On the panel were Catherine Lewis La Torre, Anna Dayn, Spencer Miller and Marc der Kinderen. Between them, they see around 400 fund pitches every year.
The panel revealed that of the 400 private equity fund pitches they see each year, they eventually invest in about 10 of them.
Learn from these mistakes made by other fund managers to increase your chance of securing investment.
The job of investors is to ask questions and be critical.
Investors need to be sure they have accurate information so they can come to a good decision. Yet, rather than responding politely, Marc der Kinderen often finds that the fund manager takes things personally.
He said, “We are looking for people we can team up with for a decade. The moment we find people who are aggressive and defensive about their history – if we can’t ask questions – then due diligence stops.”
Although you may have prepared a standard pitch, remember that every investor is different.
Refusing to tailor your pitch or answer a question straight away shows an attitude of indifference towards your audience.
Catherine Lewis La Torre said, “I find it frustrating when I ask a question and the fund manager says, ‘I’m coming to that, it’s on page 20 of the presentation’. Often the question never gets addressed.”
If the members of a pitching team contradict, interrupt or ignore each other, you put the stability and strength of the team in doubt.
Spencer Miller said, “It’s my number one test: how do they interact with each other? Is it a partnership, or is it individuals?”
Showing up late or rescheduling at the last minute gives an impression of disorganisation as well as a lack of respect for the LP.
Anna Dayn said, “Some managers have an incorrect assumption that we have limitless time for them.”
Benjamin Ball Associates can help you avoid these and many other common mistakes.
Let us help you prepare your private equity team for investor presentations.
We support the pitches and presentations of both funds and portfolio companies, maximising your chances of securing investment.
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