zoom webinar

How to give your webinars more impact

September 4, 2020

If you are a panelist or a moderator on a webinar, you want to make it a success.

Webinars are excellent marketing opportunities. And they help you build a profile.

So that you shine on your next conference call or panel, we’ve put together some quick tips to help you prepare:


Webinar Panel Tip #1. It’s how you prepare

While great webinars look effortless, that’s only because the panelists have prepared carefully. As a moderator you should create great questions (the simpler and bolder the better) and share these with your panelists in advance.

As a panelist you should think about stories and examples you can use to illustrate what you say.  It’s much better to have a few strong ideas to talk about than to offer an opinion on everything under the sun.


Webinar Tip #2. Offer bold ideas

A great webinar panel will inform, educate and entertain. While you may think that a webinar is a great opportunity to share your thoughts, in reality your opinions are not very interesting.

Much more engaging are the stories you tell, the practical advice you give and the different position you adopt. Avoid saying “I agree” – that phrase kills a discussion.

Start Preparing For Your Webinar


Webinar Panel Tip #3. Be a performer

A webinar panel is not a fireside chat. It’s a piece of entertainment where you need to speak directly to the audience.

Use all the skills of public speaking to bring your language to life: short phrases, short words, long pauses, high energy, big ideas. Sit forward in your chair and look at the camera as if it was someone you were speaking to 1:1.


Webinar Tip #4. Start powerfully

As a moderator, you set the tone for your webinar in the first few seconds. Tell the audience how important this discussion is; remind us how great your panelists are; and give one-line introductions on each panelist (don’t let them each introduce themselves).

Make sure your first question is big, bold and unexpected. If you are introducing yourself on a webinar, make sure you read our tips on doing so memorably.


Webinar Preparation Tip #5. Involve the audience

If your audience can be part of the conversation they’ll enjoy the experience more. For example, ask them a question early on.

Tell them to prepare questions for the experts. And help them ask interesting questions.


Webinar Panel Tip #6. End with impact

Audience questions are not the best way to end a webinar. Instead, as a moderator, finish your panel with something big. For example, you might ask each panelist for a final one-sentence tip.

Or you might end with a summary. And then, as the moderator, sum up some highlights before thanking your panelists and telling the audience what a great experience this has been.

Start Preparing For Your Next Webinar




Have you get an upcoming webinar as a panelist or moderator? Do you want help to prepare? If so, talk to us.

We have developed a robust toolbox of techniques to help you organise clear, confident webinars.

We’ll help you look and sound impressive on camera so that you hook and engage your audiences. In just a few short hours we’ll coach you to deliver clearly, confidently and with impact.

Speak to Louise on 020 7018 0922 or email louise@nullbenjaminball.com to discuss how we can help you get the most from your next webinar.


Start Preparing For Your Next Webinar

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What Our Clients Say

“BBA transformed our pitch into a compelling investment narrative. They undoubtedly helped us secure Sky TV as an investor.”

Gerry Bastable  Director, Blast Films

“The new presentation properly represents the institutional quality of our fund. It has been a step change for us.”

Erwin de Kleijn Head of IR, Saemor Capital

“We were very pleased…[BBA]  helped us define and explain our unique value proposition. As a result we have attracted new and different investors.”

Florian Kemmerich  Managing Partner, Bamboo Capital Partners


To Learn More…

Contact our
Client Services Director
Louise Angus
+44 (0)20 7018 0922