[page_counter]
how to write

How To Write So People Will Read – 6 Great Tips

March 11, 2018

These days, we are writing more than ever.  That means it’s harder than ever to grab attention.  Your readers have more and more to get through – so you need to make it easy for them to read what you write.  This is especially true in business. But how do you write so it’s easier for people to read?

These six tips are some of the many ideas we apply in our business writing training programme.

Try them out today and you’ll find it easier than ever to communicate clearly.

 

How to write #1 – Get to the point, quickly

If your memo asks for authorisation for new expenditure, say it in the first line.  If your report tells the board there is nothing to worry about in the new regulation, say so in the first paragraph.  If your memo seeks approval for a new consumer test, say exactly that in the headline.  Make it easy for the reader to know what you want them to do.

 

How to write #2 – Keep it short and simple

Great writing is easy to read.  It uses simple structures and short phrases.  Just by breaking long written sentences into shorter thought units, you can make your writing more accessible.  Some quick things to look for: make sure words that relate to each other are close together; get rid of jargon; cut unnecessary detail and break down complex sentences into constituent parts.

For example:

BEFORE:  In reviewing the strategic impact of the Corporate ESG Assessment Report, the board considered many factors including environmental damage and pollution control, including the impact this had on our operations in south east Asia, South America and Africa and concluded that the current situation was satisfactory.

AFTER:  After reviewing the Corporate ESG Assessment Report, the board concluded that our current ESG situation was satisfactory.

 

How to write #3 – Use the right verb

Your verbs power your sentences.  They drive your thinking forward and direct the reader.  When you select the right verb, you get to the heart of your sentence and to the heart of your meaning.  Pick out strong verbs to hammer home what you want to say.

BEFORE:  The new office has grown turnover quickly.

AFTER:  Turnover in the new office has doubled in the last 6 months.

 

How to write #4 – Edit, ruthlessly

A large part of writing is re-writing.  You should never be happy with your first draft.  Look for redundant words, for needless repetition, for ideas not explained clearly enough.  Check the order of your writing.  Have you put the right things in the right order? Have you really made it easy for the reader?  Is your start and your end strong enough?  Keep editing until your writing is as good as it can be.

 

How to write #5 – Read it out loud

My penultimate tip is always read your writing out loud.  When you read it, you’ll spot logical errors, complex sentences and boring bits.  And when you read out loud, you are more likely to uncover the beauty and rhythm in your words that make them easier to read.

 

How to write #6 – Read more journalism

Journalists are professional writers while most of us are just amateurs.  Journalists get paid to capture attention, to explain what’s going on and to get you back the next day for more of the same.  When you read a newspaper, look how the writer structures sentences, produces paragraphs and shapes their articles.  Copy their ideas and try their style.  Find out which of their expert tools works best for you.

The more you read, the better you will write.

 

If you are interested in improving how you write, start by applying these six tips.  But if you want to take it further, why not consider a BBA coaching programme in your company.

We organise intensive coaching days that help you look at your own writing in a different way.  We help you pull apart bad writing and build it up again using best practice techniques.

You’ll come away from a BBA training course very clear on what bad writing looks like – and how to create great writing.  By the end, you’ll be producing confident powerful written reports that are  read and acted on.

Interested to hear more? Click here or contact Louise Angus at 0207 018 0922. Or you can email her at louise@nullbenjaminball.com.

 

You may also be interested in...

Fundraising Presentations: a survive and thrive guide for talking to investors

Apr 21, 2017

Fundraising presentations are hard work. You're bombarded with challenging questions from investors, worn out by long days, and struggling to...

Read More

Persuasive Investor Presentations – five techniques from psychology

Apr 13, 2016

Investment decision-making is not totally rational. Are you using all the tools at your disposal to create and deliver persuasive...

Read More

Five reasons that good public speaking skills make you a better leader

Nov 11, 2016

Do your public speaking skills inspire, motivate and influence others? They should. Many leaders are nervous of public speaking. Some...

