So that you shine on your next webinar or panel, we’ve put together some quick tips to prepare a webinar:
While great webinars look effortless, that’s only because the panelists have prepared carefully.
As a moderator you should create great questions (the simpler and bolder the better) and share these with your panelists in advance.
As a panelist you should think about stories and examples you can use to illustrate what you say. It’s much better to have a few strong ideas to talk about than to offer an opinion on everything under the sun.
Start Preparing For Your WebinarA great webinar panel will inform, educate and entertain.
While you may think that a webinar is a great opportunity to share your thoughts, in reality your opinions are not very interesting.
Much more engaging are the stories you tell, the practical advice you give and the different position you adopt. Avoid saying “I agree” – that phrase kills a discussion.
Start Preparing For Your Webinar
A webinar panel is not a fireside chat. It’s a piece of entertainment where you need to speak directly to the audience.
Use all the skills of public speaking to bring your language to life:
Sit forward in your chair, look at your camera and speak to it as if to a person.
Start Preparing For Your WebinarAs a moderator, you set the tone for your webinar in the first few seconds.
Tell the audience how important this discussion is; remind us how great your panelists are; and give one-line introductions on each panelist (don’t let them each introduce themselves).
Make sure your first question is big, bold and unexpected.
If you are introducing yourself on a webinar, make sure you read our tips on doing so memorably.
If your audience can be part of the conversation they’ll enjoy the experience more. For example, ask them a question early on.
Tell them to prepare questions for the experts. And help them ask interesting questions.
Audience questions are not the best way to end a webinar.
Instead, as a moderator, finish your panel with something big. For example, you might ask each panelist for a final one-sentence tip.
Or you might end with a summary.
And then, as the moderator, sum up some highlights before thanking your panelists and telling the audience what a great experience this has been.
Start Preparing For a Webinar
Start Preparing For Your Next Webinar
Benjamin Ball Associates helps clients to communicate better.
Over the years the BBA team has coached thousands of senior executives globally to present powerfully. We have developed a robust toolbox of techniques that we use to help our clients become clear, confident communicators.
We’ll help you create a powerful first impression that hooks and engages your audience immediately and we’ll coach you to deliver clearly, confidently and with impact.
Speak to Louise on +44 20 7018 0922 or email louise@nullbenjaminball.com to find out more and discuss your upcoming speech or presentation.
Contact us to improve your public speaking skills
Fundraising presentations are hard work. You're bombarded with challenging questions from investors, worn out by long days, and struggling to...
Read More
Five ways to create the best investor presentation If you want investment, you need the best investor presentation. But investment...
Read More
Do your leadership public speaking skills inspire, motivate and influence others? They should. Many leaders are nervous of public speaking....
Read More
A great investor pitch book is at the heart of successful fundraising. You use it to capture the essence of...
Read More
Better Body Language We all know that body language is important in business. But how important? And does is really...
Read More
Five Top Fundraising Tips At SuperReturn Emerging Markets in Amsterdam, experienced LPs and advisors shared their private equity fundraising tips...
Read More
A great elevator pitch is an essential part of your toolkit Last month I chaired the Quickfire Showcase at Berlin’s...
Read More
You must prepare for media interviews The excruciating Newsnight interview with Treasury Minister Chloe Smith this summer is one example of...
Read More
How do you write well for business? Could you be more impressive with better writing? These days, we are writing...
Read More
How to answer difficult investor questions When an investor questions how you calculated your Private Equity fund's performance, how do...
Read More
How do you choose a public speaking coach? When selecting a public speaking coach or presentation trainer, you want to work...
Read More
How To Use Powerful Language For Leadership Communications Great leaders use Power Language. It adds interest and colour to...
Read More
So What? is probably your most important question. When you put your talk or presentation together, how do you decide what...
Read More
What do LPs want from private equity funds at first investor meetings? That's the question I put to the panel...
Read More
What do investors really want? Six tips We wrote this piece with our Private Equity clients in mind. But there...
Read More
Do you want to give high impact talks and presentations? Do you want to engage your audience? And do you want...
Read More
How do you tell a great business story? Leaders use storytelling so that audiences listen, remember and act on what...
Read More
How do you make your investment pitch more memorable? It's a real challenge these days. Investors have more opportunities than...
Read More
Your leadership talks need to be persuasive As a leader, every talk or presentation you give is an exercise in persuasion....
Read More
A well-crafted private equity pitch book can make the difference between securing a first meeting with investors and getting a...
Read More
How to be a Compelling Communicator
How to Stand Out with Investors
Are You Ready to Meet Investors?
Contact our
Client Services Director
Louise Angus
+44 (0)20 7018 0922