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Make the complex so it is less complicated - The power of simplicity

How do you make complex things simple?

August 21, 2015

“Making the simple complicated, that’s easy.

“Making the complex simple, awesomely simple, that’s creativity.”

Charles Mingus

 

The best communication tends to be simple.

Whether it’s memorable phrases from history or literature:

“Jesus Wept”,

“I came, I saw, I conquered”

great adverting slogans:

Just Do It

Coke Is It

or important ideas expressed clearly:

e=mc2

“The higher you climb, the harder you fall”

 

On the other hand, our businesses, our strategies, our communications, all tend to be complex.

This leads to complicated presentations and confused communications.

 

 

Complexity does not need to be complicated

Whether you work for a fund, a businesses or in services, your job as a communicator is turn complex ideas into simple communications. That is the art of great communication.

For example, during an IPO last year, we translated the eight key investment points the banks wanted into three clear memorable lines:

  • Great Market
  • Great Product
  • Great Business.

This worked so well with investors that the company is still using these lines 2 years later.

 

The best communicators make things simple

Richard Feynman was not only one of the smartest nobel-winning physicists ever, but he was also a brilliant communicator.

He loved teaching undergraduates and his undergraduate lectures were packed because they were so popular.  Listen to him explain various scientific concepts.

He really sets the standard for what great communication should sound like.

 

How to turn the complex into simple communication

When you have a complex idea to communicate, try exploring different ways to make it easy to understand.

Some ways to do this  include:

  1. saying less
  2. adopting metaphors
  3. telling stories
  4. incorporating analogies
  5. stripping out irrelevant detail.

 

In some situations we have found people so hung up on explaining HOW they do something that they forget to be clear on WHAT they do.

Being outsiders, we are in the privileged position of being able to ask simple questions (e.g.

So how do you make money? 

What makes you special?  

So What?

If you would like help making the complex less complicated, please get in touch.

 

 

Start your journey to world-class public speaking skills now

First, download our free ebook to start your journey towards becoming a Powerful Presenter.

You’ll learn our 5-step process for transforming dull, forgettable and un-engaging presentations into your most Powerful Presentations yet: inspirational, memorable and persuasive.

It’s full of practical tips and insightful quotes that will help you make immediate improvements to your leadership talks and presentations, including:

  • Increased confidence
  • Persuade your audience.
  • Engagement with your audience.

Download your free copy of our Five Steps to Improve your Leadership Talks ebook now.

improve your leadership talks I want to be a powerful communicator

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What Our Clients Say

“BBA transformed our pitch into a compelling investment narrative. They undoubtedly helped us secure Sky TV as an investor.”

Gerry Bastable  Director, Blast Films


“The new presentation properly represents the institutional quality of our fund. It has been a step change for us.”

Erwin de Kleijn Head of IR, Saemor Capital


“We were very pleased…[BBA]  helped us define and explain our unique value proposition. As a result we have attracted new and different investors.”

Florian Kemmerich  Managing Partner, Bamboo Capital Partners

 


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Client Services Director
Louise Angus
+44 (0)20 7018 0922