So that you shine on your next webinar or panel, we’ve put together some quick tips to prepare a webinar:
While great webinars look effortless, that’s only because the panelists have prepared carefully.
As a moderator you should create great questions (the simpler and bolder the better) and share these with your panelists in advance.
As a panelist you should think about stories and examples you can use to illustrate what you say. It’s much better to have a few strong ideas to talk about than to offer an opinion on everything under the sun.Start Preparing For Your Webinar
A great webinar panel will inform, educate and entertain.
While you may think that a webinar is a great opportunity to share your thoughts, in reality your opinions are not very interesting.
Much more engaging are the stories you tell, the practical advice you give and the different position you adopt. Avoid saying “I agree” – that phrase kills a discussion.Start Preparing For Your Webinar
A webinar panel is not a fireside chat. It’s a piece of entertainment where you need to speak directly to the audience.
Use all the skills of public speaking to bring your language to life:
Sit forward in your chair, look at your camera and speak to it as if to a person.Start Preparing For Your Webinar
As a moderator, you set the tone for your webinar in the first few seconds.
Tell the audience how important this discussion is; remind us how great your panelists are; and give one-line introductions on each panelist (don’t let them each introduce themselves).
Make sure your first question is big, bold and unexpected.If you are introducing yourself on a webinar, make sure you read our tips on doing so memorably.
If your audience can be part of the conversation they’ll enjoy the experience more. For example, ask them a question early on.
Tell them to prepare questions for the experts. And help them ask interesting questions.
Audience questions are not the best way to end a webinar.
Instead, as a moderator, finish your panel with something big. For example, you might ask each panelist for a final one-sentence tip.
Or you might end with a summary.
And then, as the moderator, sum up some highlights before thanking your panelists and telling the audience what a great experience this has been.Start Preparing For a Webinar
Start Preparing For Your Next Webinar
Benjamin Ball Associates helps clients to communicate better.
Over the years the BBA team has coached thousands of senior executives globally to present powerfully. We have developed a robust toolbox of techniques that we use to help our clients become clear, confident communicators.
We’ll help you create a powerful first impression that hooks and engages your audience immediately and we’ll coach you to deliver clearly, confidently and with impact.
Speak to Louise on +44 20 7018 0922 or email email@example.com to find out more and discuss your upcoming speech or presentation.
Contact us to improve your public speaking skills
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