Read More

Ten Benefits Of A Better Investor Pitch Book

May 10, 2018

A great investor pitch book is at the heart of successful fundraising.  It should capture the essence of your business...

Read More

Why Body Language Matters When Pitching to Win Business

Jun 29, 2012

Better Body Language We all know that body language is important in business.  But how important? And does is really...

Read More

Private Equity Fundraising Tips from the Experts: Become a Top 1% Fund

Sep 06, 2017

How can you be seen as a top 1% fund by investors? At SuperReturn Emerging Markets in Amsterdam, experienced LPs...

Read More

Six essential tests for your elevator pitch

Mar 07, 2016

A great elevator pitch is an essential part of your toolkit Last month I chaired the Quickfire Showcase at Berlin’s...

Read More

How to Take Charge of Your Media Interviews

Jan 16, 2013

Better Media Interviews The excruciating Newsnight interview with Treasury Minister Chloe Smith this summer is just one example of how poor preparation...

Read More

How To Write So People Will Read – 6 Great Tips

Mar 11, 2018

These days, we are writing more than ever.  That means it’s harder than ever to grab attention.  Your readers have...

Read More

How well do you answer difficult investor questions?

Nov 16, 2017

When an investor questions how you calculated your Private Equity fund's performance, how do you react? If an investor asks...

Read More

How to Choose a Public Speaking Coach

Aug 21, 2017

How do you choose a public speaking coach? When selecting a public speaking coach or presentation trainer, you want to work...

Read More

10 Power Language techniques to use in your next talk or presentation

Sep 06, 2017

How To Harness Powerful Language For Leadership Communications Great leaders use Power Language to add interest and colour to even...

Read More

The “So What?” Test

Dec 30, 2009

When you put your talk or presentation together, how do you decide what to include and what to leave out?  Use...

Read More

Private equity fundraising | Seven tips for first investor meetings

Dec 10, 2015

What do LPs want from private equity funds at first investor meetings? That's the question I put to the panel...

Read More

What do investors want? Six pitch tips for 2017

Sep 21, 2016

While we wrote this piece with our Private Equity clients in mind, there are good lessons here for anyone pitching...

Read More

Give high impact talks and presentations – 5 simple tips

Mar 01, 2017

Do you want to give high impact talks and presentations? Do you want to engage your audience? And do you want...

Read More

Storytelling: your secret weapon for effective business communication

Jul 05, 2017

Leaders use storytelling so that audiences listen, remember and act on what they say. In fact, stories are “the single...

Read More

Make Your Investment Pitch More Memorable – Six Simple Tips

Mar 29, 2017

How do you make your investment pitch more memorable? It's a real challenge these days. Investors have more opportunities than ever...

Read More

Three persuasive appeals you must use in your talks and presentations

Nov 30, 2016

Your leadership talks need to be persuasive As a leader, every talk or presentation you give is an exercise in persuasion....

Read More

What do LPs want from your private equity pitch book?

Oct 14, 2015

A well-crafted private equity pitch book can make the difference between securing a first meeting with investors and getting a...

Read More

ESSENTIAL PROGRAMMES

Review our top coaching, advice and training programmes.

1. Improve Your Investor Pitch

2. Public Speaking Coaching

3. Presentation Coaching

4. Media Training
All these are in-house programmes. (Not ‘open’ courses.) and can be run as 1:1 or small group training in-house.
Contact Us Now

.

Top Blog Posts

What Our Clients Say


“The new presentation properly represents the institutional quality of our fund. It has been a step change of us.”

Erwin de Kleijn Head of IR, Saemor Capital


“This training has contributed directly to new business – including a new FTSE100 client.”

Michelle Elstein Head of Business Development, Olswang LLP


“BBA transformed our pitch into a compelling investment narrative. They undoubtedly helped us secure Sky TV as an investor.”

Gerry Bastable  Director, Blast Films