how to write

How To Write So People Will Read – 6 Great Tips

March 11, 2018

How do you write well for business?

Could you be more impressive with better writing?

These days, we are writing more than ever.

That means it’s harder than ever to grab attention.  Your readers have more and more to get through – so you need to make it easy for them to read what you write.  This is especially true in business.

But how do you write so it’s easier for people to read?

These six tips are some of the many ideas we apply in our business writing training programme.

Try them out today and you’ll find it easier than ever to communicate clearly.


How to write for business #1 – Get to the point, quickly

If your memo asks for authorisation for new expenditure, say it in the first line.

If your report tells the board there is nothing to worry about in the new regulation, say so in the first paragraph.

If your memo seeks approval for a new consumer test, say exactly that in the headline.

Make it easy for the reader to know what you want them to do.


How to write #2 – Keep it short and simple

Great writing is easy to read.

It uses simple structures and short phrases.  Just by breaking long written sentences into shorter thought units, you can make your writing more accessible.

Some quick things to look for:

  • make sure words that relate to each other are close together
  • get rid of jargon
  • cut unnecessary detail and
  • break down complex sentences into constituent parts.

For example:

BEFORE:  In reviewing the strategic impact of the Corporate ESG Assessment Report, the board considered many factors including environmental damage and pollution control, including the impact this had on our operations in south east Asia, South America and Africa and concluded that the current situation was satisfactory.

AFTER:  After reviewing the Corporate ESG Assessment Report, the board concluded that our current ESG situation was satisfactory.


How to write #3 – Use the right verb

Your verbs power your sentences.

They drive your thinking forward and direct the reader.

When you select the right verb, you find the heart of your sentence and get to the heart of your meaning.  Pick out strong verbs to hammer home what you want to say.

BEFORE:  The new office has grown turnover quickly.

AFTER:  We doubled turnover in the new office in the last 6 months.


How to write #4 – Edit, ruthlessly

A large part of writing is re-writing.  You should never be happy with your first draft.

Look for:

  • Redundant words
  • Needless repetition
  • Ideas not explained clearly enough.
  • Check the order of your writing.
  • Is your start and your end strong enough?

Have you really made it easy for the reader?  Keep editing until your writing is as good as it can be.


How to write #5 – Read it out loud

My penultimate tip is always read your writing out loud.  When you read it, you’ll spot logical errors, complex sentences and boring bits.

And when you read out loud, you are more likely to uncover the beauty and rhythm in your words that make them easier to read.


How to write #6 – Read more journalism

Journalists are professional writers while most of us are just amateurs.

Journalists get paid to capture attention, to explain what’s going on and to get you back the next day for more of the same.

When you read a newspaper, look how the writer structures sentences, produces paragraphs and shapes their articles.  Copy their ideas and try their style.  Find out which of their expert tools works best for you.

The more you read, the better you will write.


If you are interested in improving how you write, start by applying these six tips.  But if you want to take it further, why not consider a BBA coaching programme in your company.

We organise intensive coaching days that help you look at your own writing in a different way.  We help you pull apart bad writing and build it up again using best practice techniques.

You’ll come away from a BBA training course very clear on what bad writing looks like – and how to create great writing.  By the end, you’ll be producing confident powerful written reports that are  read and acted on.

Interested to hear more? Click here or contact Louise Angus at 0207 018 0922. Or you can email her at


About Benjamin Ball Associates

Benjamin Ball Associates Team

Benjamin Ball Associates helps clients to communicate better.

Over 12+ years the award-winning BBA team has coached thousands of senior executives globally to present powerfully. You get access to a transformational toolbox of techniques to help you become a clear, confident communicator.

We’ll help you create a powerful first impression that hooks and engages your audience immediately and we’ll transform you to deliver clearly, confidently and with impact.

Speak to Louise on +44 20 7018 0922 or email to find out more and discuss your upcoming speech or presentation.


Contact us to transform your communication skills

More valuable advice...

Fundraising Presentations: an essential guide for persuading investors

Mar 21, 2021

Your Essential Guide to Fundraising Presentations. Are you looking forward to challenging questions from investors, long days and multiple meetings?...

Read More

The Best Investor Presentation – How to create one – techniques from psychology

Apr 13, 2016

Five ways to create the best investor presentation If you want investment, you need the best investor presentation. But investment...

Read More

Why good public speaking skills make you a better leader

Nov 11, 2016

Do your leadership public speaking skills inspire, motivate and influence others? They should. Many leaders are nervous of public speaking....

Read More

Five Golden Rules to Create a Great Investor Pitch Book

Mar 10, 2018

A great investor pitch book is at the heart of successful fundraising. You use it to capture the essence of...

Read More

Why Body Language Matters When Pitching to Win Business

Jun 29, 2012

Better Body Language We all know that body language is important in business.  But how important? And does is really...

Read More

Private Equity Fundraising Tips from the Experts: Become a Top 1% Fund

Sep 06, 2018

Five Top Fundraising Tips At SuperReturn Emerging Markets in Amsterdam, experienced LPs and advisors shared their private equity fundraising tips...

Read More

How to create a powerful investor elevator pitch

Mar 07, 2016

A great elevator pitch is an essential part of your pitch toolkit Last month I chaired the Quickfire Showcase elevator...

Read More

How to prepare for media interviews

Jan 16, 2013

You must prepare for media interviews The excruciating Newsnight interview with Treasury Minister Chloe Smith this summer is one example of...

Read More

How To Write So People Will Read – 6 Great Tips

Mar 11, 2018

How do you write well for business? Could you be more impressive with better writing? These days, we are writing...

Read More

How well do you answer difficult investor questions?

Nov 16, 2017

How to answer difficult investor questions When an investor questions how you calculated your Private Equity fund's performance, how do...

Read More

How to Choose a Public Speaking Coach

Aug 21, 2017

How do you choose a public speaking coach? When selecting a public speaking coach or presentation trainer, you want to work...

Read More

10 Power Language techniques to use in your next talk or presentation

Sep 06, 2017

How To Use Powerful Language For Leadership Communications   Great leaders use Power Language. It adds interest and colour to...

Read More

What is The “So What?” Test? – And how to use it.

Dec 30, 2019

So What? is probably your most important question. When you put your talk or presentation together, how do you decide what...

Read More

Better private equity fundraising | Seven tips for first investor meetings

Dec 10, 2015

What do LPs want from private equity funds at first investor meetings? That's the question I put to the panel...

Read More

How do you pitch investors?

Sep 21, 2016

What do investors really want? Six tips We wrote this piece with our Private Equity clients in mind. But there...

Read More

Give high impact talks and presentations – 5 simple tips

Mar 01, 2017

Do you want to give high impact talks and presentations? Do you want to engage your audience? And do you want...

Read More

Business storytelling for better business

Jul 05, 2020

How do you use storytelling in business ? Leaders use storytelling so that audiences listen, remember and act on what...

Read More

How to Make Your Investment Pitch More Memorable – Six Tips

Mar 29, 2017

How do you make your investment pitch more memorable? It's a real challenge these days. Investors have more opportunities than...

Read More

Effective presentation skills you must learn

Nov 30, 2019

Your leadership talks need to be effective As a leader, every talk or presentation you give is an exercise in...

Read More

What do LPs want from your private equity pitch book?

Oct 14, 2015

A well-crafted private equity pitch book can make the difference between securing a first meeting with investors and getting a...

Read More