Does your Private Equity Pitch Book make prospective LPs sit up or switch off? LPs tell us they want to see simple, clear and brief pitch books, but many they see are the exact opposite.
When we work with clients on their investor communications, there are six questions (amongst others) we ask to test the effectiveness of their pitch book so that we can get them investor-ready.
These questions also feature in our exclusive guide for Private Equity Funds & VC Firms: How to Stand Out with Investors. This free ebook will help you make immediate improvements to your investor pitches and meetings.
A strong start engages the LP and sets expectations high. It immediately demonstrates your ability to communicate key facts concisely and get to the heart of the matter quickly, all of which shows respect for the LP’s time and attention.Help Me Create A Great Pitch Book
Do you share your journey with prospective investors, to show how your fund’s strategy has evolved over time? Perhaps you no longer invest in a certain sector, have chosen to focus on just a few core sectors or are expanding to additional sectors. However your strategy has changed, crafting a simple yet strong narrative helps LPs understand what you do, why it works and how you’re uniquely positioned today.
“If a GP has been around for a while and has changed their strategy and/or organisation, then I don’t want them to skip over that bit. It’s really important for us to understand the starting point of the GP and how their strategy and organisation have evolved.”
David Punda, Director of Private Equity Investments at Nippon Life Global Investors Americas
Do you use news reports, awards, data, imagery, testimonials and case studies to present your fund’s strengths? So many GPs claim record-breaking past performance and market-beating future forecasts that LPs have become immune to these boasts. Independently-verifiable, objective and third-party sources show your fund’s strengths in a more credible way than if you simply tell investors about them in your own words.
An effective pitch book is one of eight things you need to stand out with investors. Our free ebook guides you through all of them. By answering eight simple questions, you’ll discover what areas to focus on to get your private equity fund investor-ready.
Your pitch book should make it clear why this investor should pick you out of the hundreds of GPs they hear from each year. What unique trait does your team have that enables you to consistently drive above-average returns? And how does your fund’s strategy align with this LP’s investment mandate?
Help Me Create A Great Pitch Book
“Funds need to prove that amongst the managers and the players there is something that makes this team and this opportunity more attractive and transactable.”
Paul Manias, Managing Director at OMERS Platform Investments
Imagine that a colleague asks a prospective LP what your fund is about. The LP has just looked through your pitch book; what do you hope they will say? We call this your Takeaway Message. An effective Takeaway Message sums up your value proposition in a memorable and succinct way. This message should be repeated or restated several times in your pitch book and fundraising presentation, including at the very end.
Strong, active headlines, regular sub-headings and supportive, relevant imagery make your pitch book more appealing to read. If it’s easy on the eye, LPs will give it more time and attention. Read how to create a great pitch document
Just like a news story, it also needs to be succinct. It’s far too easy to pack in potentially useful information, whether or not it’s relevant for this stage in the process. Instead, identify the key messages you want to get across, and leave everything else out. Remember that an investor pitch book is a marketing document that shows what the opportunity is. It is not intended to be a comprehensive analysis.
“Keep your pitch books light. Leave the detail to be discussed in the second or third meeting.”
Lucian Wu, Previously Managing Director and Head of Asia at Paul Capital Partners
We’ve created a free ebook to help Private Equity Funds and VC Firms to stand out with investors. The ebook is full of practical tips, advice, and feedback from LPs. It will help you to make immediate improvements to your investor pitches and meetings.
Help Me Create A Great Pitch Book
Paul Farrow is a Partner at Benjamin Ball Associates. In this video from SuperReturn US East, Paul discusses the common mistakes made by Private Equity funds when communicating with potential investors. He reveals the unexpected personality trait that investors look for in fund managers, and why LPs don’t want to ‘be taken through your pitch presentation’. He shares essential advice that will improve your fund’s messaging, help you stand out and impress prospective investors. Click the play button below to watch:Help Me Create A Great Pitch Book
Fundraising presentations are hard work. You're bombarded with challenging questions from investors, worn out by long days, and struggling to...
Investment decision-making is not totally rational. Are you using all the tools at your disposal to create and deliver persuasive...
Do your public speaking skills inspire, motivate and influence others? They should. Many leaders are nervous of public speaking. Some...
A great investor pitch book is at the heart of successful fundraising. You use it to capture the essence of...
Better Body Language We all know that body language is important in business. But how important? And does is really...
How can you be seen as a top 1% fund by investors? At SuperReturn Emerging Markets in Amsterdam, experienced LPs...
A great elevator pitch is an essential part of your toolkit Last month I chaired the Quickfire Showcase at Berlin’s...
You must prepare for media interviews The excruciating Newsnight interview with Treasury Minister Chloe Smith this summer is one example of...
These days, we are writing more than ever. That means it’s harder than ever to grab attention. Your readers have...
When an investor questions how you calculated your Private Equity fund's performance, how do you react? If an investor asks...
How do you choose a public speaking coach? When selecting a public speaking coach or presentation trainer, you want to work...
How To Harness Powerful Language For Leadership Communications Great leaders use Power Language. It adds interest and colour to what...
When you put your talk or presentation together, how do you decide what to include and what to leave out? Use...
What do LPs want from private equity funds at first investor meetings? That's the question I put to the panel...
While we wrote this piece with our Private Equity clients in mind, there are good lessons here for anyone pitching...
Do you want to give high impact talks and presentations? Do you want to engage your audience? And do you want...
Leaders use storytelling so that audiences listen, remember and act on what they say. In fact, stories are “the single...
How do you make your investment pitch more memorable? It's a real challenge these days. Investors have more opportunities than...
Your leadership talks need to be persuasive As a leader, every talk or presentation you give is an exercise in persuasion....
A well-crafted private equity pitch book can make the difference between securing a first meeting with investors and getting a...
Our Most Popular Coaching Programmes
“BBA transformed our pitch into a compelling investment narrative. They undoubtedly helped us secure Sky TV as an investor.”
Gerry Bastable Director, Blast Films
“The new presentation properly represents the institutional quality of our fund. It has been a step change for us.”
Erwin de Kleijn Head of IR, Saemor Capital
“We were very pleased…[BBA] helped us define and explain our unique value proposition. As a result we have attracted new and different investors.”
Florian Kemmerich Managing Partner, Bamboo Capital Partners
Client Services Director
+44 (0)20 7018 0922