Providing a succinct and memorable takeaway that sums up your value proposition will help clients to form a distinct image in their mind after your legal pitch.
It also enables prospective clients to understand and talk about what you offer and why you are different from your competitors.
You might just have one takeaway for your law firm. Or you may have a takeaway that is relevant to a particular pitch. What is important is that you make it easy for the client to talk about you in the way you want to be spoken about.
Some of the best examples of takeaways come from Hollywood. When directors and producers pitch new film ideas to studio executives, they often condense complex plots into a handful of words. Chosen well, these can be evocative enough to bring to mind a clear concept, which is easily shared and understood.
Can you recognise which blockbuster films the below takeaways refer to?:
1. Dinosaurs in a safari park
2. Romeo and Juliet on a ship
3. Jaws, set in space
Answers are at the bottom of this blog post.
The takeaway for your legal pitch probably won’t be as dramatic as these. But it should still be as clear and effective in creating a powerful and concrete impression of your firm.
If you’re struggling to create the simple, clear and brief takeaway that helps form a distinct image in the mind of your prospective clients, speak to us.
We work with law firms such as Olswang and Proskauer to help them win legal pitches. Our knowledge of the legal sector and our expertise in crafting narratives for persuasive pitches ensures we deliver fast, effective results.
To find out more, call Louise Angus on 020 7193 0130 or email her at louise@nullbenjaminball.com.
Answers – which films did the takeaways above relate to?: 1. Jurassic Park, 2. Titanic, 3. Alien.
Fundraising presentations are hard work. You're bombarded with challenging questions from investors, worn out by long days, and struggling to...
Read More
Investment decision-making is not totally rational. Are you using all the tools at your disposal to create and deliver persuasive...
Read More
Do your public speaking skills inspire, motivate and influence others? They should. Many leaders are nervous of public speaking. Some...
Read More
A great investor pitch book is at the heart of successful fundraising. It should capture the essence of your business...
Read More
Better Body Language We all know that body language is important in business. But how important? And does is really...
Read More
How can you be seen as a top 1% fund by investors? At SuperReturn Emerging Markets in Amsterdam, experienced LPs...
Read More
A great elevator pitch is an essential part of your toolkit Last month I chaired the Quickfire Showcase at Berlin’s...
Read More
Better Media Interviews The excruciating Newsnight interview with Treasury Minister Chloe Smith this summer is just one example of how poor preparation...
Read More
These days, we are writing more than ever. That means it’s harder than ever to grab attention. Your readers have...
Read More
When an investor questions how you calculated your Private Equity fund's performance, how do you react? If an investor asks...
Read More
How do you choose a public speaking coach? When selecting a public speaking coach or presentation trainer, you want to work...
Read More
How To Harness Powerful Language For Leadership Communications Great leaders use Power Language to add interest and colour to what...
Read More
When you put your talk or presentation together, how do you decide what to include and what to leave out? Use...
Read More
What do LPs want from private equity funds at first investor meetings? That's the question I put to the panel...
Read More
While we wrote this piece with our Private Equity clients in mind, there are good lessons here for anyone pitching...
Read More
Do you want to give high impact talks and presentations? Do you want to engage your audience? And do you want...
Read More
Leaders use storytelling so that audiences listen, remember and act on what they say. In fact, stories are “the single...
Read More
How do you make your investment pitch more memorable? It's a real challenge these days. Investors have more opportunities than...
Read More
Your leadership talks need to be persuasive As a leader, every talk or presentation you give is an exercise in persuasion....
Read More
A well-crafted private equity pitch book can make the difference between securing a first meeting with investors and getting a...
Read More
Review our top coaching, advice and training programmes.
1. Improve Your Investor Pitch
4. Media Training
All these are in-house programmes. (Not ‘open’ courses.) and can be run as 1:1 or small group training in-house.
Contact Us Now
.
“The new presentation properly represents the institutional quality of our fund. It has been a step change of us.”
Erwin de Kleijn Head of IR, Saemor Capital
“This training has contributed directly to new business – including a new FTSE100 client.”
Michelle Elstein Head of Business Development, Olswang LLP
“BBA transformed our pitch into a compelling investment narrative. They undoubtedly helped us secure Sky TV as an investor.”
Gerry Bastable Director, Blast Films
