentation

Six Simple Public Speaking Tips For Business

October 25, 2020

It’s easy to talk – in the same way it’s easy to kick a ball. Any of us can do it.

But if you want to be good at it: to play football rather than just kick a ball – to speak in public rather than just talk, you need to learn some techniques.

There is good news.

It’s much easier to become a good public speaker than become a good footballer. And it’s more likely to be more profitable for you.

Public speaking is a valuable skill

You become more persuasive and you become recognised.

Remember: public speaking is not just about big audiences.

It could be a team meeting; a company get together or an impromptu vote of thanks.

Any of these is your chance to show your skills as a leader.

Please get in touch

Learn the basics of good public speaking fast

Typically, it takes 2-6 hours to become more compelling and more confident.

You’ll find small group or 1:1 coaching most effective.  This means you spend time experimenting to discover your personal style.

Once you have learned the basics, it’s then a matter of practice.

Many people go away and work on it themselves; some come back to us once or twice a year for a refresher.

What are the main things you need to know?

Here are six key tips for better public speaking that we give to our clients:

Six Tips for Better Public Speaking

1. Purpose

Why are you speaking?

What do you want to achieve?

These are two essential questions you must answer before writing anything.

2. Personalise

How can you target what you say at this audience and no other?

What will make it relevant and interesting for them?

3. Prepare

Before committing words to paper, plan your structure, your start and your end.

As for visual aids, decide if you really need them.

The best talks are written first and then visual aids introduced only if it’s going to help the audience understand. Leaders rarely use PowerPoint.

4. Pare

Cut, cut, cut.

Most people say too much when they speak in public.

Generally you are more effective if you say less and say it better.

5. Perform

Your audience will respond to your energy and your enthusiasm.

Just having something good to say is not enough. Show that you care.

6. Practise

Finally, the best public speakers are those who do more public speaking.

It’s a skill you build through repeated practice.


To be a great public speaker takes time and effort. But to be a good public speaker is fast and easy.

Most leaders have learned that good public speaking is important for their careers.

Ask for a free consultation to be a better public speaker


Let public speaking help your career too

Learn more about our tailored public speaking coaching.

With just a few hours of 1:1 coaching, you can transform your public speaking.  Working via Zoom it’s fast, convenient and effective. And it costs just £395 /hr.

Ideal for senior executives.

Speak to our client services director Louise Angus to discuss your needs.  Call her now on 020 7018 0922

Ask Louise for a free consultation

Start your journey to world-class public speaking skills now

Download our free ebook to start your journey towards becoming a Powerful Presenter.

You’ll learn our 5-step process for transforming your presentations into your most Powerful Presentations yet: inspirational, memorable and persuasive.

It’s full of practical tips including:

  • Increased confidence when you talk and present.
  • Improve how you persuade your audience.
  • Practical ways to plan and structure your talks.

Download your free copy of our Five Steps to Transform your Leadership Talks ebook now.

Ask us now for a free consultation


About Benjamin Ball Associates

Benjamin Ball Associates Team

Benjamin Ball Associates helps clients to communicate better.

Over the years the BBA team has coached thousands of senior executives globally to present powerfully. You get access to a transformational toolbox of techniques to help you become a clear, confident communicator.

We’ll help you create a powerful first impression that hooks and engages your audience immediately and we’ll transform you to deliver clearly, confidently and with impact.

Speak to Louise on +44 20 7018 0922 or email to find out more and discuss your upcoming speech or presentation.


Contact us to transform your public speaking skills

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