Whether it’s memorable phrases from history or literature:
“I came, I saw, I conquered”
great adverting slogans:
Just Do It
Coke Is It
or important ideas expressed clearly:
“The higher you climb, the harder you fall”
On the other hand, our businesses, our strategies, our communications, all tend to be complex.
This leads to complicated presentations and confused communications.
Whether you work for a fund, a businesses or in services, your job as a communicator is turn complex ideas into simple communications. That is the art of great communication.
For example, during an IPO last year, we translated the eight key investment points the banks wanted into three clear memorable lines:
This worked so well with investors that the company is still using these lines 2 years later.
He loved teaching undergraduates and his undergraduate lectures were packed because they were so popular. Listen to him explain various scientific concepts.
He really sets the standard for what great communication should sound like.
When you have a complex idea to communicate, try exploring different ways to make it easy to understand.
Some ways to do this include:
In some situations we have found people so hung up on explaining HOW they do something that they forget to be clear on WHAT they do.
Being outsiders, we are in the privileged position of being able to ask simple questions (e.g.
So how do you make money?
What makes you special?So What?
If you would like help making the complex less complicated, please get in touch.
First, download our free ebook to start your journey towards becoming a Powerful Presenter.
You’ll learn our 5-step process for transforming dull, forgettable and un-engaging presentations into your most Powerful Presentations yet: inspirational, memorable and persuasive.
It’s full of practical tips and insightful quotes that will help you make immediate improvements to your leadership talks and presentations, including:
Download your free copy of our Five Steps to Improve your Leadership Talks ebook now.I want to be a powerful communicator
Fundraising presentations are hard work. You're bombarded with challenging questions from investors, worn out by long days, and struggling to...
Investment decision-making is not totally rational. Are you using all the tools at your disposal to create and deliver persuasive...
Do your public speaking skills inspire, motivate and influence others? They should. Many leaders are nervous of public speaking. Some...
A great investor pitch book is at the heart of successful fundraising. You use it to capture the essence of...
Better Body Language We all know that body language is important in business. But how important? And does is really...
How can you be seen as a top 1% fund by investors? At SuperReturn Emerging Markets in Amsterdam, experienced LPs...
A great elevator pitch is an essential part of your toolkit Last month I chaired the Quickfire Showcase at Berlin’s...
You must prepare for media interviews The excruciating Newsnight interview with Treasury Minister Chloe Smith this summer is one example of...
These days, we are writing more than ever. That means it’s harder than ever to grab attention. Your readers have...
When an investor questions how you calculated your Private Equity fund's performance, how do you react? If an investor asks...
How do you choose a public speaking coach? When selecting a public speaking coach or presentation trainer, you want to work...
How To Use Powerful Language For Leadership Communications Great leaders use Power Language. It adds interest and colour to...
So What? is probably your most important question. When you put your talk or presentation together, how do you decide what...
What do LPs want from private equity funds at first investor meetings? That's the question I put to the panel...
What do investors really want? Six tips We wrote this piece with our Private Equity clients in mind. But there...
Do you want to give high impact talks and presentations? Do you want to engage your audience? And do you want...
How to tell a great business story Leaders use storytelling so that audiences listen, remember and act on what they...
How do you make your investment pitch more memorable? It's a real challenge these days. Investors have more opportunities than...
Your leadership talks need to be persuasive As a leader, every talk or presentation you give is an exercise in persuasion....
A well-crafted private equity pitch book can make the difference between securing a first meeting with investors and getting a...
Client Services Director
+44 (0)20 7018 0922